Rascasse Audience Intelligence

Jose Cuervo Target Market in United States

A data profile of the people who buy, follow and care about Jose Cuervo in United States — modelled from more than twelve digital signal sources. Jose Cuervo has an estimated audience of 1,722,860 people in United States.

#17among Spirits in United States#1645among Brand in United States#967in Food & Beverages

The average Jose Cuervo fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arequipa, FIFA World Cup, FIFA World Cup 2026, with strongest over-indexing on Arequipa (28.44× the country average).

Demographically, the Jose Cuervo audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jose Cuervo fan in United States is more male, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Arequipa.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jose Cuervo profile in United States.

Audience size
1.7M
in United States
Gender
39.3%♀
60.7% male
Age
38.7
average years
Country rank
#15986
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jose Cuervo

39.3% are female, 60.7% are male, average age 38.7.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Jose Cuervo audience in United States
MetricValue
Female39.3%
Male60.7%
Average age38.7
Estimated audience size1,722,860
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Jose Cuervo audience in United States
Age bracketShare%
16-1914%
20-2927%
30-3923%
40-4921%
50+15%
Fig. 04

Worldwide distribution

40.9%

of the worldwide Jose Cuervo audience comes from United States.

Worldwide audience distribution share by country for Jose Cuervo
CountryShare
United States40.9%
Mexico17.0%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jose Cuervo audience in United States is strongest.

Fig. 05

Top regions by affinity

Jose Cuervo customers by region in United States
#RegionReachAffinity×
01Alabama~30K1.83×
02New Mexico~10K1.72×
03Mississippi~20K1.70×
04Arkansas~20K1.55×
05North Carolina~50K1.30×
06Louisiana~20K1.29×
07Georgia~50K1.28×
08Tennessee~30K1.22×
09Indiana~30K1.21×
10Maryland~30K1.20×
11Nebraska~8K1.18×
12Kentucky~20K1.14×
13Arizona~30K1.12×
14Oklahoma~20K1.12×
15South Carolina~20K1.10×
16Kansas~10K1.08×
17Texas~100K1.05×
18Illinois~50K1.05×
19Washington, District of Columbia~4K1.02×
20Colorado~20K1.01×
21Nevada~10K1.00×
22North Dakota~3K1.00×
23Delaware~4K0.97×
24South Dakota~3K0.96×
25Alaska~3K0.95×
26Pennsylvania~40K0.93×
27Connecticut~10K0.92×
28Virginia~30K0.91×
29Iowa~10K0.91×
30Ohio~40K0.89×
31Michigan~30K0.89×
32California~100K0.88×
33Missouri~20K0.88×
34West Virginia~5K0.88×
35Minnesota~20K0.87×
36Rhode Island~4K0.87×
37New York~60K0.84×
38Wisconsin~20K0.84×
39New Jersey~30K0.83×
40Washington~20K0.83×
41Florida~70K0.82×
42Wyoming~2K0.81×
43Hawaii~4K0.78×
44Idaho~5K0.74×
45Montana~3K0.73×
46Utah~8K0.71×
47Massachusetts~20K0.70×
48Oregon~10K0.69×
49Maine~3K0.69×
50New Hampshire~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Jose Cuervo, United States
0.60×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jose Cuervo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jose Cuervo audience
#·InterestCategoryAffinity×
01Club Atlético TigreSports45.94×
02Carmen VillalobosMovies & TV34.86×
03Deportivo CaliSports32.56×
04Sebastián RulliMovies & TV29.82×
05ArequipaTravel & Leisure28.44×
06William Levy (actor)Movies & TV24.78×
07Ricardo ArjonaMusic & Radio21.43×
081800 TequilaFood & Beverages21.28×
09ManáMusic & Radio20.11×
10CuliacánTravel & Leisure19.02×
11John LeguizamoMovies & TV14.62×
12Don JulioFood & Beverages14.57×
13Cruz AzulSports11.65×
14SinaloaTravel & Leisure10.72×
15JaliscoTravel & Leisure9.58×
16Liga MXSports8.55×
17Tejano musicMusic & Radio6.88×
18TequilaFood & Beverages5.71×
19FIFA World CupSports4.28×
20FIFA World Cup 2026Sports2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jose Cuervo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jose Cuervo audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.72×
IndulgenceJOY1.61×
TraditionCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jose Cuervo audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.98×
SpiritualityBALANCE0.99×
Healthy LifestyleBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jose Cuervo's target market in United States?

Jose Cuervo's target market in United States covers an estimated 1,722,860 people, concentrated in California and Texas.

02

What is the gender split and age of Jose Cuervo customers?

39.3% of the Jose Cuervo audience are female, 60.7% are male, with an average age of 38.7 years.

03

Which brands do Jose Cuervo fans like most?

Jose Cuervo fans show strongest brand affinity for Arequipa (28.44×), FIFA World Cup (4.28×), and FIFA World Cup 2026 (2.64×) over the country average.

04

Where do Jose Cuervo fans live in United States?

Jose Cuervo fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Jose Cuervo fans also like?

Beyond Jose Cuervo itself, the audience over-indexes on FIFA World Cup (4.28×), FIFA World Cup 2026 (2.64×), Culiacán (19.02×), and Liga MX (8.55×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jose Cuervo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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