Electro-Harmonix Audience in Germany
Electro-Harmonix has an estimated audience of 240,252 people in Germany. 17.4% are female, 82.6% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: James Hetfield, Jeff Beck, Chester Bennington, Korg, Synthesizer.
The average Electro-Harmonix fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include James Hetfield, Jeff Beck, Chester Bennington, with strongest over-indexing on James Hetfield (35.76× the country average). Demographically, the Electro-Harmonix audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Brand
Demographics of Electro-Harmonix fans
| Metric | Value |
|---|---|
| Female | 17.4% |
| Male | 82.6% |
| Average age | 42.2 |
| Estimated audience size | 240,252 |
Audience persona
The typical Electro-Harmonix fan in Germany is more male, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for James Hetfield.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,129 | 1.05× |
| Bayern | 39,754 | 1.03× |
| Baden-Württemberg | 35,848 | 1.09× |
| Hessen | 22,946 | 1.25× |
| Niedersachsen | 21,655 | 0.93× |
| Sachsen | 17,730 | 1.5× |
| Berlin | 12,026 | 1.12× |
| Rheinland-Pfalz | 11,960 | 0.99× |
| Schleswig-Holstein | 7,913 | 0.92× |
| Brandenburg | 7,724 | 1.04× |
| Hamburg | 5,777 | 1.06× |
| Thüringen | 5,244 | 0.86× |
| Sachsen-Anhalt | 4,828 | 0.78× |
| Mecklenburg-Vorpommern | 3,607 | 0.79× |
| Saarland | 2,255 | 0.76× |
| Bremen | 1,702 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| James Hetfield | 35.76× | Music & Radio |
| Jeff Beck | 52.41× | Music & Radio |
| Chester Bennington | 23.2× | Music & Radio |
| Korg | 41.16× | Music & Radio |
| Synthesizer | 19.97× | Music & Radio |
| Paul Stanley | 41.3× | Music & Radio |
| Jack White | 11.27× | Movies & TV |
| Thomann | 8.46× | Shopping |
| Wireless speakers | 15.18× | Technology & Electronics |
| Ozzy Osbourne | 10.49× | Music & Radio |
| Linkin Park | 10.34× | Music & Radio |
| Within Temptation | 30.32× | Music & Radio |
| Roland Corporation | 26.59× | Music & Radio |
| Monuments | 33.73× | Music & Radio |
| Acoustic guitar | 7.29× | Music & Radio |
| Drum and bass | 13.35× | Music & Radio |
| Eskimo Callboy | 15.12× | Music & Radio |
| Death metal | 9.24× | Music & Radio |
| Kurt Cobain | 11.82× | Music & Radio |
| Behringer | 36.65× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.97 |
| Sustainability | BALANCE | 1.56 |
| Tradition | CONSERVATISM | 1.35 |
| Sports Activity | POWER | 1.29 |
| Urban Lifestyle | OPEN | 1.22 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| Japan | 7.7% |
| Germany | 6.9% |
See Electro-Harmonix audiences in other countries
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Frequently asked questions
How many fans does Electro-Harmonix have in Germany?
Electro-Harmonix has an estimated audience of 240,252 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electro-Harmonix fans?
17.4% of Electro-Harmonix fans are female, 82.6% are male, with an average age of 42.2 years.
Which brands do Electro-Harmonix fans like most?
Electro-Harmonix fans show strongest brand affinity for James Hetfield (35.76×), Jeff Beck (52.41×), and Chester Bennington (23.2×) over the country average.
Where do Electro-Harmonix fans live in Germany?
Electro-Harmonix fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,129), Bayern (reach 39,754), and Baden-Württemberg (reach 35,848). These three regions account for the largest share of the active audience.
What other brands do Electro-Harmonix fans also like?
Beyond Electro-Harmonix itself, the audience over-indexes on Jeff Beck (52.41×), Chester Bennington (23.2×), Korg (41.16×), and Synthesizer (19.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electro-Harmonix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.