Empire State Building Audience in United States

Empire State Building logo

Empire State Building has an estimated audience of 2,413,964 people in United States. 51.3% are female, 48.7% are male, average age 40.4. Top regions: New York, New Jersey, California. Top brand affinities: My Mad Fat Diary, Home construction, Nebraska Cornhuskers football, Nationality, Israel.

The average Empire State Building fan in United States is 40.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include My Mad Fat Diary, Home construction, Nebraska Cornhuskers football, with strongest over-indexing on My Mad Fat Diary (42.14× the country average). Demographically, the Empire State Building audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Empire State Building fans

Demographic split for Empire State Building audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.4
Estimated audience size2,413,964

Audience persona

The typical Empire State Building fan in United States is balanced, around 40.4 years old, with strong Travelling tendencies and a notable affinity for My Mad Fat Diary.

Top regions in United States

Top regions ranked by reach for Empire State Building in United States
RegionReachAffinity
New York1,652,22912.25×
New Jersey249,9214.07×
California204,0950.77×
Texas146,8590.71×
Florida135,6630.83×
Pennsylvania86,2391.06×
Virginia58,9241×
North Carolina58,1990.8×
Massachusetts55,6821.17×
Illinois52,7280.66×
Georgia52,5350.71×
Ohio48,0240.65×
Connecticut39,7211.64×
Maryland39,4010.95×
Michigan38,6060.61×
Washington36,8310.76×
Tennessee35,0660.72×
Arizona30,2870.61×
Indiana27,4670.62×
Colorado25,2360.66×
South Carolina24,2630.67×
Missouri23,6210.61×
Minnesota22,7500.66×
Wisconsin19,4750.54×
Alabama18,8110.56×
Kentucky18,2560.6×
Louisiana17,7590.57×
Oregon16,8730.61×
Oklahoma15,6440.58×
Nevada15,5960.67×
Utah15,1780.7×
Kansas11,7040.62×
Arkansas11,3280.57×
Iowa10,6840.54×
Washington, District of Columbia9,4021.3×
Mississippi9,3970.47×
Maine7,7890.9×
New Hampshire7,7500.81×
Idaho7,0810.58×
West Virginia6,8470.61×
Rhode Island6,8380.89×
Nebraska6,6590.55×
New Mexico6,1540.51×
Hawaii6,1410.59×
Delaware5,8860.88×
Vermont3,2990.78×
Montana3,2430.48×
North Dakota2,5470.51×
South Dakota2,5320.45×
Alaska2,4320.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Empire State Building audience
BrandAffinityCategory
My Mad Fat Diary42.14×Movies & TV
Home construction2.01×Home & Garden
Nebraska Cornhuskers football3.86×Sports
Nationality2.17×Politics & Society
Israel2.13×Travel & Leisure
Jesse Plemons3.35×Movies & TV
Kendra Scott2.53×Fashion & Accessoires
Jingoism1.84×Politics & Society
Google Analytics4.12×Internet & Social Media
Sub Zero (Official)7.12×Literature
Cam Ward2.43×Sports
Urban horticulture2.27×Home & Garden
Karbala5.64×Travel & Leisure
Corona (band)3.53×Music & Radio
Nebraska1.59×Travel & Leisure
Emigrate (band)5.08×Music & Radio
Charlamagne Tha God5.19×Movies & TV
Mothercare1.71×Kids & Family
Nipsey Hussle3.02×Music & Radio
Halsey, Oregon4.23×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Empire State Building audience
TraitClusterScore
TravellingTHRILL2.37
Risk AppetiteTHRILL1.91
Luxury OrientationPREMIUM1.87
Design AffinityPREMIUM1.75
LGBTQ+ IdentityOPEN1.69
Quality AwarenessPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Empire State Building
CountryShare
United States39.8%
Japan8.8%
Italy6.3%

See Empire State Building audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Empire State Building have in United States?

Empire State Building has an estimated audience of 2,413,964 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Empire State Building fans?

51.3% of Empire State Building fans are female, 48.7% are male, with an average age of 40.4 years.

Which brands do Empire State Building fans like most?

Empire State Building fans show strongest brand affinity for My Mad Fat Diary (42.14×), Home construction (2.01×), and Nebraska Cornhuskers football (3.86×) over the country average.

Where do Empire State Building fans live in United States?

Empire State Building fans in United States are most concentrated in New York (reach 1,652,229), New Jersey (reach 249,921), and California (reach 204,095). These three regions account for the largest share of the active audience.

What other brands do Empire State Building fans also like?

Beyond Empire State Building itself, the audience over-indexes on Home construction (2.01×), Nebraska Cornhuskers football (3.86×), Nationality (2.17×), and Israel (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Empire State Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.