1800 Tequila Audience in United States

1800 Tequila logo

1800 Tequila has an estimated audience of 1,186,413 people in United States. 40.5% are female, 59.5% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: Mission: Impossible (film series), Romania, Patrón Tequila, Don Julio, El Jimador Tequila.

The average 1800 Tequila fan in United States is 39.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mission: Impossible (film series), Romania, Patrón Tequila, with strongest over-indexing on Mission: Impossible (film series) (31.6× the country average). Demographically, the 1800 Tequila audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of 1800 Tequila fans

Demographic split for 1800 Tequila audience in United States
MetricValue
Female40.5%
Male59.5%
Average age39.1
Estimated audience size1,186,413

Audience persona

The typical 1800 Tequila fan in United States is more male, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mission: Impossible (film series).

Top regions in United States

Top regions ranked by reach for 1800 Tequila in United States
RegionReachAffinity
Texas199,6261.96×
California174,3211.34×
Florida97,0521.21×
New York65,0680.98×
North Carolina55,4441.55×
Georgia51,6531.41×
Illinois44,6901.13×
Pennsylvania42,7361.07×
Virginia35,0471.21×
Ohio33,2710.91×
New Jersey31,3721.04×
Michigan30,1990.97×
Arizona27,8611.15×
Tennessee26,2161.1×
Alabama22,7031.37×
Maryland22,6981.11×
Indiana21,7371×
Louisiana21,5741.41×
Washington21,5080.9×
Oklahoma19,4301.47×
Colorado19,3031.03×
South Carolina19,0261.07×
Massachusetts16,5980.71×
Kentucky15,2471.03×
Nevada14,7581.29×
Arkansas14,1891.45×
Missouri13,7280.72×
Minnesota12,6770.75×
Mississippi12,5481.28×
Oregon12,5300.92×
Wisconsin11,1710.63×
Kansas10,5791.13×
Utah9,8130.92×
Connecticut9,6740.81×
New Mexico8,3271.4×
Iowa7,3070.75×
Nebraska5,3520.9×
Idaho4,4810.75×
West Virginia3,6270.66×
Delaware3,5391.08×
Hawaii3,5170.69×
New Hampshire3,1100.67×
Washington, District of Columbia3,0010.84×
Rhode Island2,9770.79×
Maine2,8580.67×
Montana2,0470.62×
Alaska1,8910.75×
South Dakota1,7540.64×
North Dakota1,5980.66×
Wyoming1,1100.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 1800 Tequila audience
BrandAffinityCategory
Mission: Impossible (film series)31.6×Movies & TV
Romania43.17×Travel & Leisure
Patrón Tequila35.09×Food & Beverages
Don Julio21.38×Food & Beverages
El Jimador Tequila54.69×Food & Beverages
Scary Movie (film series)9.68×Movies & TV
Jose Cuervo23.67×Food & Beverages
DeLeón Tequila34.38×Food & Beverages
Sauza Tequila31.28×Food & Beverages
Food1.65×Food & Beverages
Tequila4.38×Food & Beverages
Maestro Dobel Tequila32.78×Food & Beverages
vijay tv59.49×Movies & TV
Cuisine1.91×Food & Beverages
Bates Motel (TV series)16.19×Movies & TV
Tequila, Jalisco10.29×Travel & Leisure
Mezcal10.44×Food & Beverages
Cliff Burton20.55×Music & Radio
Alcohol2.37×Food & Beverages
FIFA World Cup1.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 1800 Tequila audience
TraitClusterScore
Early Adopter MentalityPOWER2.33
Luxury OrientationPREMIUM2.31
LGBTQ+ IdentityOPEN2.26
IndulgenceJOY1.78
Convenience OrientationPREMIUM1.65
DIY MentalityTHRILL1.59

Worldwide distribution

Worldwide audience distribution share by country for 1800 Tequila
CountryShare
United States60.9%
Mexico14.7%
Canada3.6%

See 1800 Tequila audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does 1800 Tequila have in United States?

1800 Tequila has an estimated audience of 1,186,413 people in United States, concentrated in Texas and California.

What is the gender split and age of 1800 Tequila fans?

40.5% of 1800 Tequila fans are female, 59.5% are male, with an average age of 39.1 years.

Which brands do 1800 Tequila fans like most?

1800 Tequila fans show strongest brand affinity for Mission: Impossible (film series) (31.6×), Romania (43.17×), and Patrón Tequila (35.09×) over the country average.

Where do 1800 Tequila fans live in United States?

1800 Tequila fans in United States are most concentrated in Texas (reach 199,626), California (reach 174,321), and Florida (reach 97,052). These three regions account for the largest share of the active audience.

What other brands do 1800 Tequila fans also like?

Beyond 1800 Tequila itself, the audience over-indexes on Romania (43.17×), Patrón Tequila (35.09×), Don Julio (21.38×), and El Jimador Tequila (54.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 1800 Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.