A data profile of the people who buy, follow and care about Romania in United States — modelled from more than twelve digital signal sources. Romania has an estimated audience of 2,684,205 people in United States.
The average Romania fan in United States is 42.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include 1800 Tequila, Google Drive, Lithuania, with strongest over-indexing on 1800 Tequila (43.17× the country average).
Demographically, the Romania audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Romania fan in United States is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for 1800 Tequila.
The key figures that characterise the Romania profile in United States.
57.8% are female, 42.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 42.2 |
| Estimated audience size | 2,684,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 28% |
Where the Romania audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~10K | 1.34× | |
| 02 | Washington | ~70K | 1.26× | |
| 03 | Utah | ~30K | 1.18× | |
| 04 | Maine | ~10K | 1.18× | |
| 05 | Virginia | ~80K | 1.17× | |
| 06 | Massachusetts | ~60K | 1.17× | |
| 07 | Alaska | ~7K | 1.17× | |
| 08 | Oregon | ~40K | 1.16× | |
| 09 | Montana | ~8K | 1.12× | |
| 10 | New York | ~200K | 1.11× | |
| 11 | New Hampshire | ~10K | 1.10× | |
| 12 | Vermont | ~5K | 1.10× | |
| 13 | California | ~300K | 1.09× | |
| 14 | Colorado | ~40K | 1.06× | |
| 15 | Illinois | ~90K | 1.05× | |
| 16 | Texas | ~200K | 1.04× | |
| 17 | Connecticut | ~30K | 1.04× | |
| 18 | Idaho | ~10K | 1.03× | |
| 19 | New Jersey | ~70K | 1.02× | |
| 20 | Michigan | ~70K | 1.01× | |
| 21 | Florida | ~200K | 1.00× | |
| 22 | Arizona | ~50K | 1.00× | |
| 23 | Georgia | ~80K | 0.99× | |
| 24 | North Carolina | ~80K | 0.99× | |
| 25 | Maryland | ~50K | 0.99× | |
| 26 | Minnesota | ~40K | 0.98× | |
| 27 | Kansas | ~20K | 0.98× | |
| 28 | Pennsylvania | ~90K | 0.96× | |
| 29 | Nevada | ~30K | 0.96× | |
| 30 | Rhode Island | ~8K | 0.96× | |
| 31 | Missouri | ~40K | 0.95× | |
| 32 | Wisconsin | ~40K | 0.95× | |
| 33 | Tennessee | ~50K | 0.94× | |
| 34 | Oklahoma | ~30K | 0.94× | |
| 35 | Kentucky | ~30K | 0.93× | |
| 36 | Hawaii | ~10K | 0.93× | |
| 37 | Indiana | ~50K | 0.92× | |
| 38 | Ohio | ~80K | 0.91× | |
| 39 | South Dakota | ~6K | 0.91× | |
| 40 | South Carolina | ~40K | 0.90× | |
| 41 | North Dakota | ~5K | 0.90× | |
| 42 | New Mexico | ~10K | 0.89× | |
| 43 | Delaware | ~7K | 0.89× | |
| 44 | Alabama | ~30K | 0.88× | |
| 45 | Arkansas | ~20K | 0.87× | |
| 46 | Nebraska | ~10K | 0.87× | |
| 47 | Iowa | ~20K | 0.86× | |
| 48 | Louisiana | ~30K | 0.85× | |
| 49 | West Virginia | ~10K | 0.84× | |
| 50 | Mississippi | ~20K | 0.77× |
The strongest cross-interests of the Romania audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 1800 Tequila | Food & Beverages | 43.17× | ||
| 02 | Hertha BSC | Sports | 20.00× | ||
| 03 | Lithuania | Travel & Leisure | 16.07× | ||
| 04 | Aidan Gillen | Movies & TV | 14.48× | ||
| 05 | Hungary | Travel & Leisure | 14.38× | ||
| 06 | A.S. Roma | Sports | 10.66× | ||
| 07 | Dolph Lundgren | Movies & TV | 9.31× | ||
| 08 | Percussion instrument | Music & Radio | 5.63× | ||
| 09 | Google Drive | Technology & Electronics | 5.05× | ||
| 10 | Web server | Technology & Electronics | 4.09× | ||
| 11 | Anne Hathaway | Movies & TV | 3.49× | ||
| 12 | La Liga | Sports | 3.43× | ||
| 13 | Solar energy | Home & Garden | 2.14× | ||
| 14 | FIFA World Cup | Sports | 2.01× | ||
| 15 | southwest airlines | Travel & Leisure | 1.87× | ||
| 16 | FedEx | Business & Career | 1.86× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.80× | ||
| 18 | Genetics | Kids & Family | 1.76× | ||
| 19 | Nordstrom rack | Fashion & Accessoires | 1.59× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.58× | |
| Spirituality | BALANCE | 1.45× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.73× | |
| Pet Ownership | JOY | 0.78× | |
| DIY Mentality | THRILL | 0.82× |
Romania has an estimated audience of 2,684,205 people in United States, concentrated in California and Texas.
57.8% of Romania fans are female, 42.2% are male, with an average age of 42.2 years.
Romania fans show strongest brand affinity for 1800 Tequila (43.17×), Google Drive (5.05×), and Lithuania (16.07×) over the country average.
Romania fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Romania itself, the audience over-indexes on Google Drive (5.05×), Lithuania (16.07×), FIFA World Cup (2.01×), and Hungary (14.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Romania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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