Rascasse Audience Intelligence

Azamara Club Cruises Target Market in United States

A data profile of the people who buy, follow and care about Azamara Club Cruises in United States — modelled from more than twelve digital signal sources. Azamara Club Cruises has an estimated audience of 759,795 people in United States.

#10among Cruises in United States#2922among Brand in United States#2170in Travel & Leisure

The average Azamara Club Cruises fan in United States is 48.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include AIDA Cruises, TUI Cruises, Crystal Cruises, with strongest over-indexing on AIDA Cruises (460.51× the country average).

Demographically, the Azamara Club Cruises audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Azamara Club Cruises fan in United States is more female, around 48.4 years old, with strong Quality Awareness tendencies and a notable affinity for AIDA Cruises.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Azamara Club Cruises profile in United States.

Audience size
760K
in United States
Gender
59.0%♀
41.0% male
Age
48.4
average years
Country rank
#28405
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Azamara Club Cruises

59.0% are female, 41.0% are male, average age 48.4.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Azamara Club Cruises audience in United States
MetricValue
Female59.0%
Male41.0%
Average age48.4
Estimated audience size759,795
Fig. 03

Age distribution

Ø 48.4
average years
Age distribution of the Azamara Club Cruises audience in United States
Age bracketShare%
16-196%
20-2911%
30-3914%
40-4921%
50+48%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Azamara Club Cruises audience comes from United States.

Worldwide audience distribution share by country for Azamara Club Cruises
CountryShare
United States35.7%
United Kingdom19.2%
Australia13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Azamara Club Cruises audience in United States is strongest.

Fig. 05

Top regions by affinity

Azamara Club Cruises customers by region in United States
#RegionReachAffinity×
01Alaska~5K3.30×
02Florida~100K2.54×
03Arizona~20K1.59×
04South Carolina~10K1.47×
05Hawaii~4K1.47×
06Connecticut~8K1.22×
07Maine~3K1.20×
08Delaware~2K1.18×
09New Jersey~20K1.17×
10Georgia~20K1.16×
11North Carolina~20K1.16×
12Washington~20K1.16×
13Massachusetts~10K1.14×
14Colorado~10K1.13×
15Nevada~7K1.12×
16Rhode Island~2K1.12×
17New Hampshire~3K1.07×
18Maryland~10K1.05×
19Oregon~8K1.04×
20Virginia~20K1.01×
21California~70K0.96×
22New York~40K0.96×
23Kansas~5K0.96×
24Idaho~3K0.93×
25Tennessee~10K0.90×
26Vermont~1K0.90×
27Illinois~20K0.89×
28Minnesota~8K0.88×
29Washington, District of Columbia~2K0.88×
30Pennsylvania~20K0.86×
31Wisconsin~9K0.86×
32Montana~2K0.86×
33Missouri~9K0.84×
34Utah~5K0.84×
35New Mexico~3K0.84×
36North Dakota~1K0.84×
37South Dakota~1K0.83×
38Ohio~20K0.82×
39Michigan~10K0.82×
40Kentucky~7K0.82×
41Alabama~7K0.80×
42Nebraska~3K0.80×
43Louisiana~7K0.79×
44Texas~40K0.78×
45Arkansas~4K0.77×
46Oklahoma~6K0.75×
47Iowa~4K0.75×
48West Virginia~2K0.75×
49Mississippi~4K0.71×
50Indiana~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Azamara Club Cruises, United States
0.68×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Azamara Club Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Azamara Club Cruises audience
#·InterestCategoryAffinity×
01AIDA CruisesTravel & Leisure460.51×
02TUI CruisesTravel & Leisure419.35×
03Swiss International Air LinesTravel & Leisure153.51×
04Crystal CruisesTravel & Leisure100.23×
05LongchampFashion & Accessoires56.13×
06The A-TeamMovies & TV31.30×
07Oceania CruisesTravel & Leisure28.74×
08Holland America LineTravel & Leisure26.32×
09CheapOairTravel & Leisure24.79×
10Viking CruisesTravel & Leisure24.36×
11Hannibal (TV series)Movies & TV20.00×
12Celebrity CruisesTravel & Leisure17.16×
13Royal Caribbean Cruises Ltd.Travel & Leisure15.97×
14Norwegian Cruise LineTravel & Leisure13.95×
15Sustainable energyHome & Garden9.38×
16First class travelTravel & Leisure8.73×
17Renewable energyBusiness & Career7.25×
18FedExBusiness & Career5.90×
19Bank of AmericaBusiness & Career4.60×
20Mortgage loansBusiness & Career3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Azamara Club Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Azamara Club Cruises audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.58×
Family OrientationCONSERVATISM3.57×
SustainabilityBALANCE3.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Azamara Club Cruises audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
Healthy LifestyleBALANCE0.81×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Azamara Club Cruises's target market in United States?

Azamara Club Cruises's target market in United States covers an estimated 759,795 people, concentrated in Florida and California.

02

What is the gender split and age of Azamara Club Cruises customers?

59.0% of the Azamara Club Cruises audience are female, 41.0% are male, with an average age of 48.4 years.

03

Which brands do Azamara Club Cruises fans like most?

Azamara Club Cruises fans show strongest brand affinity for AIDA Cruises (460.51×), TUI Cruises (419.35×), and Crystal Cruises (100.23×) over the country average.

04

Where do Azamara Club Cruises fans live in United States?

Azamara Club Cruises fans in United States are most concentrated in Florida (reach ~100K), California (reach ~70K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Azamara Club Cruises fans also like?

Beyond Azamara Club Cruises itself, the audience over-indexes on TUI Cruises (419.35×), Crystal Cruises (100.23×), Longchamp (56.13×), and Swiss International Air Lines (153.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Azamara Club Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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