Rascasse Audience Intelligence

The Beatles Audience in Germany

A data profile of the people who buy, follow and care about The Beatles in Germany — modelled from more than twelve digital signal sources. The Beatles has an estimated audience of 746,483 people in Germany.

#66among Band in Germany#1375among Person in Germany#886in Music & Radio

The average The Beatles fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Amplifier, ESP Guitars, Paul McCartney, with strongest over-indexing on Amplifier (7.69× the country average).

Demographically, the The Beatles audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Beatles fan in Germany is balanced, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for Amplifier.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Beatles profile in Germany.

Audience size
746K
in Germany
Gender
50.9%♀
49.1% male
Age
42.1
average years
Country rank
#8409
Person in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Beatles fans

50.9% are female, 49.1% are male, average age 42.1.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for The Beatles audience in Germany
MetricValue
Female50.9%
Male49.1%
Average age42.1
Estimated audience size746,483
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the The Beatles audience in Germany
Age bracketShare%
16-1917%
20-2914%
30-3917%
40-4925%
50+27%
Fig. 04

Worldwide distribution

4.3%

of the worldwide The Beatles audience comes from Germany.

Worldwide audience distribution share by country for The Beatles
CountryShare
United States29.1%
United Kingdom10.1%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Beatles audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Beatles fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.17×
02Sachsen~40K1.08×
03Saarland~10K1.08×
04Nordrhein-Westfalen~200K1.05×
05Berlin~30K1.03×
06Sachsen-Anhalt~20K1.01×
07Brandenburg~20K1.00×
08Bremen~6K1.00×
09Hamburg~20K0.99×
10Rheinland-Pfalz~40K0.98×
11Hessen~50K0.97×
12Baden-Württemberg~90K0.96×
13Mecklenburg-Vorpommern~10K0.95×
14Bayern~100K0.93×
15Niedersachsen~60K0.92×
16Schleswig-Holstein~20K0.90×
Fig. 06

Affinity by region

Affinity by region — The Beatles, Germany
0.90×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Beatles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Beatles audience
#·InterestCategoryAffinity×
01Vox (musical equipment)Music & Radio20.31×
02Electro-HarmonixMusic & Radio20.11×
03ESP GuitarsMusic & Radio14.51×
04Paul McCartneyMusic & Radio12.19×
05KanonenfieberMusic & Radio11.88×
06Ringo StarrMusic & Radio11.33×
07Fingerstyle guitarMusic & Radio10.96×
08Guitar amplifierMusic & Radio9.29×
09Vinyl RecordsMusic & Radio8.78×
10KISSMusic & Radio8.20×
11AmplifierTechnology & Electronics7.69×
12DiscogsMusic & Radio7.63×
13David BowieMusic & Radio7.45×
14Acoustic guitarMusic & Radio5.87×
15Electric guitarMusic & Radio4.92×
16Bass guitarMusic & Radio4.83×
17Harry PotterMovies & TV1.96×
18Arts and musicArts & Culture1.74×
19SportsSports1.68×
20dB’sMusic & Radio1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Beatles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Beatles audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.62×
TraditionCONSERVATISM1.48×
Healthy LifestyleBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Beatles audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
Quality AwarenessPREMIUM0.69×
IndulgenceJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Beatles have in Germany?

The Beatles has an estimated audience of 746,483 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Beatles fans?

50.9% of The Beatles fans are female, 49.1% are male, with an average age of 42.1 years.

03

Which brands do The Beatles fans like most?

The Beatles fans show strongest brand affinity for Amplifier (7.69×), ESP Guitars (14.51×), and Paul McCartney (12.19×) over the country average.

04

Where do The Beatles fans live in Germany?

The Beatles fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do The Beatles fans also like?

Beyond The Beatles itself, the audience over-indexes on ESP Guitars (14.51×), Paul McCartney (12.19×), Vox (musical equipment) (20.31×), and dB’s (1.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in Germany

See The Beatles audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Beatles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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