Sofa bed Audience in Germany
Sofa bed has an estimated audience of 2,068,751 people in Germany. 69.6% are female, 30.4% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Yahoo!奇摩名人娛樂, TK Maxx, Bedroom furniture, Design, Bonsai.
The average Sofa bed fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Yahoo!奇摩名人娛樂, TK Maxx, Bedroom furniture, with strongest over-indexing on Yahoo!奇摩名人娛樂 (5.42× the country average). Demographically, the Sofa bed audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sofa bed fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 42.0 |
| Estimated audience size | 2,068,751 |
Audience persona
The typical Sofa bed fan in Germany is more female, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Yahoo!奇摩名人娛樂.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 414,080 | 0.91× |
| Bayern | 406,184 | 1.22× |
| Berlin | 310,819 | 3.36× |
| Baden-Württemberg | 300,234 | 1.06× |
| Hessen | 238,636 | 1.51× |
| Niedersachsen | 127,292 | 0.63× |
| Sachsen | 74,977 | 0.74× |
| Hamburg | 65,981 | 1.41× |
| Brandenburg | 55,650 | 0.87× |
| Rheinland-Pfalz | 52,137 | 0.5× |
| Schleswig-Holstein | 48,931 | 0.66× |
| Sachsen-Anhalt | 32,958 | 0.61× |
| Thüringen | 32,928 | 0.62× |
| Bremen | 16,799 | 0.95× |
| Mecklenburg-Vorpommern | 15,211 | 0.39× |
| Saarland | 13,695 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yahoo!奇摩名人娛樂 | 5.42× | Internet & Social Media |
| TK Maxx | 4.24× | Shopping |
| Bedroom furniture | 4.97× | Home & Garden |
| Design | 1.69× | Home & Garden |
| Bonsai | 5.29× | Home & Garden |
| IKEA | 1.95× | Home & Garden |
| Architecture & Design | 2.92× | Business & Career |
| Staples (Canada) | 19.36× | Business & Career |
| Living room | 2.55× | Home & Garden |
| Decoration | 3.18× | Home & Garden |
| Obi (store) | 1.7× | Shopping |
| Bedroom | 2.62× | Home & Garden |
| ImmoScout24 | 1.91× | Home & Garden |
| Rossmann | 1.85× | Shopping |
| Interior design | 2.17× | Business & Career |
| Netto Marken-Discount | 1.57× | Shopping |
| Galatasaray S.K. | 1.8× | Sports |
| PUDELEK | 6.47× | News |
| Dining room | 2.73× | Home & Garden |
| Wallpaper | 3.48× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.18 |
| DIY Mentality | THRILL | 2 |
| Sustainability | BALANCE | 1.83 |
| Creativity | OPEN | 1.57 |
| Luxury Orientation | PREMIUM | 1.56 |
| Family Orientation | CONSERVATISM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.8% |
| United States | 8.3% |
| United Kingdom | 4.9% |
See Sofa bed audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sofa bed have in Germany?
Sofa bed has an estimated audience of 2,068,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sofa bed fans?
69.6% of Sofa bed fans are female, 30.4% are male, with an average age of 42.0 years.
Which brands do Sofa bed fans like most?
Sofa bed fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (5.42×), TK Maxx (4.24×), and Bedroom furniture (4.97×) over the country average.
Where do Sofa bed fans live in Germany?
Sofa bed fans in Germany are most concentrated in Nordrhein-Westfalen (reach 414,080), Bayern (reach 406,184), and Berlin (reach 310,819). These three regions account for the largest share of the active audience.
What other brands do Sofa bed fans also like?
Beyond Sofa bed itself, the audience over-indexes on TK Maxx (4.24×), Bedroom furniture (4.97×), Design (1.69×), and Bonsai (5.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sofa bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.