Jose Cuervo Audience in United States

Jose Cuervo logo

Jose Cuervo has an estimated audience of 1,317,986 people in United States. 39.3% are female, 60.7% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Arequipa, FIFA World Cup, William Levy (actor), Culiacán, Liga MX.

The average Jose Cuervo fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arequipa, FIFA World Cup, William Levy (actor), with strongest over-indexing on Arequipa (28.44× the country average). Demographically, the Jose Cuervo audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Jose Cuervo fans

Demographic split for Jose Cuervo audience in United States
MetricValue
Female39.3%
Male60.7%
Average age38.7
Estimated audience size1,317,986

Audience persona

The typical Jose Cuervo fan in United States is more male, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Arequipa.

Top regions in United States

Top regions ranked by reach for Jose Cuervo in United States
RegionReachAffinity
California130,7950.9×
Texas126,0471.11×
Florida76,0920.85×
New York63,7050.86×
North Carolina56,1381.42×
Georgia55,6821.37×
Illinois47,3381.08×
Pennsylvania42,5140.96×
Ohio37,0550.91×
Alabama34,6731.88×
Tennessee33,4711.27×
Michigan31,2830.91×
Arizona30,5901.14×
Virginia30,4390.95×
New Jersey30,0950.9×
Indiana29,6921.23×
Maryland28,0301.24×
South Carolina23,5081.19×
Washington22,8310.86×
Colorado21,4281.03×
Louisiana21,3601.26×
Missouri19,3070.91×
Kentucky19,0201.15×
Massachusetts18,9170.73×
Mississippi17,7771.64×
Arkansas17,3901.6×
Wisconsin17,1920.87×
Oklahoma16,9431.16×
Minnesota16,3330.86×
Nevada12,8311.01×
Connecticut12,1680.92×
Kansas11,3221.09×
New Mexico10,3671.57×
Oregon10,2370.68×
Iowa9,7290.9×
Utah8,2060.7×
Nebraska7,8161.18×
West Virginia4,8820.8×
Idaho4,8330.73×
Hawaii4,2520.75×
Washington, District of Columbia4,1101.04×
Delaware3,5660.98×
Rhode Island3,5310.84×
Maine2,8720.61×
New Hampshire2,8370.55×
South Dakota2,6810.88×
North Dakota2,4560.91×
Montana2,3960.66×
Alaska2,2300.79×
Wyoming1,3860.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jose Cuervo audience
BrandAffinityCategory
Arequipa28.44×Travel & Leisure
FIFA World Cup4.28×Sports
William Levy (actor)24.78×Movies & TV
Culiacán19.02×Travel & Leisure
Liga MX8.55×Sports
Saúl Álvarez21.32×Sports
Carmen Villalobos34.86×Movies & TV
Cruz Azul11.65×Sports
Tequila5.71×Food & Beverages
Tejano music6.88×Music & Radio
Don Julio14.57×Food & Beverages
Sinaloa10.72×Travel & Leisure
John Leguizamo14.62×Movies & TV
Maná20.11×Music & Radio
Jalisco9.58×Travel & Leisure
Club América7.99×Sports
1800 Tequila21.28×Food & Beverages
Ricardo Arjona21.43×Music & Radio
Deportivo Cali32.56×Sports
Atlético Nacional18.71×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jose Cuervo audience
TraitClusterScore
Convenience OrientationPREMIUM1.66
LGBTQ+ IdentityOPEN1.51
IndulgenceJOY1.36
Urban LifestyleOPEN1.31
ExtroversionTHRILL1.22
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Jose Cuervo
CountryShare
United States36.6%
Mexico19.3%
United Kingdom6.1%

See Jose Cuervo audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Jose Cuervo have in United States?

Jose Cuervo has an estimated audience of 1,317,986 people in United States, concentrated in California and Texas.

What is the gender split and age of Jose Cuervo fans?

39.3% of Jose Cuervo fans are female, 60.7% are male, with an average age of 38.7 years.

Which brands do Jose Cuervo fans like most?

Jose Cuervo fans show strongest brand affinity for Arequipa (28.44×), FIFA World Cup (4.28×), and William Levy (actor) (24.78×) over the country average.

Where do Jose Cuervo fans live in United States?

Jose Cuervo fans in United States are most concentrated in California (reach 130,795), Texas (reach 126,047), and Florida (reach 76,092). These three regions account for the largest share of the active audience.

What other brands do Jose Cuervo fans also like?

Beyond Jose Cuervo itself, the audience over-indexes on FIFA World Cup (4.28×), William Levy (actor) (24.78×), Culiacán (19.02×), and Liga MX (8.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jose Cuervo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.