Home recording Audience in Germany
Home recording has an estimated audience of 301,202 people in Germany. 36.7% are female, 63.3% are male, average age 35.0. Top brand affinities: Jotex, Wireless speakers, Nina Chuba, JACK & JONES, Thomann.
Top brand affinities include Jotex, Wireless speakers, Nina Chuba, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Home recording audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Music & Radio · Type: Topic
Demographics of Home recording fans
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 35.0 |
| Estimated audience size | 301,202 |
Audience persona
The typical Home recording fan in Germany is more male, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Wireless speakers | 25.45× | Technology & Electronics |
| Nina Chuba | 9.33× | Music & Radio |
| JACK & JONES | 20× | Fashion & Accessoires |
| Thomann | 5.64× | Shopping |
| Synthesizer | 12.23× | Music & Radio |
| Tagesschau | 2.16× | Movies & TV |
| Marshalls | 16.07× | Fashion & Accessoires |
| Italo disco | 9.29× | Music & Radio |
| Roland Corporation | 18.77× | Music & Radio |
| Synthpop | 12.82× | Music & Radio |
| Lollapalooza | 8.31× | Music & Radio |
| Korg | 20× | Music & Radio |
| Ibanez | 10.47× | Music & Radio |
| Real property | 4.36× | Home & Garden |
| GarageBand | 22.57× | Music & Radio |
| Ryanair | 2.38× | Travel & Leisure |
| Pets | 1.67× | Pets & Animals |
| Eddie Van Halen | 17.26× | Music & Radio |
| Behringer | 24.15× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.03 |
| Sports Activity | POWER | 1.54 |
| Pet Ownership | JOY | 1.48 |
| Urban Lifestyle | OPEN | 1.45 |
| Convenience Orientation | PREMIUM | 1.31 |
| Need for Security | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| Indonesia | 13.5% |
| Italy | 5.6% |
See Home recording audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home recording. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.