Rascasse Audience Intelligence

Comptoir des Cotonniers Target Market in France

A data profile of the people who buy, follow and care about Comptoir des Cotonniers in France — modelled from more than twelve digital signal sources. Comptoir des Cotonniers has an estimated audience of 3,574,109 people in France.

#2among Streetwear in France#155among Brand in France#72in Fashion & Accessoires

The average Comptoir des Cotonniers fan in France is 38.3 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.

Top brand affinities include Vanessa Bruno, Isabel Marant, Sessùn, with strongest over-indexing on Vanessa Bruno (11.64× the country average).

Demographically, the Comptoir des Cotonniers audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Comptoir des Cotonniers fan in France is more female, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Vanessa Bruno.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Comptoir des Cotonniers profile in France.

Audience size
3.6M
in France
Gender
69.0%♀
31.0% male
Age
38.3
average years
Country rank
#1140
Brand in France
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Comptoir des Cotonniers

69.0% are female, 31.0% are male, average age 38.3.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Comptoir des Cotonniers audience in France
MetricValue
Female69.0%
Male31.0%
Average age38.3
Estimated audience size3,574,109
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Comptoir des Cotonniers audience in France
Age bracketShare%
16-1920%
20-2924%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

98.1%

of the worldwide Comptoir des Cotonniers audience comes from France.

Worldwide audience distribution share by country for Comptoir des Cotonniers
CountryShare
France98.1%
China0.4%
United States0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Comptoir des Cotonniers audience in France is strongest.

Fig. 05

Top regions by affinity

Comptoir des Cotonniers customers by region in France
#RegionReachAffinity×
01Île-de-France~1M1.65×
02Pays de la Loire~200K1.23×
03Nouvelle-Aquitaine~400K1.22×
04Occitanie~400K1.13×
05Brittany~200K1.08×
06Auvergne-Rhône-Alpes~500K1.07×
07Provence-Alpes-Côte d'Azur~300K0.98×
08Centre-Val de Loire~100K0.95×
09Bourgogne-Franche-Comté~100K0.89×
10Normandy~100K0.85×
11Grand Est~200K0.83×
12Hauts-de-France~200K0.63×
13Corsica~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Comptoir des Cotonniers, France
0.61×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comptoir des Cotonniers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comptoir des Cotonniers audience
#·InterestCategoryAffinity×
01Tara JarmonFashion & Accessoires15.66×
02BarbourFashion & Accessoires14.67×
03CarollFashion & Accessoires13.49×
04SessùnFashion & Accessoires12.88×
05SmallableBeauty & Wellness11.77×
06Vanessa BrunoFashion & Accessoires11.64×
07OyshoFashion & Accessoires10.89×
08One-piece swimsuitFashion & Accessoires10.82×
09Isabel MarantFashion & Accessoires9.75×
10Gerard DarelFashion & Accessoires9.25×
11IntimissimiFashion & Accessoires8.67×
12Princesse tam.tamFashion & Accessoires8.59×
13COSShopping8.30×
14CalzedoniaFashion & Accessoires8.27×
15NightwearFashion & Accessoires8.17×
16Claudie PierlotFashion & Accessoires6.76×
17StradivariusShopping6.30×
18UniqloShopping4.97×
19FranceTravel & Leisure2.32×
20EntertainmentMovies & TV2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comptoir des Cotonniers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Comptoir des Cotonniers audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.92×
Luxury OrientationPREMIUM2.58×
SustainabilityBALANCE2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Comptoir des Cotonniers audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.59×
PatriotismCONSERVATISM0.64×
SpiritualityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Comptoir des Cotonniers's target market in France?

Comptoir des Cotonniers's target market in France covers an estimated 3,574,109 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Comptoir des Cotonniers customers?

69.0% of the Comptoir des Cotonniers audience are female, 31.0% are male, with an average age of 38.3 years.

03

Which brands do Comptoir des Cotonniers fans like most?

Comptoir des Cotonniers fans show strongest brand affinity for Vanessa Bruno (11.64×), Isabel Marant (9.75×), and Sessùn (12.88×) over the country average.

04

Where do Comptoir des Cotonniers fans live in France?

Comptoir des Cotonniers fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Comptoir des Cotonniers fans also like?

Beyond Comptoir des Cotonniers itself, the audience over-indexes on Isabel Marant (9.75×), Sessùn (12.88×), Caroll (13.49×), and COS (8.3×) compared to the France average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Comptoir des Cotonniers audiences in other countries

How to read this data

Audience size is the estimated number of people in France who actively search for Comptoir des Cotonniers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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