Azamara Club Cruises Audience in United States

Azamara Club Cruises has an estimated audience of 658,811 people in United States. 59.0% are female, 41.0% are male, average age 48.4. Top regions: Florida, California, Texas. Top brand affinities: TUI Cruises, AIDA Cruises, Longchamp, Crystal Cruises, Alamo Rent a Car.

The average Azamara Club Cruises fan in United States is 48.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include TUI Cruises, AIDA Cruises, Longchamp, with strongest over-indexing on TUI Cruises (605.29× the country average). Demographically, the Azamara Club Cruises audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of Azamara Club Cruises fans

Demographic split for Azamara Club Cruises audience in United States
MetricValue
Female59.0%
Male41.0%
Average age48.4
Estimated audience size658,811

Audience persona

The typical Azamara Club Cruises fan in United States is more female, around 48.4 years old, with strong Travelling tendencies and a notable affinity for TUI Cruises.

Top regions in United States

Top regions ranked by reach for Azamara Club Cruises in United States
RegionReachAffinity
Florida119,3192.68×
California76,7321.06×
Texas47,9450.85×
New York41,2801.12×
Georgia26,1951.29×
North Carolina25,7211.3×
Arizona23,2071.73×
New Jersey22,2911.33×
Illinois22,0421×
Pennsylvania20,1920.91×
Ohio17,6640.87×
Virginia16,6471.04×
Massachusetts16,6141.28×
Washington16,2181.23×
South Carolina15,8791.6×
Michigan13,8480.8×
Colorado13,3041.28×
Maryland12,5911.11×
Tennessee11,8370.9×
Connecticut9,1991.39×
Missouri8,7220.82×
Wisconsin8,5830.87×
Minnesota8,2750.88×
Oregon7,9741.06×
Indiana7,9450.66×
Alabama7,7130.84×
Nevada7,6321.2×
Kentucky7,0310.85×
Louisiana6,2990.74×
Kansas5,4991.06×
Utah5,1390.87×
Oklahoma4,9830.68×
Hawaii4,4531.57×
Arkansas3,5970.66×
Iowa3,1750.58×
New Hampshire3,0411.17×
Maine2,9621.26×
Idaho2,8930.88×
Mississippi2,4460.45×
New Mexico2,4310.74×
Nebraska2,2750.69×
Delaware2,2081.21×
Rhode Island2,1611.03×
Alaska1,8761.33×
Washington, District of Columbia1,6840.85×
West Virginia1,3930.45×
Montana1,0600.58×
Vermont8720.75×
South Dakota7170.47×
Wyoming6760.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Azamara Club Cruises audience
BrandAffinityCategory
TUI Cruises605.29×Travel & Leisure
AIDA Cruises578.91×Travel & Leisure
Longchamp80.99×Fashion & Accessoires
Crystal Cruises84.52×Travel & Leisure
Alamo Rent a Car55.09×Cars & Mobility
CheapOair29.5×Travel & Leisure
Capital One8.7×Business & Career
Four Points by Sheraton76.78×Travel & Leisure
Autism Awareness19.03×Health
Royal Caribbean Cruises Ltd.16.12×Travel & Leisure
Diabetes mellitus awareness12.48×Health
Hilton Garden Inn31.71×Travel & Leisure
Choice Hotels28.58×Travel & Leisure
Bank of America6.92×Business & Career
Wyndham Hotels & Resorts30.3×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Eddie Bauer18.52×Fashion & Accessoires
Lavazza35.07×Food & Beverages
Celebrity Cruises18.36×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Azamara Club Cruises audience
TraitClusterScore
TravellingTHRILL3.44
Quality AwarenessPREMIUM2.7
PatriotismCONSERVATISM2.34
SustainabilityBALANCE2.13
Luxury OrientationPREMIUM2
Design AffinityPREMIUM1.99

Worldwide distribution

Worldwide audience distribution share by country for Azamara Club Cruises
CountryShare
United States32.8%
United Kingdom20.2%
Australia14.1%

See Azamara Club Cruises audiences in other countries

More Cruises audiences in United States

Frequently asked questions

How many fans does Azamara Club Cruises have in United States?

Azamara Club Cruises has an estimated audience of 658,811 people in United States, concentrated in Florida and California.

What is the gender split and age of Azamara Club Cruises fans?

59.0% of Azamara Club Cruises fans are female, 41.0% are male, with an average age of 48.4 years.

Which brands do Azamara Club Cruises fans like most?

Azamara Club Cruises fans show strongest brand affinity for TUI Cruises (605.29×), AIDA Cruises (578.91×), and Longchamp (80.99×) over the country average.

Where do Azamara Club Cruises fans live in United States?

Azamara Club Cruises fans in United States are most concentrated in Florida (reach 119,319), California (reach 76,732), and Texas (reach 47,945). These three regions account for the largest share of the active audience.

What other brands do Azamara Club Cruises fans also like?

Beyond Azamara Club Cruises itself, the audience over-indexes on AIDA Cruises (578.91×), Longchamp (80.99×), Crystal Cruises (84.52×), and Alamo Rent a Car (55.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Azamara Club Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.