Rascasse Audience Intelligence

Empire State Building Audience in United States

A data profile of the people who buy, follow and care about Empire State Building in United States — modelled from more than twelve digital signal sources. Empire State Building has an estimated audience of 2,413,964 people in United States.

#32among POI in United States#946among POI in United States#978in Travel & Leisure

The average Empire State Building fan in United States is 40.4 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Crystal Cruises, Joey King, Art Deco, with strongest over-indexing on Crystal Cruises (39.53× the country average).

Demographically, the Empire State Building audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Empire State Building fan in United States is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Crystal Cruises.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Empire State Building profile in United States.

Audience size
2.4M
in United States
Gender
51.3%♀
48.7% male
Age
40.4
average years
Country rank
#12230
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Empire State Building fans

51.3% are female, 48.7% are male, average age 40.4.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Empire State Building audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.4
Estimated audience size2,413,964
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Empire State Building audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4920%
50+23%
Fig. 04

Worldwide distribution

39.8%

of the worldwide Empire State Building audience comes from United States.

Worldwide audience distribution share by country for Empire State Building
CountryShare
United States39.8%
Japan8.8%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Empire State Building audience in United States is strongest.

Fig. 05

Top regions by affinity

Empire State Building fans by region: top regions in United States
#RegionReachAffinity×
01New York~2M17.40×
02New Jersey~300K4.21×
03Connecticut~40K1.45×
04Washington, District of Columbia~8K1.11×
05Massachusetts~50K0.99×
06Pennsylvania~80K0.92×
07Virginia~50K0.86×
08Vermont~4K0.86×
09Maryland~30K0.83×
10Delaware~5K0.82×
11Maine~7K0.80×
12Rhode Island~6K0.80×
13New Hampshire~7K0.75×
14Florida~100K0.69×
15North Carolina~50K0.67×
16Washington~30K0.65×
17Utah~10K0.65×
18California~200K0.64×
19Texas~100K0.61×
20Tennessee~30K0.61×
21Georgia~40K0.60×
22South Carolina~20K0.59×
23Colorado~20K0.58×
24Nevada~10K0.58×
25West Virginia~7K0.58×
26Illinois~50K0.57×
27Ohio~40K0.56×
28Minnesota~20K0.56×
29Kansas~10K0.56×
30Hawaii~6K0.56×
31Arizona~30K0.55×
32Indiana~20K0.55×
33Kentucky~20K0.55×
34North Dakota~3K0.55×
35Missouri~20K0.54×
36Oregon~10K0.54×
37Idaho~7K0.54×
38Michigan~30K0.53×
39Iowa~10K0.53×
40Arkansas~10K0.53×
41Nebraska~6K0.53×
42Alaska~3K0.53×
43Oklahoma~10K0.52×
44Montana~3K0.51×
45Wisconsin~20K0.50×
46Alabama~20K0.50×
47Louisiana~20K0.50×
48South Dakota~3K0.50×
49New Mexico~6K0.48×
50Mississippi~9K0.46×
Fig. 06

Affinity by region

Affinity by region — Empire State Building, United States
0.46×1.00×17.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Empire State Building audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Empire State Building audience
#·InterestCategoryAffinity×
01Crystal CruisesTravel & Leisure39.53×
02Joey KingMovies & TV23.93×
03My Fair LadyMovies & TV23.57×
04Art DecoArts & Culture13.02×
05Sarah Michelle GellarMovies & TV7.20×
06Anne HathawayMovies & TV4.36×
07Sustainable energyHome & Garden3.01×
08FedExBusiness & Career2.69×
09TicketmasterTravel & Leisure2.58×
10United States Postal ServiceBusiness & Career2.33×
11Discount storesShopping2.23×
12PinterestInternet & Social Media2.01×
13SubwayFood & Beverages2.01×
14AirbnbTravel & Leisure1.96×
15Shopping mallsShopping1.93×
16IKEAHome & Garden1.91×
17Mortgage loansBusiness & Career1.90×
18Planet FitnessSports1.77×
19Pizza HutFood & Beverages1.73×
20McDonald'sFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Empire State Building audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Empire State Building audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
TravellingTHRILL1.88×
Quality AwarenessPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Empire State Building audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Healthy LifestyleBALANCE0.83×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Empire State Building have in United States?

Empire State Building has an estimated audience of 2,413,964 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Empire State Building fans?

51.3% of Empire State Building fans are female, 48.7% are male, with an average age of 40.4 years.

03

Which brands do Empire State Building fans like most?

Empire State Building fans show strongest brand affinity for Crystal Cruises (39.53×), Joey King (23.93×), and Art Deco (13.02×) over the country average.

04

Where do Empire State Building fans live in United States?

Empire State Building fans in United States are most concentrated in New York (reach ~2M), New Jersey (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Empire State Building fans also like?

Beyond Empire State Building itself, the audience over-indexes on Joey King (23.93×), Art Deco (13.02×), Pinterest (2.01×), and My Fair Lady (23.57×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Empire State Building audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Empire State Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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