Interior design Audience in France
Interior design has an estimated audience of 8,660,862 people in France. 60.3% are female, 39.7% are male, average age 44.2. Top regions: Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities: Home improvement, Maisons du Monde, Chair, Promod, Decorative arts.
The average Interior design fan in France is 44.2 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities include Home improvement, Maisons du Monde, Chair, with strongest over-indexing on Home improvement (1.55× the country average). Demographically, the Interior design audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Interior design fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 44.2 |
| Estimated audience size | 8,660,862 |
Audience persona
The typical Interior design fan in France is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Home improvement.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,997,472 | 1.93× |
| Provence-Alpes-Côte d'Azur | 1,106,591 | 1.72× |
| Auvergne-Rhône-Alpes | 1,056,380 | 1.04× |
| Grand Est | 782,597 | 1.12× |
| Occitanie | 733,366 | 0.98× |
| Nouvelle-Aquitaine | 674,057 | 0.88× |
| Hauts-de-France | 608,610 | 0.8× |
| Pays de la Loire | 343,425 | 0.71× |
| Normandy | 331,719 | 0.79× |
| Brittany | 307,516 | 0.73× |
| Centre-Val de Loire | 281,867 | 0.86× |
| Bourgogne-Franche-Comté | 248,584 | 0.71× |
| Corsica | 31,223 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home improvement | 1.55× | Home & Garden |
| Maisons du Monde | 2.09× | Home & Garden |
| Chair | 1.97× | Home & Garden |
| Promod | 1.79× | Fashion & Accessoires |
| Decorative arts | 1.59× | Arts & Culture |
| Decoration | 1.66× | Home & Garden |
| Mr. Bricolage | 1.82× | Shopping |
| Children's clothing | 1.53× | Fashion & Accessoires |
| Home décor products | 2.02× | Home & Garden |
| Alinea | 1.58× | Home & Garden |
| Home Interior Design | 1.65× | Home & Garden |
| Petit Bateau | 1.71× | Fashion & Accessoires |
| Marriage proposal | 2.36× | Kids & Family |
| Comptoir des Cotonniers | 1.68× | Fashion & Accessoires |
| Modern architecture | 1.62× | Arts & Culture |
| Zara Home | 1.96× | Home & Garden |
| British Shorthair | 2.04× | Pets & Animals |
| Summer vacation | 1.65× | Travel & Leisure |
| Home Decoration & Design | 1.93× | Home & Garden |
| Isabel Marant | 1.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.97 |
| Mindfulness | BALANCE | 2.02 |
| Community Orientation | OPEN | 1.68 |
| Design Affinity | PREMIUM | 1.67 |
| Indulgence | JOY | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| United Kingdom | 4.8% |
| Japan | 4.4% |
See Interior design audiences in other countries
More Field of study audiences in France
- Music (29,220,695)
- Politics and social issues (21,378,854)
- Psychology (13,481,171)
- Architecture (13,278,718)
- Advertising (13,226,715)
Frequently asked questions
How many fans does Interior design have in France?
Interior design has an estimated audience of 8,660,862 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
What is the gender split and age of Interior design fans?
60.3% of Interior design fans are female, 39.7% are male, with an average age of 44.2 years.
Which brands do Interior design fans like most?
Interior design fans show strongest brand affinity for Home improvement (1.55×), Maisons du Monde (2.09×), and Chair (1.97×) over the country average.
Where do Interior design fans live in France?
Interior design fans in France are most concentrated in Île-de-France (reach 2,997,472), Provence-Alpes-Côte d'Azur (reach 1,106,591), and Auvergne-Rhône-Alpes (reach 1,056,380). These three regions account for the largest share of the active audience.
What other brands do Interior design fans also like?
Beyond Interior design itself, the audience over-indexes on Maisons du Monde (2.09×), Chair (1.97×), Promod (1.79×), and Decorative arts (1.59×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.