Rascasse Audience Intelligence

Percussion instrument Audience in United States

A data profile of the people who buy, follow and care about Percussion instrument in United States — modelled from more than twelve digital signal sources. Percussion instrument has an estimated audience of 9,663,120 people in United States.

#2350among Topic in United States#264in Music & Radio

The average Percussion instrument fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Electronic musical instrument, Harmonica, Music school, with strongest over-indexing on Electronic musical instrument (9.01× the country average).

Demographically, the Percussion instrument audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Percussion instrument fan in United States is more male, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Electronic musical instrument.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Percussion instrument profile in United States.

Audience size
9.7M
in United States
Gender
39.6%♀
60.4% male
Age
36.7
average years
Country rank
#3705
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Percussion instrument fans

39.6% are female, 60.4% are male, average age 36.7.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Percussion instrument audience in United States
MetricValue
Female39.6%
Male60.4%
Average age36.7
Estimated audience size9,663,120
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Percussion instrument audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3916%
40-4917%
50+19%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Percussion instrument audience comes from United States.

Worldwide audience distribution share by country for Percussion instrument
CountryShare
United States25.6%
Brazil5.1%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Percussion instrument audience in United States is strongest.

Fig. 05

Top regions by affinity

Percussion instrument fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~90K1.19×
02Texas~1M1.18×
03Arkansas~90K1.17×
04Georgia~300K1.12×
05Alabama~200K1.12×
06Louisiana~100K1.11×
07New Jersey~300K1.10×
08California~1M1.09×
09Kentucky~100K1.09×
10Oklahoma~100K1.09×
11Hawaii~40K1.08×
12Illinois~300K1.06×
13Indiana~200K1.06×
14Maryland~200K1.06×
15Utah~90K1.05×
16Kansas~80K1.05×
17North Carolina~300K1.03×
18Washington~200K1.03×
19Missouri~200K1.03×
20Delaware~30K1.02×
21Virginia~200K1.01×
22Pennsylvania~300K1.00×
23Tennessee~200K1.00×
24Connecticut~100K1.00×
25West Virginia~50K1.00×
26Florida~600K0.99×
27Ohio~300K0.99×
28South Carolina~100K0.99×
29Wisconsin~100K0.99×
30Oregon~100K0.99×
31Iowa~80K0.99×
32Idaho~50K0.99×
33Massachusetts~200K0.98×
34Maine~30K0.98×
35New York~500K0.97×
36Minnesota~100K0.97×
37New Mexico~50K0.97×
38Nebraska~50K0.97×
39Michigan~200K0.96×
40South Dakota~20K0.96×
41Alaska~20K0.94×
42North Dakota~20K0.94×
43Nevada~90K0.92×
44New Hampshire~30K0.91×
45Rhode Island~30K0.91×
46Arizona~200K0.90×
47Vermont~20K0.89×
48Colorado~100K0.88×
49Washington, District of Columbia~30K0.88×
50Montana~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Percussion instrument, United States
0.88×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Percussion instrument audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Percussion instrument audience
#·InterestCategoryAffinity×
01G&L Musical InstrumentsMusic & Radio9.58×
02Electronic musical instrumentMusic & Radio9.01×
03UkuleleMusic & Radio8.92×
04HarmonicaMusic & Radio8.89×
05Shred guitarMusic & Radio8.86×
06Effects unitTechnology & Electronics8.44×
07The SimsGames7.44×
08Music schoolMusic & Radio6.13×
09Guitar amplifierMusic & Radio6.02×
10Vocal musicMusic & Radio5.74×
11GamingGames5.57×
12Music educationMusic & Radio5.10×
13InstrumentalMusic & Radio4.64×
14Pokémon (video game series)Games4.14×
15Recording studioMusic & Radio4.03×
16OtakuLiterature3.91×
17DrumsMusic & Radio3.23×
18Popular musicMusic & Radio2.76×
19ActingBusiness & Career2.47×
20KPop Demon HuntersMovies & TV2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Percussion instrument audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Percussion instrument audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.32×
Urban LifestyleOPEN1.24×
Luxury OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Percussion instrument audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.58×
Community OrientationOPEN0.76×
IndividualismJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Percussion instrument have in United States?

Percussion instrument has an estimated audience of 9,663,120 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Percussion instrument fans?

39.6% of Percussion instrument fans are female, 60.4% are male, with an average age of 36.7 years.

03

Which brands do Percussion instrument fans like most?

Percussion instrument fans show strongest brand affinity for Electronic musical instrument (9.01×), Harmonica (8.89×), and Music school (6.13×) over the country average.

04

Where do Percussion instrument fans live in United States?

Percussion instrument fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Percussion instrument fans also like?

Beyond Percussion instrument itself, the audience over-indexes on Harmonica (8.89×), Music school (6.13×), Instrumental (4.64×), and Popular music (2.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Percussion instrument audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Percussion instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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