Rascasse Audience Intelligence

El Jimador Tequila Target Market in United States

A data profile of the people who buy, follow and care about El Jimador Tequila in United States — modelled from more than twelve digital signal sources. El Jimador Tequila has an estimated audience of 473,606 people in United States.

#50among Spirits in United States#3884among Brand in United States#2018in Food & Beverages

The average El Jimador Tequila fan in United States is 35.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Whataburger, Wingstop, Sia, with strongest over-indexing on Whataburger (23.04× the country average).

Demographically, the El Jimador Tequila audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical El Jimador Tequila fan in United States is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the El Jimador Tequila profile in United States.

Audience size
474K
in United States
Gender
59.5%♀
40.5% male
Age
35.2
average years
Country rank
#37837
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of El Jimador Tequila

59.5% are female, 40.5% are male, average age 35.2.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for El Jimador Tequila audience in United States
MetricValue
Female59.5%
Male40.5%
Average age35.2
Estimated audience size473,606
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the El Jimador Tequila audience in United States
Age bracketShare%
16-1916%
20-2934%
30-3927%
40-4916%
50+6%
Fig. 04

Worldwide distribution

69.6%

of the worldwide El Jimador Tequila audience comes from United States.

Worldwide audience distribution share by country for El Jimador Tequila
CountryShare
United States69.6%
Mexico13.5%
Colombia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the El Jimador Tequila audience in United States is strongest.

Fig. 05

Top regions by affinity

El Jimador Tequila customers by region in United States
#RegionReachAffinity×
01Texas~100K2.47×
02Georgia~30K2.14×
03South Carolina~10K1.80×
04Arkansas~7K1.70×
05Tennessee~20K1.68×
06Kentucky~9K1.48×
07Nevada~7K1.43×
08North Carolina~20K1.39×
09Louisiana~8K1.39×
10Indiana~10K1.25×
11Nebraska~3K1.24×
12Oklahoma~6K1.20×
13New Hampshire~2K1.17×
14Kansas~4K1.15×
15Alabama~7K1.13×
16New Mexico~3K1.10×
17California~60K1.07×
18Washington~10K1.01×
19Idaho~2K1.01×
20Maryland~8K0.97×
21Arizona~9K0.96×
22Colorado~7K0.96×
23Oregon~5K0.96×
24Washington, District of Columbia~1K0.96×
25Mississippi~4K0.95×
26Illinois~10K0.94×
27Maine~2K0.94×
28Alaska<1K0.94×
29North Dakota<1K0.91×
30Vermont<1K0.90×
31Montana~1K0.89×
32Delaware~1K0.89×
33South Dakota<1K0.89×
34Virginia~10K0.88×
35Florida~30K0.87×
36Rhode Island~1K0.85×
37Utah~4K0.84×
38West Virginia~2K0.84×
39Hawaii~2K0.83×
40Michigan~10K0.82×
41Iowa~3K0.82×
42Missouri~6K0.81×
43Ohio~10K0.78×
44Wisconsin~5K0.76×
45Minnesota~5K0.76×
46Connecticut~4K0.76×
47New Jersey~9K0.72×
48Massachusetts~6K0.66×
49Pennsylvania~10K0.60×
50New York~10K0.57×
Fig. 06

Affinity by region

Affinity by region — El Jimador Tequila, United States
0.57×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the El Jimador Tequila audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for El Jimador Tequila audience
#·InterestCategoryAffinity×
011800 TequilaFood & Beverages54.69×
02SiaMusic & Radio46.63×
03Don JulioFood & Beverages38.87×
04Personal CreationsKids & Family36.58×
05Guillermo del ToroMovies & TV35.36×
06Matt BomerMovies & TV26.77×
07WhataburgerFood & Beverages23.04×
08Rosie O'DonnellMovies & TV20.00×
09Neil Patrick HarrisMovies & TV18.55×
10Jim ParsonsMovies & TV18.51×
11University of CaliforniaBusiness & Career17.54×
12WingstopFood & Beverages11.44×
13DreamHealth8.44×
14TequilaFood & Beverages6.93×
15Buffalo Wild WingsFood & Beverages5.90×
16Las VegasTravel & Leisure4.94×
17ULTA BeautyBeauty & Wellness4.16×
18Pizza HutFood & Beverages3.66×
19Domino's PizzaFood & Beverages3.58×
20SubwayFood & Beverages3.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the El Jimador Tequila audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by El Jimador Tequila audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.67×
Convenience OrientationPREMIUM2.22×
Family OrientationCONSERVATISM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by El Jimador Tequila audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Early Adopter MentalityPOWER0.72×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is El Jimador Tequila's target market in United States?

El Jimador Tequila's target market in United States covers an estimated 473,606 people, concentrated in Texas and California.

02

What is the gender split and age of El Jimador Tequila customers?

59.5% of the El Jimador Tequila audience are female, 40.5% are male, with an average age of 35.2 years.

03

Which brands do El Jimador Tequila fans like most?

El Jimador Tequila fans show strongest brand affinity for Whataburger (23.04×), Wingstop (11.44×), and Sia (46.63×) over the country average.

04

Where do El Jimador Tequila fans live in United States?

El Jimador Tequila fans in United States are most concentrated in Texas (reach ~100K), California (reach ~60K), and Georgia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do El Jimador Tequila fans also like?

Beyond El Jimador Tequila itself, the audience over-indexes on Wingstop (11.44×), Sia (46.63×), Don Julio (38.87×), and Guillermo del Toro (35.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See El Jimador Tequila audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for El Jimador Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →