Rascasse Audience Intelligence

Arequipa Audience in United States

A data profile of the people who buy, follow and care about Arequipa in United States — modelled from more than twelve digital signal sources. Arequipa has an estimated audience of 1,969,664 people in United States.

#209among City in United States#1129among POI in United States#1126in Travel & Leisure

The average Arequipa fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Machu Picchu, Web server, Sebastián Rulli, with strongest over-indexing on Machu Picchu (79.49× the country average).

Demographically, the Arequipa audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arequipa fan in United States is more male, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Machu Picchu.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arequipa profile in United States.

Audience size
2M
in United States
Gender
42.7%♀
57.3% male
Age
41.3
average years
Country rank
#14417
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arequipa fans

42.7% are female, 57.3% are male, average age 41.3.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Arequipa audience in United States
MetricValue
Female42.7%
Male57.3%
Average age41.3
Estimated audience size1,969,664
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Arequipa audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4925%
50+23%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Arequipa audience comes from United States.

Worldwide audience distribution share by country for Arequipa
CountryShare
Peru21.1%
Mexico12.1%
United States11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arequipa audience in United States is strongest.

Fig. 05

Top regions by affinity

Arequipa fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.88×
02Utah~30K1.76×
03New York~200K1.65×
04Virginia~80K1.59×
05Florida~200K1.53×
06New Jersey~80K1.53×
07Colorado~50K1.50×
08Maryland~50K1.44×
09Vermont~5K1.37×
10Connecticut~30K1.35×
11Washington~50K1.30×
12California~300K1.28×
13Massachusetts~50K1.25×
14Oregon~30K1.20×
15Alaska~5K1.10×
16Hawaii~9K1.07×
17Arizona~40K1.02×
18Montana~6K1.02×
19New Mexico~10K0.99×
20New Hampshire~8K0.98×
21Maine~7K0.98×
22Georgia~60K0.97×
23Illinois~60K0.95×
24North Carolina~60K0.95×
25Idaho~9K0.95×
26Rhode Island~6K0.94×
27Texas~200K0.93×
28Wisconsin~30K0.91×
29Nevada~20K0.87×
30North Dakota~4K0.87×
31Minnesota~20K0.86×
32South Dakota~4K0.86×
33Pennsylvania~60K0.84×
34Delaware~4K0.83×
35South Carolina~20K0.78×
36Kansas~10K0.78×
37West Virginia~7K0.78×
38Nebraska~7K0.75×
39Missouri~20K0.74×
40Tennessee~30K0.73×
41Kentucky~20K0.73×
42Arkansas~10K0.73×
43Indiana~30K0.72×
44Oklahoma~20K0.72×
45Mississippi~10K0.72×
46Iowa~10K0.71×
47Louisiana~20K0.70×
48Michigan~30K0.66×
49Alabama~20K0.65×
50Ohio~40K0.64×
Fig. 06

Affinity by region

Affinity by region — Arequipa, United States
0.64×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arequipa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arequipa audience
#·InterestCategoryAffinity×
01Carmen VillalobosMovies & TV88.89×
02Sebastián RulliMovies & TV88.74×
03Machu PicchuTravel & Leisure79.49×
04Atlético NacionalSports68.48×
05Ricardo ArjonaMusic & Radio59.51×
06John LeguizamoMovies & TV40.68×
07ChayanneMovies & TV40.52×
08Hamburger SVSports36.01×
09Cruz AzulSports29.23×
10Jose CuervoFood & Beverages28.44×
11El Señor de los CielosMovies & TV26.52×
12FIFA Club World CupSports25.08×
13Tigres UANLSports24.36×
14El PaísNews23.11×
15Web serverTechnology & Electronics22.65×
16Lyric poetryLiterature21.10×
17Atlético MadridSports18.26×
18Club AméricaSports13.07×
19DrywallHome & Garden12.72×
20Las VegasTravel & Leisure5.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arequipa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arequipa audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.16×
Urban LifestyleOPEN2.13×
IndulgenceJOY1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arequipa audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
IndividualismJOY0.81×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arequipa have in United States?

Arequipa has an estimated audience of 1,969,664 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Arequipa fans?

42.7% of Arequipa fans are female, 57.3% are male, with an average age of 41.3 years.

03

Which brands do Arequipa fans like most?

Arequipa fans show strongest brand affinity for Machu Picchu (79.49×), Web server (22.65×), and Sebastián Rulli (88.74×) over the country average.

04

Where do Arequipa fans live in United States?

Arequipa fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Arequipa fans also like?

Beyond Arequipa itself, the audience over-indexes on Web server (22.65×), Sebastián Rulli (88.74×), Atlético Nacional (68.48×), and Carmen Villalobos (88.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Arequipa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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