A data profile of the people who buy, follow and care about Maná in United States — modelled from more than twelve digital signal sources. Maná has an estimated audience of 1,615,577 people in United States.
The average Maná fan in United States is 38.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Cruz Azul, Sebastián Rulli, Ricardo Arjona, with strongest over-indexing on Cruz Azul (25.6× the country average).
Demographically, the Maná audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Maná fan in United States is balanced, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Cruz Azul.
The key figures that characterise the Maná profile in United States.
48.7% are female, 51.3% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 38.0 |
| Estimated audience size | 1,615,577 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 12% |
of the worldwide Maná audience comes from United States.
| Country | Share |
|---|---|
| United States | 16.3% |
| Saudi Arabia | 9.5% |
| India | 6.9% |
Where the Maná audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maryland | ~90K | 3.51× | |
| 02 | Arkansas | ~40K | 3.15× | |
| 03 | Hawaii | ~20K | 2.48× | |
| 04 | California | ~300K | 1.93× | |
| 05 | Arizona | ~60K | 1.80× | |
| 06 | Washington, District of Columbia | ~7K | 1.49× | |
| 07 | Texas | ~200K | 1.47× | |
| 08 | Nevada | ~20K | 1.47× | |
| 09 | Illinois | ~70K | 1.44× | |
| 10 | Florida | ~100K | 1.24× | |
| 11 | New Mexico | ~10K | 1.24× | |
| 12 | Utah | ~10K | 1.07× | |
| 13 | Washington | ~30K | 1.06× | |
| 14 | Colorado | ~30K | 1.05× | |
| 15 | Oregon | ~20K | 1.01× | |
| 16 | New Jersey | ~40K | 0.99× | |
| 17 | New York | ~80K | 0.95× | |
| 18 | Georgia | ~40K | 0.93× | |
| 19 | South Dakota | ~3K | 0.93× | |
| 20 | Virginia | ~30K | 0.92× | |
| 21 | Idaho | ~7K | 0.88× | |
| 22 | Maine | ~5K | 0.86× | |
| 23 | Alaska | ~3K | 0.84× | |
| 24 | Oklahoma | ~10K | 0.82× | |
| 25 | Connecticut | ~10K | 0.82× | |
| 26 | Rhode Island | ~4K | 0.79× | |
| 27 | Kentucky | ~20K | 0.78× | |
| 28 | North Carolina | ~40K | 0.77× | |
| 29 | Massachusetts | ~20K | 0.77× | |
| 30 | Nebraska | ~6K | 0.77× | |
| 31 | Delaware | ~3K | 0.77× | |
| 32 | Kansas | ~9K | 0.76× | |
| 33 | Vermont | ~2K | 0.73× | |
| 34 | Tennessee | ~20K | 0.72× | |
| 35 | Indiana | ~20K | 0.72× | |
| 36 | Minnesota | ~20K | 0.72× | |
| 37 | Louisiana | ~10K | 0.72× | |
| 38 | Alabama | ~20K | 0.71× | |
| 39 | North Dakota | ~2K | 0.69× | |
| 40 | Missouri | ~20K | 0.68× | |
| 41 | Montana | ~3K | 0.68× | |
| 42 | Pennsylvania | ~30K | 0.66× | |
| 43 | Ohio | ~30K | 0.64× | |
| 44 | Iowa | ~8K | 0.63× | |
| 45 | New Hampshire | ~4K | 0.63× | |
| 46 | Wisconsin | ~10K | 0.62× | |
| 47 | South Carolina | ~10K | 0.62× | |
| 48 | Mississippi | ~8K | 0.62× | |
| 49 | West Virginia | ~4K | 0.61× | |
| 50 | Michigan | ~20K | 0.59× |
The strongest cross-interests of the Maná audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sebastián Rulli | Movies & TV | 70.77× | ||
| 02 | Carmen Villalobos | Movies & TV | 59.32× | ||
| 03 | Ricardo Arjona | Music & Radio | 54.55× | ||
| 04 | Atlético Nacional | Sports | 41.75× | ||
| 05 | Chayanne | Movies & TV | 36.91× | ||
| 06 | Gloria Trevi | Music & Radio | 34.47× | ||
| 07 | John Leguizamo | Movies & TV | 27.59× | ||
| 08 | Cantinflas | Movies & TV | 26.21× | ||
| 09 | Cruz Azul | Sports | 25.60× | ||
| 10 | Julio Iglesias | Music & Radio | 25.22× | ||
| 11 | El Señor de los Cielos | Movies & TV | 23.67× | ||
| 12 | Tigres UANL | Sports | 17.98× | ||
| 13 | Club América | Sports | 14.07× | ||
| 14 | Cumbia | Music & Radio | 13.82× | ||
| 15 | Mariachi | Music & Radio | 12.95× | ||
| 16 | Ricky Martin | Music & Radio | 12.00× | ||
| 17 | Volaris | Travel & Leisure | 11.52× | ||
| 18 | Pedro Pascal | Movies & TV | 9.87× | ||
| 19 | Liga MX | Sports | 7.58× | ||
| 20 | Mexico | Travel & Leisure | 4.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.54× | |
| Urban Lifestyle | OPEN | 1.49× | |
| Social Media Usage | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.68× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Pet Ownership | JOY | 0.74× |
Maná has an estimated audience of 1,615,577 people in United States, concentrated in California and Texas.
48.7% of Maná fans are female, 51.3% are male, with an average age of 38.0 years.
Maná fans show strongest brand affinity for Cruz Azul (25.6×), Sebastián Rulli (70.77×), and Ricardo Arjona (54.55×) over the country average.
Maná fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Maná itself, the audience over-indexes on Sebastián Rulli (70.77×), Ricardo Arjona (54.55×), Carmen Villalobos (59.32×), and John Leguizamo (27.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Maná. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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