Guayaquil Audience in United States

Guayaquil has an estimated audience of 2,436,938 people in United States. 47.3% are female, 52.7% are male, average age 38.3. Top regions: New York, Florida, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Machu Picchu, Microblogging, Singer-songwriter.

The average Guayaquil fan in United States is 38.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Machu Picchu, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Guayaquil audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Guayaquil fans

Demographic split for Guayaquil audience in United States
MetricValue
Female47.3%
Male52.7%
Average age38.3
Estimated audience size2,436,938

Audience persona

The typical Guayaquil fan in United States is balanced, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Guayaquil in United States
RegionReachAffinity
New York415,0013.05×
Florida389,8792.36×
California338,1371.26×
Texas229,5101.1×
New Jersey158,9072.56×
Illinois103,6821.28×
Virginia88,4901.49×
North Carolina82,9261.13×
Pennsylvania79,7240.97×
Georgia79,3921.06×
Massachusetts67,5641.41×
Washington50,9441.04×
Connecticut47,7001.95×
Maryland47,6911.14×
Arizona46,0760.93×
Ohio45,5520.61×
Colorado45,2681.18×
Michigan38,9900.61×
Tennessee34,3340.7×
Minnesota34,1790.98×
South Carolina31,1400.85×
Wisconsin30,0350.82×
Indiana29,8810.67×
Utah29,2001.34×
Oregon27,1160.97×
Missouri25,1540.64×
Washington, District of Columbia23,0383.15×
Nevada22,2920.95×
Louisiana22,1050.7×
Alabama20,5760.6×
Kentucky16,7480.55×
Oklahoma14,7930.55×
Kansas12,8680.67×
Iowa12,5440.62×
Idaho11,0270.9×
Arkansas10,0390.5×
New Mexico8,9860.74×
Hawaii8,7780.84×
Rhode Island7,5220.97×
Mississippi7,2320.36×
New Hampshire7,1750.75×
Nebraska6,8250.56×
Maine6,6270.76×
West Virginia5,2240.46×
Montana4,8690.72×
Delaware4,0770.61×
Alaska3,9720.76×
Vermont3,6020.84×
South Dakota2,5630.46×
Wyoming1,9120.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guayaquil audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Machu Picchu50.93×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Las Vegas5.67×Travel & Leisure
FIFA World Cup4.63×Sports
Income tax13.19×Business & Career
Sia23.58×Music & Radio
Alianza Lima36.6×Sports
FIFA Club World Cup18.63×Sports
Volaris12.11×Travel & Leisure
La Liga8.38×Sports
Real Madrid C.F.4.15×Sports
Pollo Campero11.76×Food & Beverages
Matt Bomer14.33×Movies & TV
Madrid11.31×Travel & Leisure
Tinder10.23×Internet & Social Media
Atlético Madrid13.04×Sports
United States Postal Service3.08×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guayaquil audience
TraitClusterScore
SpiritualityBALANCE1.57
Urban LifestyleOPEN1.51
MindfulnessBALANCE1.42
TravellingTHRILL1.4
Risk AppetiteTHRILL1.32
Need for SecurityCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Guayaquil
CountryShare
Peru17.6%
United States13.4%
Mexico12.6%

See Guayaquil audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Guayaquil have in United States?

Guayaquil has an estimated audience of 2,436,938 people in United States, concentrated in New York and Florida.

What is the gender split and age of Guayaquil fans?

47.3% of Guayaquil fans are female, 52.7% are male, with an average age of 38.3 years.

Which brands do Guayaquil fans like most?

Guayaquil fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Machu Picchu (50.93×) over the country average.

Where do Guayaquil fans live in United States?

Guayaquil fans in United States are most concentrated in New York (reach 415,001), Florida (reach 389,879), and California (reach 338,137). These three regions account for the largest share of the active audience.

What other brands do Guayaquil fans also like?

Beyond Guayaquil itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Machu Picchu (50.93×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guayaquil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.