A data profile of the people who buy, follow and care about Interior design in India — modelled from more than twelve digital signal sources. Interior design has an estimated audience of 11,083,630 people in India.
The average Interior design fan in India is 34.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Design, Do it yourself (DIY), Furniture, with strongest over-indexing on Design (1.77× the country average).
Demographically, the Interior design audience skews more male with an average age of 34.5, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Interior design fan in India is more male, around 34.5 years old, with strong DIY Mentality tendencies and a notable affinity for Design.
The key figures that characterise the Interior design profile in India.
30.0% are female, 70.0% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 34.5 |
| Estimated audience size | 11,083,630 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Interior design audience comes from India.
| Country | Share |
|---|---|
| United States | 18.4% |
| United Kingdom | 4.8% |
| Japan | 4.4% |
Where the Interior design audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~300K | 2.10× | |
| 02 | Telangana | ~300K | 1.71× | |
| 03 | Karnataka | ~400K | 1.59× | |
| 04 | Maharashtra | ~900K | 1.57× | |
| 05 | Gujarat | ~400K | 1.39× | |
| 06 | Andhra Pradesh | ~200K | 1.37× | |
| 07 | Tamil Nadu | ~400K | 1.33× | |
| 08 | West Bengal | ~400K | 1.14× | |
| 09 | Chhattisgarh | ~80K | 1.09× | |
| 10 | Mizoram | ~8K | 1.07× | |
| 11 | Madhya Pradesh | ~200K | 0.99× | |
| 12 | Haryana | ~100K | 0.99× | |
| 13 | Odisha | ~100K | 0.95× | |
| 14 | Goa | ~10K | 0.93× | |
| 15 | Uttar Pradesh | ~500K | 0.89× | |
| 16 | Assam | ~100K | 0.87× | |
| 17 | Punjab (region) | ~100K | 0.85× | |
| 18 | Uttarakhand | ~50K | 0.84× | |
| 19 | Tripura | ~10K | 0.84× | |
| 20 | Jharkhand | ~80K | 0.82× | |
| 21 | Nagaland | ~6K | 0.82× | |
| 22 | Rajasthan | ~200K | 0.81× | |
| 23 | Manipur | ~10K | 0.80× | |
| 24 | Sikkim | ~4K | 0.80× | |
| 25 | Arunachal Pradesh | ~5K | 0.77× | |
| 26 | Meghalaya | ~8K | 0.72× | |
| 27 | Himachal Pradesh | ~30K | 0.67× | |
| 28 | Bihar | ~100K | 0.61× | |
| 29 | Jammu and Kashmir | ~30K | 0.56× |
The strongest cross-interests of the Interior design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Morphy Richards | Technology & Electronics | 1.81× | ||
| 02 | Design | Home & Garden | 1.77× | ||
| 03 | Peachmode | Fashion & Accessoires | 1.76× | ||
| 04 | Monarch | Politics & Society | 1.74× | ||
| 05 | Football helmet | Sports | 1.68× | ||
| 06 | Pernod Ricard | Food & Beverages | 1.66× | ||
| 07 | Sensodyne | Beauty & Wellness | 1.60× | ||
| 08 | Mitsubishi Electric | Technology & Electronics | 1.59× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.58× | ||
| 10 | Commercial bank | Business & Career | 1.58× | ||
| 11 | Ball | Sports | 1.58× | ||
| 12 | Bank of India | Business & Career | 1.56× | ||
| 13 | Horlicks | Food & Beverages | 1.55× | ||
| 14 | Reserve Bank of India | Business & Career | 1.54× | ||
| 15 | Mehndi | Fashion & Accessoires | 1.53× | ||
| 16 | Soldering iron | Home & Garden | 1.52× | ||
| 17 | Reclaimed lumber | Home & Garden | 1.52× | ||
| 18 | Royal Stag | Food & Beverages | 1.52× | ||
| 19 | Health education | Business & Career | 1.51× | ||
| 20 | Furniture | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.23× | |
| Price Sensitivity | PREMIUM | 1.12× | |
| Community Orientation | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.71× | |
| Urban Lifestyle | OPEN | 0.72× | |
| Early Adopter Mentality | POWER | 0.74× |
Interior design has an estimated audience of 11,083,630 people in India, concentrated in Maharashtra and Uttar Pradesh.
30.0% of Interior design fans are female, 70.0% are male, with an average age of 34.5 years.
Interior design fans show strongest brand affinity for Design (1.77×), Do it yourself (DIY) (1.58×), and Furniture (1.5×) over the country average.
Interior design fans in India are most concentrated in Maharashtra (reach ~900K), Uttar Pradesh (reach ~500K), and Karnataka (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Interior design itself, the audience over-indexes on Do it yourself (DIY) (1.58×), Furniture (1.5×), Bank of India (1.56×), and Mehndi (1.53×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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