A data profile of the people who buy, follow and care about Home recording in United States — modelled from more than twelve digital signal sources. Home recording has an estimated audience of 1,253,555 people in United States.
The average Home recording fan in United States is 34.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Resident Advisor, Brittany Snow, Web server, with strongest over-indexing on Resident Advisor (29.62× the country average).
Demographically, the Home recording audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Tradition, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Home recording fan in United States is more male, around 34.0 years old, with strong Tradition tendencies and a notable affinity for Resident Advisor.
The key figures that characterise the Home recording profile in United States.
36.0% are female, 64.0% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 34.0 |
| Estimated audience size | 1,253,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Home recording audience comes from United States.
| Country | Share |
|---|---|
| United States | 17.1% |
| Indonesia | 13.5% |
| Italy | 5.6% |
Where the Home recording audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Hampshire | ~9K | 1.87× | |
| 02 | Vermont | ~4K | 1.84× | |
| 03 | Rhode Island | ~6K | 1.39× | |
| 04 | Idaho | ~8K | 1.30× | |
| 05 | South Dakota | ~4K | 1.21× | |
| 06 | North Dakota | ~3K | 1.15× | |
| 07 | Delaware | ~4K | 1.13× | |
| 08 | Virginia | ~30K | 1.12× | |
| 09 | Maine | ~5K | 1.12× | |
| 10 | West Virginia | ~6K | 1.10× | |
| 11 | New Mexico | ~7K | 1.06× | |
| 12 | Hawaii | ~6K | 1.06× | |
| 13 | Montana | ~4K | 1.06× | |
| 14 | Washington, District of Columbia | ~4K | 1.05× | |
| 15 | Nebraska | ~7K | 1.04× | |
| 16 | Arkansas | ~10K | 1.03× | |
| 17 | Oklahoma | ~10K | 1.01× | |
| 18 | Mississippi | ~10K | 1.01× | |
| 19 | Iowa | ~10K | 1.01× | |
| 20 | Alaska | ~3K | 1.01× | |
| 21 | Kansas | ~10K | 1.00× | |
| 22 | Louisiana | ~20K | 0.97× | |
| 23 | Alabama | ~20K | 0.96× | |
| 24 | Kentucky | ~20K | 0.96× | |
| 25 | Oregon | ~10K | 0.96× | |
| 26 | Nevada | ~10K | 0.96× | |
| 27 | Utah | ~10K | 0.96× | |
| 28 | Connecticut | ~10K | 0.95× | |
| 29 | South Carolina | ~20K | 0.94× | |
| 30 | Indiana | ~20K | 0.93× | |
| 31 | Missouri | ~20K | 0.93× | |
| 32 | Michigan | ~30K | 0.92× | |
| 33 | Tennessee | ~20K | 0.92× | |
| 34 | Wisconsin | ~20K | 0.92× | |
| 35 | Minnesota | ~20K | 0.92× | |
| 36 | Colorado | ~20K | 0.91× | |
| 37 | Arizona | ~20K | 0.90× | |
| 38 | Maryland | ~20K | 0.90× | |
| 39 | Washington | ~20K | 0.89× | |
| 40 | Massachusetts | ~20K | 0.89× | |
| 41 | Georgia | ~30K | 0.87× | |
| 42 | North Carolina | ~30K | 0.87× | |
| 43 | New Jersey | ~30K | 0.87× | |
| 44 | Pennsylvania | ~40K | 0.86× | |
| 45 | Illinois | ~40K | 0.85× | |
| 46 | Ohio | ~30K | 0.85× | |
| 47 | New York | ~50K | 0.78× | |
| 48 | Florida | ~60K | 0.76× | |
| 49 | Texas | ~80K | 0.72× | |
| 50 | California | ~100K | 0.70× |
The strongest cross-interests of the Home recording audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Resident Advisor | Music & Radio | 29.62× | ||
| 02 | Auto-Tune | Music & Radio | 26.97× | ||
| 03 | Digital audio workstation | Technology & Electronics | 8.05× | ||
| 04 | Contemporary classical music | Music & Radio | 7.55× | ||
| 05 | Brittany Snow | Movies & TV | 6.20× | ||
| 06 | Christina Applegate | Movies & TV | 5.87× | ||
| 07 | Web server | Technology & Electronics | 5.57× | ||
| 08 | Film score | Music & Radio | 5.29× | ||
| 09 | Micro Center | Shopping | 3.79× | ||
| 10 | Folk music | Music & Radio | 3.44× | ||
| 11 | Apple Music | Music & Radio | 3.28× | ||
| 12 | Bath and Bodyworks | Shopping | 2.88× | ||
| 13 | Electronic dance music | Music & Radio | 2.87× | ||
| 14 | Livemusic | Music & Radio | 2.66× | ||
| 15 | Innovation | Business & Career | 2.65× | ||
| 16 | Classical music | Music & Radio | 1.78× | ||
| 17 | Superman | Movies & TV | 1.76× | ||
| 18 | Podcast | Music & Radio | 1.74× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 20 | Spotify | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.77× | |
| Risk Appetite | THRILL | 1.67× | |
| Early Adopter Mentality | POWER | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Family Orientation | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.85× |
Home recording has an estimated audience of 1,253,555 people in United States, concentrated in California and Texas.
36.0% of Home recording fans are female, 64.0% are male, with an average age of 34.0 years.
Home recording fans show strongest brand affinity for Resident Advisor (29.62×), Brittany Snow (6.2×), and Web server (5.57×) over the country average.
Home recording fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Home recording itself, the audience over-indexes on Brittany Snow (6.2×), Web server (5.57×), Superman (1.76×), and Digital audio workstation (8.05×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Home recording. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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