Rascasse Audience Intelligence

Interior design Audience in Germany

A data profile of the people who buy, follow and care about Interior design in Germany — modelled from more than twelve digital signal sources. Interior design has an estimated audience of 9,614,679 people in Germany.

#19among Field of study in Germany#214among Topic in Germany#40in Business & Career

The average Interior design fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home Design, Home repair, Stranger Things, with strongest over-indexing on Home Design (2.7× the country average).

Demographically, the Interior design audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Interior design fan in Germany is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Home Design.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Interior design profile in Germany.

Audience size
9.6M
in Germany
Gender
60.4%♀
39.6% male
Age
40.4
average years
Country rank
#353
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Interior design fans

60.4% are female, 39.6% are male, average age 40.4.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Interior design audience in Germany
MetricValue
Female60.4%
Male39.6%
Average age40.4
Estimated audience size9,614,679
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Interior design audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3923%
40-4923%
50+20%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Interior design audience comes from Germany.

Worldwide audience distribution share by country for Interior design
CountryShare
United States18.4%
United Kingdom4.8%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Interior design audience in Germany is strongest.

Fig. 05

Top regions by affinity

Interior design fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~300K1.24×
02Nordrhein-Westfalen~2.5M1.22×
03Berlin~500K1.16×
04Niedersachsen~1M1.14×
05Hessen~800K1.14×
06Bayern~1.5M1.13×
07Rheinland-Pfalz~500K1.13×
08Baden-Württemberg~1.5M1.09×
09Bremen~90K1.05×
10Schleswig-Holstein~300K1.01×
11Saarland~100K0.94×
12Brandenburg~300K0.91×
13Thüringen~200K0.80×
14Sachsen~400K0.78×
15Mecklenburg-Vorpommern~100K0.73×
16Sachsen-Anhalt~200K0.66×
Fig. 06

Affinity by region

Affinity by region — Interior design, Germany
0.66×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Interior design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Interior design audience
#·InterestCategoryAffinity×
01PridePolitics & Society3.63×
02XXXLutzHome & Garden3.19×
03Home Decoration & DesignHome & Garden2.94×
04Home Interior DesignHome & Garden2.81×
05DecorationHome & Garden2.79×
06Home DesignHome & Garden2.70×
07Home InteriorsHome & Garden2.67×
08Home décor productsHome & Garden2.63×
09Fashion showFashion & Accessoires2.61×
10Home repairHome & Garden2.58×
11Stranger ThingsMovies & TV2.47×
12Wildlife photographyTechnology & Electronics2.38×
13RenovationHome & Garden2.34×
14Architecture & DesignBusiness & Career2.23×
15Living roomHome & Garden2.00×
16Modern architectureArts & Culture1.85×
17Decorative artsArts & Culture1.77×
18BedroomHome & Garden1.77×
19ChairHome & Garden1.75×
20Home constructionHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Interior design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Interior design audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.65×
DIY MentalityTHRILL1.52×
TravellingTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Interior design audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
SpiritualityBALANCE0.77×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Interior design have in Germany?

Interior design has an estimated audience of 9,614,679 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Interior design fans?

60.4% of Interior design fans are female, 39.6% are male, with an average age of 40.4 years.

03

Which brands do Interior design fans like most?

Interior design fans show strongest brand affinity for Home Design (2.7×), Home repair (2.58×), and Stranger Things (2.47×) over the country average.

04

Where do Interior design fans live in Germany?

Interior design fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Interior design fans also like?

Beyond Interior design itself, the audience over-indexes on Home repair (2.58×), Stranger Things (2.47×), Home Interior Design (2.81×), and Renovation (2.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Interior design audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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