The Beatles Audience in Germany
The Beatles has an estimated audience of 718,979 people in Germany. 50.9% are female, 49.1% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Amplifier, ESP Guitars, Vox (musical equipment), Paul McCartney, Guitar amplifier.
The average The Beatles fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Amplifier, ESP Guitars, Vox (musical equipment), with strongest over-indexing on Amplifier (7.69× the country average). Demographically, the The Beatles audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of The Beatles fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 42.1 |
| Estimated audience size | 718,979 |
Audience persona
The typical The Beatles fan in Germany is balanced, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Amplifier.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 170,892 | 1.09× |
| Bayern | 109,659 | 0.95× |
| Baden-Württemberg | 96,921 | 0.99× |
| Niedersachsen | 65,794 | 0.94× |
| Hessen | 55,753 | 1.02× |
| Sachsen | 38,621 | 1.1× |
| Rheinland-Pfalz | 36,070 | 1× |
| Berlin | 34,754 | 1.08× |
| Schleswig-Holstein | 22,658 | 0.88× |
| Brandenburg | 21,499 | 0.96× |
| Thüringen | 20,305 | 1.11× |
| Sachsen-Anhalt | 17,998 | 0.97× |
| Hamburg | 16,529 | 1.02× |
| Mecklenburg-Vorpommern | 12,744 | 0.93× |
| Saarland | 9,284 | 1.05× |
| Bremen | 5,694 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Amplifier | 7.69× | Technology & Electronics |
| ESP Guitars | 14.51× | Music & Radio |
| Vox (musical equipment) | 20.31× | Music & Radio |
| Paul McCartney | 12.19× | Music & Radio |
| Guitar amplifier | 9.29× | Music & Radio |
| Vinyl Records | 8.78× | Music & Radio |
| David Bowie | 7.45× | Music & Radio |
| KISS | 8.2× | Music & Radio |
| Acoustic guitar | 5.87× | Music & Radio |
| Bruce Springsteen | 6.24× | Music & Radio |
| Arts and music | 1.74× | Arts & Culture |
| Harry Potter | 1.96× | Movies & TV |
| Electric guitar | 4.92× | Music & Radio |
| Fingerstyle guitar | 10.96× | Music & Radio |
| Borussia Dortmund | 1.61× | Sports |
| Bob Dylan | 7.86× | Music & Radio |
| Sports | 1.68× | Sports |
| Electro-Harmonix | 20.11× | Music & Radio |
| Bass guitar | 4.83× | Music & Radio |
| Discogs | 7.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.46 |
| Patriotism | CONSERVATISM | 1.18 |
| Urban Lifestyle | OPEN | 1.13 |
| Travelling | THRILL | 1.13 |
| LGBTQ+ Identity | OPEN | 1.06 |
| Community Orientation | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 9.7% |
| Brazil | 6.0% |
See The Beatles audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does The Beatles have in Germany?
The Beatles has an estimated audience of 718,979 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Beatles fans?
50.9% of The Beatles fans are female, 49.1% are male, with an average age of 42.1 years.
Which brands do The Beatles fans like most?
The Beatles fans show strongest brand affinity for Amplifier (7.69×), ESP Guitars (14.51×), and Vox (musical equipment) (20.31×) over the country average.
Where do The Beatles fans live in Germany?
The Beatles fans in Germany are most concentrated in Nordrhein-Westfalen (reach 170,892), Bayern (reach 109,659), and Baden-Württemberg (reach 96,921). These three regions account for the largest share of the active audience.
What other brands do The Beatles fans also like?
Beyond The Beatles itself, the audience over-indexes on ESP Guitars (14.51×), Vox (musical equipment) (20.31×), Paul McCartney (12.19×), and Guitar amplifier (9.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Beatles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.