Rascasse Audience Intelligence

Holland America Line Target Market in United States

A data profile of the people who buy, follow and care about Holland America Line in United States — modelled from more than twelve digital signal sources. Holland America Line has an estimated audience of 1,236,746 people in United States.

#8among Cruises in United States#2094among Brand in United States#1542in Travel & Leisure

The average Holland America Line fan in United States is 49.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Ryan Gosling, Hostelling International, Royal Caribbean Cruises Ltd., with strongest over-indexing on Ryan Gosling (31.03× the country average).

Demographically, the Holland America Line audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Holland America Line fan in United States is more female, around 49.0 years old, with strong Travelling tendencies and a notable affinity for Ryan Gosling.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holland America Line profile in United States.

Audience size
1.2M
in United States
Gender
56.7%♀
43.3% male
Age
49.0
average years
Country rank
#20402
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Holland America Line

56.7% are female, 43.3% are male, average age 49.0.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Holland America Line audience in United States
MetricValue
Female56.7%
Male43.3%
Average age49.0
Estimated audience size1,236,746
Fig. 03

Age distribution

Ø 49.0
average years
Age distribution of the Holland America Line audience in United States
Age bracketShare%
16-197%
20-2910%
30-3912%
40-4922%
50+50%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Holland America Line audience comes from United States.

Worldwide audience distribution share by country for Holland America Line
CountryShare
United States35.5%
United Kingdom11.0%
Netherlands10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holland America Line audience in United States is strongest.

Fig. 05

Top regions by affinity

Holland America Line customers by region in United States
#RegionReachAffinity×
01Alaska~20K6.23×
02Iowa~20K2.27×
03Washington~50K1.91×
04Hawaii~10K1.76×
05Florida~100K1.68×
06Maine~6K1.26×
07Idaho~8K1.21×
08Oregon~20K1.12×
09Nevada~10K1.12×
10Arizona~30K1.09×
11Montana~4K1.07×
12New Hampshire~5K1.06×
13South Carolina~20K0.94×
14Utah~10K0.92×
15Rhode Island~4K0.92×
16Wisconsin~20K0.89×
17Delaware~3K0.88×
18Michigan~30K0.87×
19Massachusetts~20K0.86×
20California~100K0.85×
21Tennessee~20K0.85×
22South Dakota~2K0.85×
23Vermont~2K0.85×
24Virginia~30K0.84×
25Missouri~20K0.84×
26North Dakota~2K0.84×
27Colorado~20K0.83×
28Kentucky~10K0.83×
29New Mexico~5K0.81×
30Oklahoma~10K0.80×
31Nebraska~5K0.80×
32Arkansas~8K0.79×
33Kansas~8K0.79×
34Connecticut~10K0.78×
35Georgia~30K0.77×
36North Carolina~30K0.77×
37Indiana~20K0.77×
38Minnesota~10K0.74×
39Alabama~10K0.74×
40Mississippi~8K0.74×
41West Virginia~4K0.73×
42Ohio~30K0.72×
43Louisiana~10K0.70×
44Washington, District of Columbia~3K0.70×
45Maryland~10K0.67×
46Pennsylvania~30K0.64×
47Illinois~30K0.64×
48New Jersey~20K0.63×
49Texas~60K0.59×
50New York~40K0.57×
Fig. 06

Affinity by region

Affinity by region — Holland America Line, United States
0.57×1.00×6.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holland America Line audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holland America Line audience
#·InterestCategoryAffinity×
01Medium (TV series)Movies & TV33.02×
02Ryan GoslingMovies & TV31.03×
03Azamara Club CruisesTravel & Leisure26.32×
04Oceania CruisesTravel & Leisure20.19×
05Crystal CruisesTravel & Leisure19.36×
06MSC CruisesTravel & Leisure18.18×
07Viking CruisesTravel & Leisure16.77×
08Princess CruisesTravel & Leisure16.75×
09Celebrity CruisesTravel & Leisure16.50×
10Hostelling InternationalTravel & Leisure15.37×
11CheapOairTravel & Leisure14.68×
12Norwegian Cruise LineTravel & Leisure13.13×
13Royal Caribbean Cruises Ltd.Travel & Leisure12.64×
14TransUnionTechnology & Electronics10.91×
15OahuTravel & Leisure9.95×
16Carnival CruisesTravel & Leisure8.87×
17CruisesTravel & Leisure6.12×
18ShipTravel & Leisure5.58×
19DayBusiness & Career3.55×
20American AirlinesTravel & Leisure2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holland America Line audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Holland America Line audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.10×
Community OrientationOPEN1.30×
Quality AwarenessPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Holland America Line audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.94×
Early Adopter MentalityPOWER0.95×
SustainabilityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Holland America Line's target market in United States?

Holland America Line's target market in United States covers an estimated 1,236,746 people, concentrated in Florida and California.

02

What is the gender split and age of Holland America Line customers?

56.7% of the Holland America Line audience are female, 43.3% are male, with an average age of 49.0 years.

03

Which brands do Holland America Line fans like most?

Holland America Line fans show strongest brand affinity for Ryan Gosling (31.03×), Hostelling International (15.37×), and Royal Caribbean Cruises Ltd. (12.64×) over the country average.

04

Where do Holland America Line fans live in United States?

Holland America Line fans in United States are most concentrated in Florida (reach ~100K), California (reach ~100K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Holland America Line fans also like?

Beyond Holland America Line itself, the audience over-indexes on Hostelling International (15.37×), Royal Caribbean Cruises Ltd. (12.64×), MSC Cruises (18.18×), and Medium (TV series) (33.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cruises audiences in United States

See Holland America Line audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Holland America Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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