Home recording Audience in United States

Home recording has an estimated audience of 1,253,555 people in United States. 36.0% are female, 64.0% are male, average age 34.0. Top regions: Virginia, Florida, Texas. Top brand affinities: Finnair, Capital One, Resident Advisor, Google Maps, DeviantArt.

The average Home recording fan in United States is 34.0 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, Florida, Texas. Top brand affinities include Finnair, Capital One, Resident Advisor, with strongest over-indexing on Finnair (675× the country average). Demographically, the Home recording audience skews more male with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Home recording fans

Demographic split for Home recording audience in United States
MetricValue
Female36.0%
Male64.0%
Average age34.0
Estimated audience size1,253,555

Audience persona

The typical Home recording fan in United States is more male, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Home recording in United States
RegionReachAffinity
Virginia44,9791.47×
Florida34,3770.41×
Texas29,0890.27×
California23,5360.17×
New Hampshire21,7204.4×
Idaho16,9532.7×
New York14,8560.21×
Louisiana14,1950.88×
Ohio13,3920.35×
Vermont12,8935.86×
Mississippi11,9741.16×
Maryland10,8690.5×
Arkansas10,6381.03×
Oklahoma10,4030.75×
Kentucky10,2380.65×
Alabama9,9100.57×
West Virginia9,8851.69×
Tennessee9,4410.38×
South Carolina9,3740.5×
Indiana9,1330.4×
Kansas9,1310.92×
Rhode Island8,8482.22×
Missouri8,8450.44×
Hawaii8,7201.62×
Pennsylvania8,6990.21×
Iowa8,6680.84×
North Carolina8,4920.23×
South Dakota8,4882.93×
Georgia8,4230.22×
Michigan8,4200.26×
Wisconsin8,3750.44×
New Jersey8,2910.26×
Illinois8,1590.2×
Arizona8,0650.32×
Massachusetts8,0230.32×
Nebraska7,9761.27×
Connecticut7,9640.63×
New Mexico7,9341.26×
Nevada7,9080.65×
Maine7,8601.75×
Oregon7,8070.54×
Utah7,7610.69×
Minnesota7,4830.42×
Washington7,2290.29×
Colorado7,2090.36×
Delaware7,0432.04×
Washington, District of Columbia5,0851.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home recording audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One9.41×Business & Career
Resident Advisor52.68×Music & Radio
Google Maps7.76×Internet & Social Media
DeviantArt13.62×Internet & Social Media
Ozzy Osbourne17.73×Music & Radio
Diane Keaton11.51×Movies & TV
CarGurus10.26×Cars & Mobility
Beetlejuice7.98×Movies & TV
Kurt Cobain19.49×Music & Radio
Indeed.com5.98×Business & Career
Bruce Willis10.46×Movies & TV
Aaron Rodgers8.83×Sports
Mick Jagger21.41×Music & Radio
Chester Bennington23.51×Music & Radio
Def Leppard26.12×Music & Radio
Clint Eastwood10.82×Movies & TV
Demi Moore11.08×Movies & TV
George Harrison19.64×Music & Radio
ICloud10.45×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home recording audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
SustainabilityBALANCE1.99
Early Adopter MentalityPOWER1.94
Risk AppetiteTHRILL1.84
TraditionCONSERVATISM1.67
Luxury OrientationPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Home recording
CountryShare
United States17.1%
Indonesia13.5%
Italy5.6%

See Home recording audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Home recording have in United States?

Home recording has an estimated audience of 1,253,555 people in United States, concentrated in Virginia and Florida.

What is the gender split and age of Home recording fans?

36.0% of Home recording fans are female, 64.0% are male, with an average age of 34.0 years.

Which brands do Home recording fans like most?

Home recording fans show strongest brand affinity for Finnair (675×), Capital One (9.41×), and Resident Advisor (52.68×) over the country average.

Where do Home recording fans live in United States?

Home recording fans in United States are most concentrated in Virginia (reach 44,979), Florida (reach 34,377), and Texas (reach 29,089). These three regions account for the largest share of the active audience.

What other brands do Home recording fans also like?

Beyond Home recording itself, the audience over-indexes on Capital One (9.41×), Resident Advisor (52.68×), Google Maps (7.76×), and DeviantArt (13.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home recording. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.