Rascasse Audience Intelligence

Sofa bed Audience in Germany

A data profile of the people who buy, follow and care about Sofa bed in Germany — modelled from more than twelve digital signal sources. Sofa bed has an estimated audience of 2,068,751 people in Germany.

#1885among Topic in Germany#252in Home & Garden

The average Sofa bed fan in Germany is 42.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include TK Maxx, Bedroom furniture, Design, with strongest over-indexing on TK Maxx (4.24× the country average).

Demographically, the Sofa bed audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sofa bed fan in Germany is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for TK Maxx.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sofa bed profile in Germany.

Audience size
2.1M
in Germany
Gender
69.6%♀
30.4% male
Age
42.0
average years
Country rank
#3249
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sofa bed fans

69.6% are female, 30.4% are male, average age 42.0.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Sofa bed audience in Germany
MetricValue
Female69.6%
Male30.4%
Average age42.0
Estimated audience size2,068,751
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Sofa bed audience in Germany
Age bracketShare%
16-1910%
20-2919%
30-3924%
40-4926%
50+21%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Sofa bed audience comes from Germany.

Worldwide audience distribution share by country for Sofa bed
CountryShare
Japan11.8%
United States8.3%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sofa bed audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sofa bed fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K3.11×
02Hessen~200K1.48×
03Hamburg~60K1.34×
04Bayern~400K1.19×
05Baden-Württemberg~300K1.08×
06Bremen~20K1.01×
07Brandenburg~60K0.91×
08Nordrhein-Westfalen~400K0.87×
09Saarland~20K0.81×
10Thüringen~40K0.79×
11Sachsen-Anhalt~40K0.77×
12Sachsen~80K0.76×
13Schleswig-Holstein~60K0.76×
14Rheinland-Pfalz~80K0.74×
15Mecklenburg-Vorpommern~30K0.72×
16Niedersachsen~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Sofa bed, Germany
0.68×1.00×3.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sofa bed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sofa bed audience
#·InterestCategoryAffinity×
01Staples (Canada)Business & Career19.36×
02PUDELEKNews6.47×
03BonsaiHome & Garden5.29×
04Bedroom furnitureHome & Garden4.97×
05TK MaxxShopping4.24×
06WallpaperHome & Garden3.48×
07DecorationHome & Garden3.18×
08Architecture & DesignBusiness & Career2.92×
09Dining roomHome & Garden2.73×
10BedroomHome & Garden2.62×
11Living roomHome & Garden2.55×
12Interior designBusiness & Career2.17×
13JYSKHome & Garden2.03×
14IKEAHome & Garden1.95×
15ImmoScout24Home & Garden1.91×
16RossmannShopping1.85×
17Galatasaray S.K.Sports1.80×
18Obi (store)Shopping1.70×
19DesignHome & Garden1.69×
20Netto Marken-DiscountShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sofa bed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sofa bed audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.84×
Design AffinityPREMIUM1.84×
CreativityOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sofa bed audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.89×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sofa bed have in Germany?

Sofa bed has an estimated audience of 2,068,751 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Sofa bed fans?

69.6% of Sofa bed fans are female, 30.4% are male, with an average age of 42.0 years.

03

Which brands do Sofa bed fans like most?

Sofa bed fans show strongest brand affinity for TK Maxx (4.24×), Bedroom furniture (4.97×), and Design (1.69×) over the country average.

04

Where do Sofa bed fans live in Germany?

Sofa bed fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sofa bed fans also like?

Beyond Sofa bed itself, the audience over-indexes on Bedroom furniture (4.97×), Design (1.69×), Bonsai (5.29×), and IKEA (1.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Sofa bed audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sofa bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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