Arequipa Audience in United States

Arequipa has an estimated audience of 1,969,664 people in United States. 42.7% are female, 57.3% are male, average age 41.3. Top regions: California, Florida, New York. Top brand affinities: Machu Picchu, Atlético Nacional, Carmen Villalobos, Autism Awareness, Cruz Azul.

The average Arequipa fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Machu Picchu, Atlético Nacional, Carmen Villalobos, with strongest over-indexing on Machu Picchu (76.39× the country average). Demographically, the Arequipa audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Arequipa fans

Demographic split for Arequipa audience in United States
MetricValue
Female42.7%
Male57.3%
Average age41.3
Estimated audience size1,969,664

Audience persona

The typical Arequipa fan in United States is more male, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Machu Picchu.

Top regions in United States

Top regions ranked by reach for Arequipa in United States
RegionReachAffinity
California290,3241.34×
Florida214,7331.61×
New York179,5851.63×
Texas165,7770.98×
Virginia82,7071.72×
New Jersey80,7711.61×
Illinois62,4310.95×
Georgia58,9960.97×
North Carolina56,0560.95×
Washington54,3091.37×
Pennsylvania53,5430.81×
Maryland51,1561.51×
Massachusetts50,3771.3×
Colorado47,1021.52×
Arizona42,2491.05×
Ohio36,2720.6×
Utah32,7621.86×
Michigan30,1310.59×
Oregon28,8391.28×
Connecticut27,4291.39×
Tennessee26,0870.66×
Indiana25,0600.7×
Minnesota23,8340.84×
Wisconsin23,6230.8×
Missouri22,0640.69×
Washington, District of Columbia19,6633.32×
South Carolina18,8860.64×
Nevada16,0100.84×
Kentucky15,6180.63×
Louisiana14,1980.56×
Alabama13,8820.5×
Oklahoma12,0770.55×
Kansas10,5120.68×
New Mexico9,9721.01×
Hawaii9,7891.16×
Idaho8,5830.87×
Arkansas8,2670.51×
Iowa8,0670.5×
Mississippi7,5820.47×
New Hampshire7,3460.95×
Maine6,4100.91×
Rhode Island5,5840.89×
Vermont5,4181.57×
Montana5,3630.98×
Nebraska4,8970.5×
Alaska4,7321.12×
West Virginia3,8880.42×
Wyoming3,1461.08×
Delaware3,0410.56×
North Dakota2,2990.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arequipa audience
BrandAffinityCategory
Machu Picchu76.39×Travel & Leisure
Atlético Nacional56.2×Sports
Carmen Villalobos79.09×Movies & TV
Autism Awareness19.03×Health
Cruz Azul26.15×Sports
Diabetes mellitus awareness12.48×Health
Web server14.76×Technology & Electronics
Ricardo Arjona47.38×Music & Radio
John Leguizamo27.15×Movies & TV
Microblogging12.67×Technology & Electronics
El País28.7×News
Club América14.58×Sports
Singer-songwriter5.51×Music & Radio
Sebastián Rulli69.1×Movies & TV
Las Vegas5.82×Travel & Leisure
FIFA Club World Cup21.21×Sports
Atlético Madrid18.63×Sports
Income tax13.19×Business & Career
Alianza Lima32.18×Sports
Real Madrid C.F.4.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arequipa audience
TraitClusterScore
SpiritualityBALANCE1.69
Urban LifestyleOPEN1.68
Need for SecurityCONSERVATISM1.37
Risk AppetiteTHRILL1.35
MindfulnessBALANCE1.33
IndulgenceJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Arequipa
CountryShare
Peru21.1%
Mexico12.1%
United States11.8%

See Arequipa audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Arequipa have in United States?

Arequipa has an estimated audience of 1,969,664 people in United States, concentrated in California and Florida.

What is the gender split and age of Arequipa fans?

42.7% of Arequipa fans are female, 57.3% are male, with an average age of 41.3 years.

Which brands do Arequipa fans like most?

Arequipa fans show strongest brand affinity for Machu Picchu (76.39×), Atlético Nacional (56.2×), and Carmen Villalobos (79.09×) over the country average.

Where do Arequipa fans live in United States?

Arequipa fans in United States are most concentrated in California (reach 290,324), Florida (reach 214,733), and New York (reach 179,585). These three regions account for the largest share of the active audience.

What other brands do Arequipa fans also like?

Beyond Arequipa itself, the audience over-indexes on Atlético Nacional (56.2×), Carmen Villalobos (79.09×), Autism Awareness (19.03×), and Cruz Azul (26.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arequipa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.