A data profile of the people who buy, follow and care about Sofa bed in United Kingdom — modelled from more than twelve digital signal sources. Sofa bed has an estimated audience of 3,273,997 people in United Kingdom.
The average Sofa bed fan in United Kingdom is 46.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include American Student Dental Association, Dunelm, Decoration, with strongest over-indexing on American Student Dental Association (1.72× the country average).
Demographically, the Sofa bed audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Design Affinity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sofa bed fan in United Kingdom is more female, around 46.7 years old, with strong Design Affinity tendencies and a notable affinity for American Student Dental Association.
The key figures that characterise the Sofa bed profile in United Kingdom.
75.7% are female, 24.3% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 46.7 |
| Estimated audience size | 3,273,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Sofa bed audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 11.8% |
| United States | 8.3% |
| United Kingdom | 4.9% |
Where the Sofa bed audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.36× | |
| 02 | Yorkshire and the Humber | ~300K | 1.29× | |
| 03 | East of England | ~400K | 1.18× | |
| 04 | Scotland | ~300K | 1.11× | |
| 05 | England | ~2.5M | 1.06× | |
| 06 | North East | ~100K | 1.03× | |
| 07 | Wales | ~200K | 1.02× | |
| 08 | South East | ~400K | 0.99× | |
| 09 | East Midlands | ~200K | 0.86× | |
| 10 | South West | ~200K | 0.83× | |
| 11 | Northern Ireland | ~80K | 0.81× | |
| 12 | North West | ~200K | 0.47× |
The strongest cross-interests of the Sofa bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Decoration | Home & Garden | 3.80× | ||
| 02 | Vegetable Gardening | Food & Beverages | 3.62× | ||
| 03 | Handmade Crafts | Kids & Family | 3.43× | ||
| 04 | Shelf (storage) | Home & Garden | 2.96× | ||
| 05 | Handmade | Home & Garden | 2.94× | ||
| 06 | Coop | Food & Beverages | 2.92× | ||
| 07 | Home decorating ideas | Home & Garden | 2.20× | ||
| 08 | Home Design | Home & Garden | 2.17× | ||
| 09 | Patio | Home & Garden | 2.02× | ||
| 10 | Home Interior Design | Home & Garden | 2.00× | ||
| 11 | Mattress | Home & Garden | 1.99× | ||
| 12 | Dunelm | Home & Garden | 1.97× | ||
| 13 | Garden furniture | Home & Garden | 1.82× | ||
| 14 | Bedroom | Home & Garden | 1.80× | ||
| 15 | American Student Dental Association | Business & Career | 1.72× | ||
| 16 | Matalan | Shopping | 1.60× | ||
| 17 | New Look | Fashion & Accessoires | 1.60× | ||
| 18 | Very (online retailer) | Website / Newspaper / Magazine | 1.55× | ||
| 19 | Superdrug | Shopping | 1.51× | ||
| 20 | Lidl | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.54× | |
| Individualism | JOY | 1.30× | |
| Quality Awareness | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Risk Appetite | THRILL | 0.84× |
Sofa bed has an estimated audience of 3,273,997 people in United Kingdom, concentrated in England and South East.
75.7% of Sofa bed fans are female, 24.3% are male, with an average age of 46.7 years.
Sofa bed fans show strongest brand affinity for American Student Dental Association (1.72×), Dunelm (1.97×), and Decoration (3.8×) over the country average.
Sofa bed fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sofa bed itself, the audience over-indexes on Dunelm (1.97×), Decoration (3.8×), Very (online retailer) (1.55×), and Matalan (1.6×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sofa bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.