A data profile of the people who buy, follow and care about Auto-Tune in United States — modelled from more than twelve digital signal sources. Auto-Tune has an estimated audience of 300,320 people in United States.
The average Auto-Tune fan in United States is 35.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Italian Grand Prix, FL Studio, Soundtoys, with strongest over-indexing on Italian Grand Prix (237.39× the country average).
Demographically, the Auto-Tune audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Auto-Tune fan in United States is more male, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Italian Grand Prix.
The key figures that characterise the Auto-Tune profile in United States.
14.9% are female, 85.1% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 14.9% |
| Male | 85.1% |
| Average age | 35.2 |
| Estimated audience size | 300,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 15% |
of the worldwide Auto-Tune audience comes from United States.
| Country | Share |
|---|---|
| United States | 22.0% |
| China | 7.5% |
| United Kingdom | 4.6% |
Where the Auto-Tune audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~10K | 1.43× | |
| 02 | Louisiana | ~5K | 1.28× | |
| 03 | Tennessee | ~7K | 1.24× | |
| 04 | California | ~40K | 1.23× | |
| 05 | Missouri | ~6K | 1.22× | |
| 06 | Florida | ~20K | 1.16× | |
| 07 | North Carolina | ~10K | 1.15× | |
| 08 | Maryland | ~6K | 1.15× | |
| 09 | Alabama | ~5K | 1.13× | |
| 10 | New York | ~20K | 1.12× | |
| 11 | Nevada | ~3K | 1.11× | |
| 12 | Texas | ~30K | 1.10× | |
| 13 | Connecticut | ~3K | 1.10× | |
| 14 | South Carolina | ~5K | 1.08× | |
| 15 | Mississippi | ~3K | 1.07× | |
| 16 | New Jersey | ~8K | 1.06× | |
| 17 | Rhode Island | ~1K | 1.05× | |
| 18 | Arizona | ~6K | 1.04× | |
| 19 | Washington | ~6K | 1.04× | |
| 20 | Massachusetts | ~6K | 1.04× | |
| 21 | Arkansas | ~3K | 1.04× | |
| 22 | Oklahoma | ~3K | 1.03× | |
| 23 | Kentucky | ~4K | 1.02× | |
| 24 | Oregon | ~3K | 1.01× | |
| 25 | Kansas | ~2K | 1.01× | |
| 26 | Pennsylvania | ~10K | 1.00× | |
| 27 | Virginia | ~7K | 1.00× | |
| 28 | Delaware | <1K | 1.00× | |
| 29 | Indiana | ~5K | 0.98× | |
| 30 | Colorado | ~5K | 0.97× | |
| 31 | Minnesota | ~4K | 0.97× | |
| 32 | Utah | ~3K | 0.97× | |
| 33 | Michigan | ~8K | 0.96× | |
| 34 | New Mexico | ~1K | 0.95× | |
| 35 | Idaho | ~1K | 0.95× | |
| 36 | Ohio | ~9K | 0.94× | |
| 37 | New Hampshire | ~1K | 0.94× | |
| 38 | Maine | ~1K | 0.94× | |
| 39 | Alaska | <1K | 0.94× | |
| 40 | Vermont | <1K | 0.94× | |
| 41 | Illinois | ~9K | 0.93× | |
| 42 | Wisconsin | ~4K | 0.92× | |
| 43 | Hawaii | ~1K | 0.92× | |
| 44 | West Virginia | ~1K | 0.90× | |
| 45 | North Dakota | <1K | 0.90× | |
| 46 | Nebraska | ~1K | 0.89× | |
| 47 | South Dakota | <1K | 0.87× | |
| 48 | Montana | <1K | 0.86× | |
| 49 | Iowa | ~2K | 0.85× | |
| 50 | Washington, District of Columbia | <1K | 0.82× |
The strongest cross-interests of the Auto-Tune audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italian Grand Prix | Sports | 237.39× | ||
| 02 | Soundtoys | Technology & Electronics | 177.23× | ||
| 03 | Plugin Alliance | Technology & Electronics | 126.44× | ||
| 04 | Hungarian Grand Prix | Sports | 120.00× | ||
| 05 | Dutch Grand Prix | Sports | 120.00× | ||
| 06 | Austrian Grand Prix | Sports | 80.98× | ||
| 07 | Cymatics | Music & Radio | 66.16× | ||
| 08 | Danny Brown (rapper) | Music & Radio | 60.69× | ||
| 09 | Universal Audio (company) | Music & Radio | 49.57× | ||
| 10 | TuneCore | Music & Radio | 39.39× | ||
| 11 | GarageBand | Music & Radio | 38.85× | ||
| 12 | FL Studio | Technology & Electronics | 36.33× | ||
| 13 | Native Instruments | Technology & Electronics | 31.44× | ||
| 14 | CD Baby | Music & Radio | 26.53× | ||
| 15 | SZA (singer) | Music & Radio | 24.93× | ||
| 16 | Sound design | Music & Radio | 22.50× | ||
| 17 | Digital audio workstation | Technology & Electronics | 21.96× | ||
| 18 | Effects unit | Technology & Electronics | 16.75× | ||
| 19 | Electronic musical instrument | Music & Radio | 14.00× | ||
| 20 | Recording studio | Music & Radio | 7.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.03× | |
| Luxury Orientation | PREMIUM | 1.78× | |
| Risk Appetite | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.73× | |
| Creativity | OPEN | 0.81× | |
| DIY Mentality | THRILL | 0.82× |
Auto-Tune has an estimated audience of 300,320 people in United States, concentrated in California and Texas.
14.9% of Auto-Tune fans are female, 85.1% are male, with an average age of 35.2 years.
Auto-Tune fans show strongest brand affinity for Italian Grand Prix (237.39×), FL Studio (36.33×), and Soundtoys (177.23×) over the country average.
Auto-Tune fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Auto-Tune itself, the audience over-indexes on FL Studio (36.33×), Soundtoys (177.23×), TuneCore (39.39×), and SZA (singer) (24.93×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Auto-Tune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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