Rascasse Audience Intelligence

1800 Tequila Target Market in United States

A data profile of the people who buy, follow and care about 1800 Tequila in United States — modelled from more than twelve digital signal sources. 1800 Tequila has an estimated audience of 1,169,696 people in United States.

#2178among Brand in United States#1209in Food & Beverages

The average 1800 Tequila fan in United States is 39.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Romania, Mission: Impossible (film series), Patrón Tequila, with strongest over-indexing on Romania (43.17× the country average).

Demographically, the 1800 Tequila audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 1800 Tequila fan in United States is more male, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Romania.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1800 Tequila profile in United States.

Audience size
1.2M
in United States
Gender
40.5%♀
59.5% male
Age
39.1
average years
Country rank
#21254
Brand in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 1800 Tequila

40.5% are female, 59.5% are male, average age 39.1.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for 1800 Tequila audience in United States
MetricValue
Female40.5%
Male59.5%
Average age39.1
Estimated audience size1,169,696
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the 1800 Tequila audience in United States
Age bracketShare%
16-1913%
20-2926%
30-3924%
40-4920%
50+17%
Fig. 04

Worldwide distribution

60.3%

of the worldwide 1800 Tequila audience comes from United States.

Worldwide audience distribution share by country for 1800 Tequila
CountryShare
United States60.3%
Mexico14.9%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1800 Tequila audience in United States is strongest.

Fig. 05

Top regions by affinity

1800 Tequila customers by region in United States
#RegionReachAffinity×
01Texas~200K1.87×
02North Carolina~60K1.54×
03Oklahoma~20K1.47×
04New Mexico~9K1.46×
05Louisiana~20K1.42×
06Arkansas~10K1.42×
07Alabama~20K1.36×
08California~200K1.32×
09Georgia~50K1.31×
10Mississippi~10K1.30×
11Nevada~10K1.25×
12Florida~90K1.16×
13Virginia~30K1.14×
14Kansas~10K1.12×
15Delaware~4K1.12×
16Illinois~40K1.10×
17Arizona~30K1.10×
18Maryland~20K1.08×
19Tennessee~30K1.05×
20Pennsylvania~40K1.04×
21South Carolina~20K1.04×
22Colorado~20K1.03×
23New Jersey~30K1.01×
24Kentucky~20K1.01×
25Indiana~20K0.99×
26Utah~10K0.95×
27New York~60K0.94×
28Michigan~30K0.93×
29Oregon~10K0.93×
30Nebraska~6K0.93×
31Washington~20K0.89×
32Washington, District of Columbia~3K0.88×
33Ohio~30K0.87×
34Alaska~2K0.86×
35Connecticut~10K0.84×
36Idaho~5K0.84×
37Rhode Island~3K0.84×
38North Dakota~2K0.81×
39Iowa~8K0.80×
40South Dakota~2K0.80×
41West Virginia~4K0.77×
42Hawaii~4K0.77×
43Maine~3K0.75×
44Montana~2K0.75×
45Minnesota~10K0.74×
46New Hampshire~3K0.74×
47Missouri~10K0.73×
48Vermont~1K0.71×
49Massachusetts~20K0.70×
50Wisconsin~10K0.67×
Fig. 06

Affinity by region

Affinity by region — 1800 Tequila, United States
0.67×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1800 Tequila audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1800 Tequila audience
#·InterestCategoryAffinity×
01vijay tvMovies & TV59.49×
02El Jimador TequilaFood & Beverages54.69×
03RomaniaTravel & Leisure43.17×
04Patrón TequilaFood & Beverages35.09×
05DeLeón TequilaFood & Beverages34.38×
06Maestro Dobel TequilaFood & Beverages32.78×
07Mission: Impossible (film series)Movies & TV31.60×
08Sauza TequilaFood & Beverages31.28×
09Jose CuervoFood & Beverages23.67×
10Don JulioFood & Beverages21.38×
11Bates Motel (TV series)Movies & TV16.19×
12MezcalFood & Beverages10.44×
13Tequila, JaliscoTravel & Leisure10.29×
14Scary Movie (film series)Movies & TV9.68×
15TequilaFood & Beverages4.38×
16AlcoholFood & Beverages2.37×
17CuisineFood & Beverages1.91×
18FIFA World CupSports1.78×
19FoodFood & Beverages1.65×
20FIFA World Cup 2026Sports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1800 Tequila audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 1800 Tequila audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.55×
ExtroversionTHRILL1.40×
TraditionCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 1800 Tequila audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.90×
CreativityOPEN0.94×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is 1800 Tequila's target market in United States?

1800 Tequila's target market in United States covers an estimated 1,169,696 people, concentrated in Texas and California.

02

What is the gender split and age of 1800 Tequila customers?

40.5% of the 1800 Tequila audience are female, 59.5% are male, with an average age of 39.1 years.

03

Which brands do 1800 Tequila fans like most?

1800 Tequila fans show strongest brand affinity for Romania (43.17×), Mission: Impossible (film series) (31.6×), and Patrón Tequila (35.09×) over the country average.

04

Where do 1800 Tequila fans live in United States?

1800 Tequila fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do 1800 Tequila fans also like?

Beyond 1800 Tequila itself, the audience over-indexes on Mission: Impossible (film series) (31.6×), Patrón Tequila (35.09×), Don Julio (21.38×), and El Jimador Tequila (54.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for 1800 Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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