Rascasse Audience Intelligence

Mission: Impossible (film series) Audience in United States

A data profile of the people who buy, follow and care about Mission: Impossible (film series) in United States — modelled from more than twelve digital signal sources. Mission: Impossible (film series) has an estimated audience of 4,164,118 people in United States.

#9among Action in United States#274among Movie / TV Show / Series in United States#849in Movies & TV

The average Mission: Impossible (film series) fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Skyfall, Miles Teller, Ed Harris, with strongest over-indexing on Skyfall (179.62× the country average).

Demographically, the Mission: Impossible (film series) audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mission: Impossible (film series) fan in United States is more male, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Skyfall.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mission: Impossible (film series) profile in United States.

Audience size
4.2M
in United States
Gender
27.7%♀
72.3% male
Age
43.1
average years
Country rank
#7782
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mission: Impossible (film series) viewers

27.7% are female, 72.3% are male, average age 43.1.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for Mission: Impossible (film series) audience in United States
MetricValue
Female27.7%
Male72.3%
Average age43.1
Estimated audience size4,164,118
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Mission: Impossible (film series) audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3920%
40-4923%
50+30%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Mission: Impossible (film series) audience comes from United States.

Worldwide audience distribution share by country for Mission: Impossible (film series)
CountryShare
United States22.0%
India8.2%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mission: Impossible (film series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mission: Impossible (film series) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.44×
02Arizona~300K1.27×
03Idaho~60K1.27×
04Alaska~30K1.24×
05Colorado~200K1.13×
06Washington~200K1.12×
07California~1M1.11×
08Minnesota~200K1.11×
09Oregon~100K1.09×
10Montana~30K1.07×
11Virginia~300K1.06×
12Alabama~100K1.06×
13Texas~900K1.05×
14Illinois~300K1.05×
15Georgia~300K1.04×
16Wisconsin~200K1.03×
17New Jersey~300K1.02×
18Tennessee~200K1.02×
19Hawaii~40K1.02×
20Maryland~200K1.01×
21Missouri~200K1.01×
22Florida~700K1.00×
23North Carolina~300K1.00×
24Michigan~300K1.00×
25Iowa~80K1.00×
26Kansas~80K0.99×
27Ohio~300K0.98×
28Oklahoma~100K0.98×
29Connecticut~100K0.98×
30Massachusetts~200K0.97×
31Indiana~200K0.97×
32South Carolina~100K0.97×
33Nevada~90K0.97×
34Pennsylvania~300K0.96×
35New Hampshire~40K0.96×
36Nebraska~50K0.95×
37South Dakota~20K0.95×
38New York~500K0.93×
39Maine~30K0.92×
40Washington, District of Columbia~30K0.92×
41North Dakota~20K0.92×
42Arkansas~70K0.91×
43Delaware~20K0.89×
44Vermont~20K0.89×
45Kentucky~100K0.88×
46New Mexico~40K0.87×
47Rhode Island~30K0.84×
48Louisiana~100K0.81×
49Mississippi~60K0.79×
50West Virginia~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Mission: Impossible (film series), United States
0.75×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mission: Impossible (film series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mission: Impossible (film series) audience
#·InterestCategoryAffinity×
01SkyfallMovies & TV179.62×
02White House DownMovies & TV77.90×
03Miles TellerMovies & TV41.22×
04Death ProofMovies & TV35.16×
051800 TequilaFood & Beverages31.60×
06Sung KangMovies & TV29.58×
07Planet of the ApesMovies & TV28.92×
08Oblivion (2013 film)Movies & TV28.63×
09InceptionMovies & TV21.61×
10Supernatural (U.S. TV series)Movies & TV20.89×
11Ed HarrisMovies & TV20.69×
12Mission: ImpossibleMovies & TV19.23×
13Apocalypse NowMovies & TV17.50×
14FandangoTravel & Leisure15.65×
15Jake GyllenhaalMovies & TV15.24×
16Disneyland ParisTravel & Leisure15.22×
17Tom CruiseMovies & TV13.57×
18Scarface (1983 film)Movies & TV12.86×
19Jennifer ConnellyMovies & TV11.51×
20Robert RedfordMovies & TV7.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mission: Impossible (film series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mission: Impossible (film series) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.72×
Quality AwarenessPREMIUM1.39×
TraditionCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mission: Impossible (film series) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
DIY MentalityTHRILL0.62×
Healthy LifestyleBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mission: Impossible (film series) have in United States?

Mission: Impossible (film series) has an estimated audience of 4,164,118 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mission: Impossible (film series) viewers?

27.7% of Mission: Impossible (film series) fans are female, 72.3% are male, with an average age of 43.1 years.

03

Which brands do Mission: Impossible (film series) fans like most?

Mission: Impossible (film series) fans show strongest brand affinity for Skyfall (179.62×), Miles Teller (41.22×), and Ed Harris (20.69×) over the country average.

04

Where do Mission: Impossible (film series) fans live in United States?

Mission: Impossible (film series) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Mission: Impossible (film series) fans also like?

Beyond Mission: Impossible (film series) itself, the audience over-indexes on Miles Teller (41.22×), Ed Harris (20.69×), White House Down (77.9×), and Supernatural (U.S. TV series) (20.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in United States

See Mission: Impossible (film series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mission: Impossible (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →