Rascasse Audience Intelligence

El Jimador Tequila Target Market in United Kingdom

A data profile of the people who buy, follow and care about El Jimador Tequila in United Kingdom — modelled from more than twelve digital signal sources. El Jimador Tequila has an estimated audience of 33,370 people in United Kingdom.

The average El Jimador Tequila fan in United Kingdom is 33.5 years old, more female, and lives primarily in England.

The audience is concentrated in England, Scotland, Wales.

Top brand affinities include Harrods, Oliver Bonas, French Bulldog, with strongest over-indexing on Harrods (1.63× the country average).

Demographically, the El Jimador Tequila audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Extroversion, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.

The typical El Jimador Tequila fan in United Kingdom is more female, around 33.5 years old, with strong Extroversion tendencies and a notable affinity for Harrods.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the El Jimador Tequila profile in United Kingdom.

Audience size
33K
in United Kingdom
Gender
87.9%
12.1% male
Age
33.5
average years
Country rank
#53021
Brand in United Kingdom
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of El Jimador Tequila

87.9% are female, 12.1% are male, average age 33.5.

Fig. 02

Gender split

87.9%
Female
12.1%
Male
Demographic split for El Jimador Tequila audience in United Kingdom
MetricValue
Female87.9%
Male12.1%
Average age33.5
Estimated audience size33,370
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the El Jimador Tequila audience in United Kingdom
Age bracketShare%
16-1935%
20-2925%
30-3914%
40-4914%
50+13%
Fig. 04

Worldwide distribution

4.9%

of the worldwide El Jimador Tequila audience comes from United Kingdom.

Worldwide audience distribution share by country for El Jimador Tequila
CountryShare
United States69.6%
Mexico13.5%
Colombia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the El Jimador Tequila audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

El Jimador Tequila customers by region in United Kingdom
#RegionReachAffinity×
01Scotland~4K1.23×
02Northern Ireland~1K0.99×
03Wales~2K0.95×
04England~20K0.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the El Jimador Tequila audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for El Jimador Tequila audience
#·InterestCategoryAffinity×
01Finlandia (vodka)Food & Beverages19.05×
02Cloth diaperKids & Family3.20×
03Oliver BonasFashion & Accessoires2.86×
04One PieceMovies & TV2.18×
05French BulldogPets & Animals2.03×
06Sunless tanningBeauty & Wellness1.97×
07George at AsdaShopping1.97×
08Diabetes mellitus awarenessHealth1.89×
09Sports nutritionFood & Beverages1.89×
10Drinking establishmentFood & Beverages1.84×
11Tax refundBusiness & Career1.79×
12LipstickBeauty & Wellness1.74×
13Golden RetrieverPets & Animals1.69×
14Sparkling wineFood & Beverages1.68×
15EthanolHealth1.66×
16Pets at HomePets & Animals1.65×
17HarrodsShopping1.63×
18Sofa bedHome & Garden1.55×
19Folic acidHealth1.53×
20Makeup brushBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the El Jimador Tequila audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by El Jimador Tequila audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.01×
Need for SecurityCONSERVATISM0.98×
Pet OwnershipJOY0.95×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by El Jimador Tequila audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Family OrientationCONSERVATISM0.94×
Pet OwnershipJOY0.95×
1.00× baseline
Section 06

Frequently asked questions

01

Who is El Jimador Tequila's target market in United Kingdom?

El Jimador Tequila's target market in United Kingdom covers an estimated 33,370 people, concentrated in England and Scotland.

02

What is the gender split and age of El Jimador Tequila customers?

87.9% of the El Jimador Tequila audience are female, 12.1% are male, with an average age of 33.5 years.

03

Which brands do El Jimador Tequila fans like most?

El Jimador Tequila fans show strongest brand affinity for Harrods (1.63×), Oliver Bonas (2.86×), and French Bulldog (2.03×) over the country average.

04

Where do El Jimador Tequila fans live in United Kingdom?

El Jimador Tequila fans in United Kingdom are most concentrated in England (reach ~20K), Scotland (reach ~4K), and Wales (reach ~2K). These three regions account for the largest share of the active audience.

05

What other brands do El Jimador Tequila fans also like?

Beyond El Jimador Tequila itself, the audience over-indexes on Oliver Bonas (2.86×), French Bulldog (2.03×), Finlandia (vodka) (19.05×), and Golden Retriever (1.69×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for El Jimador Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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