A data profile of the people who buy, follow and care about Interior design in Belgium — modelled from more than twelve digital signal sources. Interior design has an estimated audience of 2,073,368 people in Belgium.
The average Interior design fan in Belgium is 44.9 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Flemish Brabant, East Flanders.
Top brand affinities include Vestel, with strongest over-indexing on Vestel (1.58× the country average).
Demographically, the Interior design audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 11 regions tracked by Rascasse.
The typical Interior design fan in Belgium is more female, around 44.9 years old, with strong Travelling tendencies and a notable affinity for Vestel.
The key figures that characterise the Interior design profile in Belgium.
59.3% are female, 40.7% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 44.9 |
| Estimated audience size | 2,073,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Interior design audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.4% |
| United Kingdom | 4.8% |
| Japan | 4.4% |
Where the Interior design audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.71× | |
| 02 | Flemish Brabant | ~300K | 1.54× | |
| 03 | Antwerp | ~300K | 1.51× | |
| 04 | West Flanders | ~200K | 1.33× | |
| 05 | East Flanders | ~300K | 1.25× | |
| 06 | Limburg | ~100K | 1.10× | |
| 07 | Luxembourg | ~50K | 0.86× | |
| 08 | Walloon Brabant | ~50K | 0.86× | |
| 09 | Province of Namur | ~80K | 0.82× | |
| 10 | Liege | ~100K | 0.72× | |
| 11 | Hainaut | ~100K | 0.67× |
The strongest cross-interests of the Interior design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vestel | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.14× | |
| Early Adopter Mentality | POWER | 1.01× | |
| Patriotism | CONSERVATISM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Design Affinity | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Interior design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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