Beyerdynamic Audience in Germany
Beyerdynamic has an estimated audience of 360,001 people in Germany. 19.1% are female, 80.9% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Thomann, Behringer, Steinberg, Digital journalism, Electro-Harmonix.
The average Beyerdynamic fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Thomann, Behringer, Steinberg, with strongest over-indexing on Thomann (16.71× the country average). Demographically, the Beyerdynamic audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Beyerdynamic fans
| Metric | Value |
|---|---|
| Female | 19.1% |
| Male | 80.9% |
| Average age | 39.3 |
| Estimated audience size | 360,001 |
Audience persona
The typical Beyerdynamic fan in Germany is more male, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Thomann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,276 | 1.18× |
| Baden-Württemberg | 67,716 | 1.38× |
| Bayern | 63,484 | 1.1× |
| Niedersachsen | 36,801 | 1.05× |
| Hessen | 29,340 | 1.07× |
| Rheinland-Pfalz | 17,952 | 1× |
| Berlin | 17,553 | 1.09× |
| Sachsen | 15,473 | 0.88× |
| Schleswig-Holstein | 14,353 | 1.11× |
| Brandenburg | 9,389 | 0.84× |
| Hamburg | 7,896 | 0.97× |
| Thüringen | 7,447 | 0.81× |
| Sachsen-Anhalt | 6,965 | 0.75× |
| Mecklenburg-Vorpommern | 5,113 | 0.74× |
| Saarland | 4,366 | 0.99× |
| Bremen | 3,215 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thomann | 16.71× | Shopping |
| Behringer | 56.04× | Technology & Electronics |
| Steinberg | 40.92× | Music & Radio |
| Digital journalism | 15.19× | News |
| Electro-Harmonix | 29.66× | Music & Radio |
| Audio mastering | 9.17× | Music & Radio |
| Audio mixing | 18.07× | Technology & Electronics |
| Home recording | 23.17× | Music & Radio |
| USB | 5.81× | Technology & Electronics |
| Shure | 31.33× | Technology & Electronics |
| ADAM Audio | 53.59× | Technology & Electronics |
| GarageBand | 30.15× | Music & Radio |
| Universal Audio (company) | 29.37× | Music & Radio |
| Digital audio workstation | 13.71× | Technology & Electronics |
| Record producer | 6.48× | Music & Radio |
| Genelec | 53.89× | Technology & Electronics |
| Chester Bennington | 12.85× | Music & Radio |
| Korg | 25.45× | Music & Radio |
| Focusrite | 39× | Technology & Electronics |
| Soundcraft | 76.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.58 |
| Design Affinity | PREMIUM | 2 |
| Patriotism | CONSERVATISM | 1.58 |
| Social Media Usage | JOY | 1.4 |
| Sports Activity | POWER | 1.33 |
| Need for Security | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.5% |
| United States | 17.3% |
| France | 4.5% |
See Beyerdynamic audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does Beyerdynamic have in Germany?
Beyerdynamic has an estimated audience of 360,001 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Beyerdynamic fans?
19.1% of Beyerdynamic fans are female, 80.9% are male, with an average age of 39.3 years.
Which brands do Beyerdynamic fans like most?
Beyerdynamic fans show strongest brand affinity for Thomann (16.71×), Behringer (56.04×), and Steinberg (40.92×) over the country average.
Where do Beyerdynamic fans live in Germany?
Beyerdynamic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,276), Baden-Württemberg (reach 67,716), and Bayern (reach 63,484). These three regions account for the largest share of the active audience.
What other brands do Beyerdynamic fans also like?
Beyond Beyerdynamic itself, the audience over-indexes on Behringer (56.04×), Steinberg (40.92×), Digital journalism (15.19×), and Electro-Harmonix (29.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beyerdynamic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.