Mission: Impossible (film series) Audience in United States
Mission: Impossible (film series) has an estimated audience of 9,743,226 people in United States. 27.7% are female, 72.3% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Skyfall, Supernatural (U.S. TV series), Miles Teller, Tom Cruise, Oblivion (2013 film).
The average Mission: Impossible (film series) fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Skyfall, Supernatural (U.S. TV series), Miles Teller, with strongest over-indexing on Skyfall (205.99× the country average). Demographically, the Mission: Impossible (film series) audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Mission: Impossible (film series) fans
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 43.1 |
| Estimated audience size | 9,743,226 |
Audience persona
The typical Mission: Impossible (film series) fan in United States is more male, around 43.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Skyfall.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,225,626 | 1.14× |
| Texas | 903,373 | 1.08× |
| Florida | 650,069 | 0.99× |
| New York | 540,419 | 0.99× |
| Illinois | 357,379 | 1.1× |
| Georgia | 322,249 | 1.07× |
| Pennsylvania | 314,995 | 0.96× |
| Ohio | 308,391 | 1.03× |
| North Carolina | 300,125 | 1.02× |
| Arizona | 280,359 | 1.41× |
| Michigan | 256,332 | 1.01× |
| Virginia | 254,344 | 1.07× |
| New Jersey | 252,169 | 1.02× |
| Washington | 218,741 | 1.12× |
| Tennessee | 201,854 | 1.03× |
| Massachusetts | 190,172 | 0.99× |
| Indiana | 179,562 | 1.01× |
| Colorado | 172,726 | 1.12× |
| Maryland | 165,174 | 0.99× |
| Missouri | 161,006 | 1.03× |
| Minnesota | 156,064 | 1.12× |
| Alabama | 155,207 | 1.14× |
| Wisconsin | 152,448 | 1.04× |
| South Carolina | 142,599 | 0.97× |
| Oregon | 126,944 | 1.14× |
| Utah | 125,606 | 1.44× |
| Kentucky | 108,491 | 0.89× |
| Oklahoma | 107,322 | 0.99× |
| Louisiana | 99,485 | 0.79× |
| Connecticut | 95,847 | 0.98× |
| Nevada | 92,079 | 0.98× |
| Iowa | 78,406 | 0.98× |
| Kansas | 76,447 | 1× |
| Arkansas | 71,570 | 0.89× |
| Idaho | 60,904 | 1.25× |
| Mississippi | 59,168 | 0.74× |
| Nebraska | 46,446 | 0.95× |
| Hawaii | 40,743 | 0.97× |
| New Mexico | 40,540 | 0.83× |
| New Hampshire | 35,407 | 0.92× |
| West Virginia | 32,330 | 0.71× |
| Maine | 31,348 | 0.9× |
| Washington, District of Columbia | 27,714 | 0.95× |
| Montana | 26,228 | 0.97× |
| Alaska | 25,442 | 1.22× |
| Rhode Island | 24,694 | 0.8× |
| Delaware | 23,009 | 0.86× |
| South Dakota | 20,352 | 0.9× |
| North Dakota | 15,600 | 0.78× |
| Vermont | 14,457 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skyfall | 205.99× | Movies & TV |
| Supernatural (U.S. TV series) | 19.6× | Movies & TV |
| Miles Teller | 20.79× | Movies & TV |
| Tom Cruise | 11.5× | Movies & TV |
| Oblivion (2013 film) | 32.92× | Movies & TV |
| Disneyland Paris | 15.6× | Travel & Leisure |
| Fandango | 13.85× | Travel & Leisure |
| Death Proof | 37.56× | Movies & TV |
| Kia Sportage | 23.25× | Cars & Mobility |
| White House Down | 37.96× | Movies & TV |
| Robert Redford | 7.38× | Movies & TV |
| Jennifer Connelly | 13.1× | Movies & TV |
| Superman | 2.66× | Movies & TV |
| I, Robot (film) | 17.39× | Movies & TV |
| Sung Kang | 29.5× | Movies & TV |
| Mission: Impossible | 8.35× | Movies & TV |
| Ian McShane | 22.45× | Movies & TV |
| Scarface (1983 film) | 12.57× | Movies & TV |
| Jon Hamm | 8.11× | Movies & TV |
| True Detective | 5.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.63 |
| Tradition | CONSERVATISM | 1.39 |
| Luxury Orientation | PREMIUM | 1.28 |
| Risk Appetite | THRILL | 1.2 |
| Quality Awareness | PREMIUM | 1.2 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.7% |
| United Kingdom | 10.4% |
| India | 10.3% |
See Mission: Impossible (film series) audiences in other countries
- Mission: Impossible (film series) — Germany
- Mission: Impossible (film series) — United Kingdom
- Mission: Impossible (film series) — France
- Mission: Impossible (film series) — Italy
- Mission: Impossible (film series) — Spain
- Mission: Impossible (film series) — Brazil
- Mission: Impossible (film series) — Japan
- Mission: Impossible (film series) — South Korea
- Mission: Impossible (film series) — India
More Action audiences in United States
- Harry Potter (76,449,631)
- Godzilla (35,760,559)
- Frontier (14,633,218)
- Volcano (1997 film) (10,068,956)
- The Rock (film) (5,655,692)
Frequently asked questions
How many fans does Mission: Impossible (film series) have in United States?
Mission: Impossible (film series) has an estimated audience of 9,743,226 people in United States, concentrated in California and Texas.
What is the gender split and age of Mission: Impossible (film series) fans?
27.7% of Mission: Impossible (film series) fans are female, 72.3% are male, with an average age of 43.1 years.
Which brands do Mission: Impossible (film series) fans like most?
Mission: Impossible (film series) fans show strongest brand affinity for Skyfall (205.99×), Supernatural (U.S. TV series) (19.6×), and Miles Teller (20.79×) over the country average.
Where do Mission: Impossible (film series) fans live in United States?
Mission: Impossible (film series) fans in United States are most concentrated in California (reach 1,225,626), Texas (reach 903,373), and Florida (reach 650,069). These three regions account for the largest share of the active audience.
What other brands do Mission: Impossible (film series) fans also like?
Beyond Mission: Impossible (film series) itself, the audience over-indexes on Supernatural (U.S. TV series) (19.6×), Miles Teller (20.79×), Tom Cruise (11.5×), and Oblivion (2013 film) (32.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mission: Impossible (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.