Rascasse Audience Intelligence

Beyerdynamic Target Market in Germany

A data profile of the people who buy, follow and care about Beyerdynamic in Germany — modelled from more than twelve digital signal sources. Beyerdynamic has an estimated audience of 348,242 people in Germany.

#23among Entertainment in Germany#1986among Brand in Germany#630in Technology & Electronics

The average Beyerdynamic fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Thomann, Behringer, Steinberg, with strongest over-indexing on Thomann (16.71× the country average).

Demographically, the Beyerdynamic audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beyerdynamic fan in Germany is more male, around 39.3 years old, with strong Social Media Usage tendencies and a notable affinity for Thomann.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beyerdynamic profile in Germany.

Audience size
348K
in Germany
Gender
19.1%♀
80.9% male
Age
39.3
average years
Country rank
#15576
Brand in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Beyerdynamic

19.1% are female, 80.9% are male, average age 39.3.

Fig. 02

Gender split

19.1%
Female
80.9%
Male
Demographic split for Beyerdynamic audience in Germany
MetricValue
Female19.1%
Male80.9%
Average age39.3
Estimated audience size348,242
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Beyerdynamic audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4924%
50+16%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Beyerdynamic audience comes from Germany.

Worldwide audience distribution share by country for Beyerdynamic
CountryShare
Germany21.8%
United States17.2%
France4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beyerdynamic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beyerdynamic customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.35×
02Nordrhein-Westfalen~90K1.15×
03Schleswig-Holstein~10K1.11×
04Bayern~60K1.07×
05Niedersachsen~40K1.06×
06Bremen~3K1.05×
07Hessen~30K1.04×
08Berlin~20K1.04×
09Saarland~4K1.01×
10Rheinland-Pfalz~20K0.99×
11Hamburg~8K0.96×
12Sachsen~20K0.88×
13Brandenburg~10K0.88×
14Thüringen~8K0.84×
15Sachsen-Anhalt~7K0.80×
16Mecklenburg-Vorpommern~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Beyerdynamic, Germany
0.80×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beyerdynamic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beyerdynamic audience
#·InterestCategoryAffinity×
01BehringerTechnology & Electronics56.04×
02GenelecTechnology & Electronics53.89×
03ADAM AudioTechnology & Electronics53.59×
04SteinbergMusic & Radio40.92×
05FocusriteTechnology & Electronics39.00×
06ShureTechnology & Electronics31.33×
07GarageBandMusic & Radio30.15×
08Electro-HarmonixMusic & Radio29.66×
09Universal Audio (company)Music & Radio29.37×
10KorgMusic & Radio25.45×
11Home recordingMusic & Radio23.17×
12Audio mixingTechnology & Electronics18.07×
13ThomannShopping16.71×
14Digital journalismNews15.19×
15Digital audio workstationTechnology & Electronics13.71×
16Chester BenningtonMusic & Radio12.85×
17Audio masteringMusic & Radio9.17×
18Record producerMusic & Radio6.48×
19USBTechnology & Electronics5.81×
20HugendubelShopping5.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beyerdynamic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beyerdynamic audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.32×
Early Adopter MentalityPOWER1.32×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beyerdynamic audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.94×
Family OrientationCONSERVATISM0.96×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Beyerdynamic's target market in Germany?

Beyerdynamic's target market in Germany covers an estimated 348,242 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Beyerdynamic customers?

19.1% of the Beyerdynamic audience are female, 80.9% are male, with an average age of 39.3 years.

03

Which brands do Beyerdynamic fans like most?

Beyerdynamic fans show strongest brand affinity for Thomann (16.71×), Behringer (56.04×), and Steinberg (40.92×) over the country average.

04

Where do Beyerdynamic fans live in Germany?

Beyerdynamic fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Beyerdynamic fans also like?

Beyond Beyerdynamic itself, the audience over-indexes on Behringer (56.04×), Steinberg (40.92×), Digital journalism (15.19×), and Electro-Harmonix (29.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in Germany

See Beyerdynamic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beyerdynamic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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