Holland America Line Audience in United States

Holland America Line logo

Holland America Line has an estimated audience of 1,257,217 people in United States. 56.7% are female, 43.3% are male, average age 49.0. Top regions: Florida, California, Texas. Top brand affinities: Ryan Gosling, Hostelling International, Royal Caribbean Cruises Ltd., MSC Cruises, Medium (TV series).

The average Holland America Line fan in United States is 49.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Ryan Gosling, Hostelling International, Royal Caribbean Cruises Ltd., with strongest over-indexing on Ryan Gosling (31.03× the country average). Demographically, the Holland America Line audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of Holland America Line fans

Demographic split for Holland America Line audience in United States
MetricValue
Female56.7%
Male43.3%
Average age49.0
Estimated audience size1,257,217

Audience persona

The typical Holland America Line fan in United States is more female, around 49.0 years old, with strong Travelling tendencies and a notable affinity for Ryan Gosling.

Top regions in United States

Top regions ranked by reach for Holland America Line in United States
RegionReachAffinity
Florida162,6131.91×
California129,3860.94×
Texas64,3750.6×
Washington54,3122.15×
New York43,0940.61×
North Carolina31,1300.82×
Georgia30,3050.78×
Michigan30,1490.92×
Illinois28,0350.67×
Pennsylvania27,6610.65×
Ohio27,2180.7×
Virginia24,3330.79×
Arizona23,9440.93×
Massachusetts20,9380.85×
Tennessee20,6480.82×
New Jersey20,2500.63×
Iowa19,5461.89×
Alaska19,1707.13×
South Carolina17,1540.91×
Missouri17,1390.85×
Colorado17,0730.86×
Oregon16,6771.16×
Indiana15,9890.7×
Wisconsin15,3260.81×
Nevada14,4731.19×
Minnesota13,3970.74×
Maryland13,0400.6×
Kentucky12,3560.78×
Hawaii11,6102.15×
Oklahoma11,2580.81×
Alabama11,0610.63×
Utah10,9930.98×
Connecticut10,4680.83×
Louisiana9,7720.6×
Idaho7,4991.19×
Kansas6,9840.7×
Arkansas6,8100.66×
Mississippi6,5130.63×
Maine4,9881.11×
New Hampshire4,7070.95×
Nebraska4,3380.69×
New Mexico3,8660.61×
Rhode Island3,4310.86×
Montana3,2640.94×
Delaware2,9930.86×
West Virginia2,6320.45×
Washington, District of Columbia2,3050.61×
South Dakota1,7310.6×
North Dakota1,4980.58×
Vermont1,3150.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Holland America Line audience
BrandAffinityCategory
Ryan Gosling31.03×Movies & TV
Hostelling International15.37×Travel & Leisure
Royal Caribbean Cruises Ltd.12.64×Travel & Leisure
MSC Cruises18.18×Travel & Leisure
Medium (TV series)33.02×Movies & TV
Princess Cruises16.75×Travel & Leisure
Cruises6.12×Travel & Leisure
Norwegian Cruise Line13.13×Travel & Leisure
Celebrity Cruises16.5×Travel & Leisure
CheapOair14.68×Travel & Leisure
Carnival Cruises8.87×Travel & Leisure
Viking Cruises16.77×Travel & Leisure
Crystal Cruises19.36×Travel & Leisure
Oceania Cruises20.19×Travel & Leisure
TransUnion10.91×Technology & Electronics
Ship5.58×Travel & Leisure
Day3.55×Business & Career
American Airlines2.82×Travel & Leisure
Oahu9.95×Travel & Leisure
Week3.33×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Holland America Line audience
TraitClusterScore
TravellingTHRILL2.2
Quality AwarenessPREMIUM1.84
PatriotismCONSERVATISM1.48
Family OrientationCONSERVATISM1.37
Need for SecurityCONSERVATISM1.26
Price SensitivityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Holland America Line
CountryShare
United States36.0%
United Kingdom10.9%
Netherlands10.7%

See Holland America Line audiences in other countries

More Cruises audiences in United States

Frequently asked questions

How many fans does Holland America Line have in United States?

Holland America Line has an estimated audience of 1,257,217 people in United States, concentrated in Florida and California.

What is the gender split and age of Holland America Line fans?

56.7% of Holland America Line fans are female, 43.3% are male, with an average age of 49.0 years.

Which brands do Holland America Line fans like most?

Holland America Line fans show strongest brand affinity for Ryan Gosling (31.03×), Hostelling International (15.37×), and Royal Caribbean Cruises Ltd. (12.64×) over the country average.

Where do Holland America Line fans live in United States?

Holland America Line fans in United States are most concentrated in Florida (reach 162,613), California (reach 129,386), and Texas (reach 64,375). These three regions account for the largest share of the active audience.

What other brands do Holland America Line fans also like?

Beyond Holland America Line itself, the audience over-indexes on Hostelling International (15.37×), Royal Caribbean Cruises Ltd. (12.64×), MSC Cruises (18.18×), and Medium (TV series) (33.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Holland America Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.