Effects unit Audience in Germany
Effects unit has an estimated audience of 635,576 people in Germany. 19.9% are female, 80.1% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Israel, Mechanic, Home construction, Goosebumps (film).
The average Effects unit fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Israel, Mechanic, with strongest over-indexing on Dog breed (3.49× the country average). Demographically, the Effects unit audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Effects unit fans
| Metric | Value |
|---|---|
| Female | 19.9% |
| Male | 80.1% |
| Average age | 39.7 |
| Estimated audience size | 635,576 |
Audience persona
The typical Effects unit fan in Germany is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 123,987 | 0.89× |
| Bayern | 73,418 | 0.72× |
| Baden-Württemberg | 57,677 | 0.67× |
| Niedersachsen | 45,896 | 0.74× |
| Hessen | 37,117 | 0.77× |
| Sachsen | 26,381 | 0.85× |
| Berlin | 23,840 | 0.84× |
| Sachsen-Anhalt | 22,045 | 1.34× |
| Rheinland-Pfalz | 21,091 | 0.66× |
| Thüringen | 19,152 | 1.18× |
| Brandenburg | 14,686 | 0.74× |
| Schleswig-Holstein | 14,677 | 0.64× |
| Mecklenburg-Vorpommern | 13,936 | 1.15× |
| Hamburg | 13,001 | 0.91× |
| Saarland | 12,649 | 1.62× |
| Bremen | 12,413 | 2.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.49× | Pets & Animals |
| Israel | 6.91× | Travel & Leisure |
| Mechanic | 4.26× | Cars & Mobility |
| Home construction | 1.65× | Home & Garden |
| Goosebumps (film) | 16.23× | Movies & TV |
| Progressive rock | 2.43× | Music & Radio |
| Final Fantasy XIII (13) | 27.65× | Games |
| Unique Gifts | 2.05× | Shopping |
| myDealZ | 4.02× | Shopping |
| Screed | 21.79× | Home & Garden |
| Haaretz הארץ | 8.72× | News |
| Haberler | 1.64× | News |
| Corona (band) | 3.07× | Music & Radio |
| KLIX (AM) | 3.11× | Music & Radio |
| The Bugaboos | 9.55× | Travel & Leisure |
| Birthday Gifts | 1.95× | Kids & Family |
| Hudson, New York | 6.44× | Travel & Leisure |
| Christmas Gift | 1.77× | Kids & Family |
| Mo Hayder | 14.1× | Literature |
| Hakone, Kanagawa | 5.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.94 |
| Early Adopter Mentality | POWER | 1.65 |
| Sustainability | BALANCE | 1.54 |
| Tradition | CONSERVATISM | 1.38 |
| Urban Lifestyle | OPEN | 1.15 |
| Pet Ownership | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.7% |
| Japan | 6.5% |
| United Kingdom | 6.4% |
See Effects unit audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Effects unit have in Germany?
Effects unit has an estimated audience of 635,576 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Effects unit fans?
19.9% of Effects unit fans are female, 80.1% are male, with an average age of 39.7 years.
Which brands do Effects unit fans like most?
Effects unit fans show strongest brand affinity for Dog breed (3.49×), Israel (6.91×), and Mechanic (4.26×) over the country average.
Where do Effects unit fans live in Germany?
Effects unit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 123,987), Bayern (reach 73,418), and Baden-Württemberg (reach 57,677). These three regions account for the largest share of the active audience.
What other brands do Effects unit fans also like?
Beyond Effects unit itself, the audience over-indexes on Israel (6.91×), Mechanic (4.26×), Home construction (1.65×), and Goosebumps (film) (16.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Effects unit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.