Effects unit Audience in United States

Effects unit has an estimated audience of 4,978,022 people in United States. 29.4% are female, 70.6% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Springfield, Illinois, Product design, Dog breed, Pro-Ject, Home construction.
The average Effects unit fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Springfield, Illinois, Product design, Dog breed, with strongest over-indexing on Springfield, Illinois (38.96× the country average). Demographically, the Effects unit audience skews more male with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Effects unit fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 34.3 |
| Estimated audience size | 4,978,022 |
Audience persona
The typical Effects unit fan in United States is more male, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Springfield, Illinois.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 177,235 | 0.32× |
| Texas | 120,152 | 0.28× |
| Florida | 112,214 | 0.33× |
| New York | 94,964 | 0.34× |
| Ohio | 66,543 | 0.43× |
| Michigan | 63,483 | 0.49× |
| Virginia | 63,192 | 0.52× |
| Pennsylvania | 63,176 | 0.38× |
| Illinois | 61,724 | 0.37× |
| Kentucky | 60,413 | 0.97× |
| North Carolina | 58,462 | 0.39× |
| Washington | 54,508 | 0.55× |
| Massachusetts | 50,983 | 0.52× |
| Tennessee | 49,520 | 0.5× |
| Indiana | 47,903 | 0.53× |
| Mississippi | 47,104 | 1.15× |
| Georgia | 46,943 | 0.31× |
| Missouri | 46,393 | 0.58× |
| Arizona | 44,947 | 0.44× |
| Alabama | 42,233 | 0.61× |
| Louisiana | 41,881 | 0.65× |
| Arkansas | 41,846 | 1.02× |
| Wisconsin | 41,181 | 0.55× |
| Oregon | 40,951 | 0.72× |
| Oklahoma | 40,924 | 0.74× |
| New Jersey | 40,143 | 0.32× |
| West Virginia | 38,886 | 1.68× |
| Colorado | 37,813 | 0.48× |
| Iowa | 36,940 | 0.9× |
| South Carolina | 36,874 | 0.49× |
| Minnesota | 36,794 | 0.52× |
| Kansas | 35,918 | 0.92× |
| Idaho | 35,909 | 1.44× |
| Maryland | 35,210 | 0.41× |
| Hawaii | 34,303 | 1.6× |
| Connecticut | 33,938 | 0.68× |
| Montana | 33,828 | 2.45× |
| North Dakota | 32,511 | 3.18× |
| New Hampshire | 32,041 | 1.63× |
| Wyoming | 31,457 | 4.26× |
| Nebraska | 31,375 | 1.26× |
| New Mexico | 31,211 | 1.25× |
| Nevada | 31,110 | 0.65× |
| Rhode Island | 30,939 | 1.95× |
| Maine | 30,921 | 1.73× |
| Utah | 30,530 | 0.68× |
| Vermont | 30,431 | 3.48× |
| Delaware | 27,707 | 2.02× |
| Washington, District of Columbia | 20,005 | 1.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Springfield, Illinois | 38.96× | Travel & Leisure |
| Product design | 4.37× | Business & Career |
| Dog breed | 2.32× | Pets & Animals |
| Pro-Ject | 5.78× | Music & Radio |
| Home construction | 1.74× | Home & Garden |
| Urban Outfitters | 2.26× | Shopping |
| Salman Khan | 8.74× | Movies & TV |
| UK garage | 5.21× | Music & Radio |
| Iwi | 20× | |
| Nebraska Cornhuskers football | 3.14× | Sports |
| Wikia | 2.89× | Internet & Social Media |
| Natural rubber | 1.75× | Cars & Mobility |
| Bank account | 2.09× | Business & Career |
| Winemaking | 3.61× | Food & Beverages |
| 3D printing | 2× | Technology & Electronics |
| Embroidery Library | 10× | Home & Garden |
| Jaws | 3.5× | Movies & TV |
| Emilio Estefan | 9.11× | Music & Radio |
| Home staging | 3.23× | Home & Garden |
| Nipsey Hussle | 3.45× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.94 |
| Early Adopter Mentality | POWER | 1.63 |
| Patriotism | CONSERVATISM | 1.33 |
| Tradition | CONSERVATISM | 1.3 |
| Sustainability | BALANCE | 1.27 |
| Risk Appetite | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.7% |
| Japan | 6.5% |
| United Kingdom | 6.4% |
See Effects unit audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Effects unit have in United States?
Effects unit has an estimated audience of 4,978,022 people in United States, concentrated in California and Texas.
What is the gender split and age of Effects unit fans?
29.4% of Effects unit fans are female, 70.6% are male, with an average age of 34.3 years.
Which brands do Effects unit fans like most?
Effects unit fans show strongest brand affinity for Springfield, Illinois (38.96×), Product design (4.37×), and Dog breed (2.32×) over the country average.
Where do Effects unit fans live in United States?
Effects unit fans in United States are most concentrated in California (reach 177,235), Texas (reach 120,152), and Florida (reach 112,214). These three regions account for the largest share of the active audience.
What other brands do Effects unit fans also like?
Beyond Effects unit itself, the audience over-indexes on Product design (4.37×), Dog breed (2.32×), Pro-Ject (5.78×), and Home construction (1.74×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Effects unit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.