Rascasse Audience Intelligence

Guayaquil Audience in United States

A data profile of the people who buy, follow and care about Guayaquil in United States — modelled from more than twelve digital signal sources. Guayaquil has an estimated audience of 2,436,938 people in United States.

#176among City in United States#936among POI in United States#970in Travel & Leisure

The average Guayaquil fan in United States is 38.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Machu Picchu, Las Vegas, FIFA World Cup, with strongest over-indexing on Machu Picchu (59.66× the country average).

Demographically, the Guayaquil audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guayaquil fan in United States is balanced, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for Machu Picchu.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guayaquil profile in United States.

Audience size
2.4M
in United States
Gender
47.3%♀
52.7% male
Age
38.3
average years
Country rank
#12146
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guayaquil fans

47.3% are female, 52.7% are male, average age 38.3.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Guayaquil audience in United States
MetricValue
Female47.3%
Male52.7%
Average age38.3
Estimated audience size2,436,938
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Guayaquil audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Guayaquil audience comes from United States.

Worldwide audience distribution share by country for Guayaquil
CountryShare
Peru17.6%
United States13.4%
Mexico12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guayaquil audience in United States is strongest.

Fig. 05

Top regions by affinity

Guayaquil fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K2.98×
02Washington, District of Columbia~20K2.77×
03New Jersey~200K2.63×
04Florida~400K2.20×
05Connecticut~50K1.94×
06Virginia~80K1.39×
07Utah~30K1.35×
08Massachusetts~60K1.33×
09Illinois~90K1.17×
10California~300K1.15×
11Maryland~50K1.11×
12North Carolina~80K1.07×
13Colorado~40K1.07×
14Vermont~4K1.03×
15Texas~200K1.02×
16Georgia~80K1.02×
17Rhode Island~8K1.02×
18Minnesota~30K1.00×
19Washington~50K0.98×
20Pennsylvania~80K0.96×
21Alaska~5K0.96×
22Idaho~10K0.94×
23Nevada~20K0.93×
24Oregon~30K0.92×
25New Hampshire~9K0.90×
26South Carolina~30K0.89×
27Arizona~40K0.88×
28Maine~8K0.88×
29Montana~6K0.88×
30New Mexico~10K0.87×
31Delaware~6K0.87×
32Hawaii~9K0.86×
33Wisconsin~30K0.84×
34North Dakota~4K0.84×
35South Dakota~5K0.83×
36Kansas~20K0.78×
37Louisiana~20K0.77×
38Tennessee~40K0.76×
39West Virginia~9K0.76×
40Nebraska~9K0.75×
41Iowa~10K0.72×
42Missouri~30K0.71×
43Indiana~30K0.70×
44Kentucky~20K0.69×
45Arkansas~10K0.69×
46Mississippi~10K0.69×
47Oklahoma~20K0.68×
48Alabama~20K0.67×
49Michigan~40K0.65×
50Ohio~50K0.64×
Fig. 06

Affinity by region

Affinity by region — Guayaquil, United States
0.64×1.00×2.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guayaquil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guayaquil audience
#·InterestCategoryAffinity×
01Machu PicchuTravel & Leisure59.66×
02Alianza LimaSports25.85×
03MontevideoTravel & Leisure21.34×
04FIFA Club World CupSports20.55×
05Copa LibertadoresSports20.00×
06Lyric poetryLiterature16.33×
07Sport Club InternacionalSports14.73×
08World Heritage SitePolitics & Society12.02×
09Ligue 1Sports11.94×
10Atlético MadridSports11.31×
11TinderInternet & Social Media8.87×
12VolarisTravel & Leisure8.50×
13Web serverTechnology & Electronics8.44×
14Cillian MurphyMovies & TV8.26×
15La LigaSports7.54×
16Las VegasTravel & Leisure5.50×
17Spanish languagePolitics & Society4.27×
18FIFA World CupSports4.05×
19WhatsAppInternet & Social Media3.82×
20MexicoTravel & Leisure3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guayaquil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guayaquil audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.02×
PatriotismCONSERVATISM1.87×
Urban LifestyleOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guayaquil audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.75×
CreativityOPEN0.78×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guayaquil have in United States?

Guayaquil has an estimated audience of 2,436,938 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Guayaquil fans?

47.3% of Guayaquil fans are female, 52.7% are male, with an average age of 38.3 years.

03

Which brands do Guayaquil fans like most?

Guayaquil fans show strongest brand affinity for Machu Picchu (59.66×), Las Vegas (5.5×), and FIFA World Cup (4.05×) over the country average.

04

Where do Guayaquil fans live in United States?

Guayaquil fans in United States are most concentrated in New York (reach ~400K), Florida (reach ~400K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Guayaquil fans also like?

Beyond Guayaquil itself, the audience over-indexes on Las Vegas (5.5×), FIFA World Cup (4.05×), FIFA Club World Cup (20.55×), and Web server (8.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Guayaquil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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