Rascasse Audience Intelligence

Beyerdynamic Target Market in United States

A data profile of the people who buy, follow and care about Beyerdynamic in United States — modelled from more than twelve digital signal sources. Beyerdynamic has an estimated audience of 274,554 people in United States.

#36among Entertainment in United States#5245among Brand in United States#1272in Technology & Electronics

The average Beyerdynamic fan in United States is 45.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Apogee Electronics, Gibraltar, TP-Link, with strongest over-indexing on Apogee Electronics (123.97× the country average).

Demographically, the Beyerdynamic audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Price Sensitivity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beyerdynamic fan in United States is more male, around 45.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Apogee Electronics.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beyerdynamic profile in United States.

Audience size
275K
in United States
Gender
10.3%♀
89.7% male
Age
45.6
average years
Country rank
#50559
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Beyerdynamic

10.3% are female, 89.7% are male, average age 45.6.

Fig. 02

Gender split

10.3%
Female
89.7%
Male
Demographic split for Beyerdynamic audience in United States
MetricValue
Female10.3%
Male89.7%
Average age45.6
Estimated audience size274,554
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Beyerdynamic audience in United States
Age bracketShare%
16-198%
20-2913%
30-3919%
40-4925%
50+35%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Beyerdynamic audience comes from United States.

Worldwide audience distribution share by country for Beyerdynamic
CountryShare
Germany21.8%
United States17.2%
France4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beyerdynamic audience in United States is strongest.

Fig. 05

Top regions by affinity

Beyerdynamic customers by region in United States
#RegionReachAffinity×
01Oregon~5K1.43×
02Washington~8K1.41×
03California~40K1.33×
04Utah~3K1.20×
05Colorado~5K1.17×
06Alaska<1K1.16×
07Minnesota~4K1.11×
08Vermont<1K1.09×
09Wisconsin~5K1.08×
10New Hampshire~1K1.08×
11Arizona~6K1.07×
12Massachusetts~6K1.07×
13North Dakota<1K1.07×
14Tennessee~6K1.05×
15Nevada~3K1.04×
16New York~20K1.03×
17Illinois~10K1.03×
18Idaho~1K1.03×
19Montana<1K1.03×
20Michigan~7K1.02×
21Indiana~5K1.01×
22Oklahoma~3K1.01×
23Kansas~2K1.01×
24Missouri~4K1.00×
25Virginia~7K0.99×
26West Virginia~1K0.99×
27Hawaii~1K0.99×
28Iowa~2K0.98×
29Texas~20K0.97×
30New Mexico~1K0.97×
31Kentucky~3K0.96×
32Pennsylvania~9K0.94×
33Ohio~8K0.94×
34Georgia~8K0.94×
35Nebraska~1K0.94×
36Maine<1K0.94×
37South Dakota<1K0.94×
38New Jersey~7K0.93×
39Rhode Island<1K0.93×
40Maryland~4K0.92×
41Connecticut~3K0.92×
42South Carolina~4K0.90×
43Arkansas~2K0.90×
44North Carolina~7K0.89×
45Washington, District of Columbia<1K0.89×
46Florida~20K0.87×
47Delaware<1K0.86×
48Louisiana~3K0.85×
49Alabama~3K0.84×
50Mississippi~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Beyerdynamic, United States
0.78×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beyerdynamic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beyerdynamic audience
#·InterestCategoryAffinity×
01Lauten AudioTechnology & Electronics157.76×
02Solid State LogicTechnology & Electronics127.39×
03Apogee ElectronicsTechnology & Electronics123.97×
04TASCAMTechnology & Electronics103.57×
05TC-HeliconBusiness & Career100.33×
06Electro-VoiceTechnology & Electronics95.50×
07FocusriteTechnology & Electronics92.83×
08TP-LinkTechnology & Electronics77.35×
09Ultimate EarsTechnology & Electronics73.38×
10ShureTechnology & Electronics67.30×
11RecordingTechnology & Electronics65.29×
12GibraltarTravel & Leisure64.47×
13Harman KardonTechnology & Electronics59.25×
14Live sound mixingMusic & Radio55.48×
15Universal Audio (company)Music & Radio52.02×
16Audio-TechnicaTechnology & Electronics51.03×
17Earthworks (engineering)Business & Career45.96×
18Parrot (company)Technology & Electronics40.39×
19Digital audio workstationTechnology & Electronics21.28×
20MacintoshFashion & Accessoires19.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beyerdynamic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beyerdynamic audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.86×
TraditionCONSERVATISM1.67×
Need for SecurityCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beyerdynamic audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.89×
Design AffinityPREMIUM0.90×
IndulgenceJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Beyerdynamic's target market in United States?

Beyerdynamic's target market in United States covers an estimated 274,554 people, concentrated in California and Texas.

02

What is the gender split and age of Beyerdynamic customers?

10.3% of the Beyerdynamic audience are female, 89.7% are male, with an average age of 45.6 years.

03

Which brands do Beyerdynamic fans like most?

Beyerdynamic fans show strongest brand affinity for Apogee Electronics (123.97×), Gibraltar (64.47×), and TP-Link (77.35×) over the country average.

04

Where do Beyerdynamic fans live in United States?

Beyerdynamic fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Beyerdynamic fans also like?

Beyond Beyerdynamic itself, the audience over-indexes on Gibraltar (64.47×), TP-Link (77.35×), Focusrite (92.83×), and Solid State Logic (127.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Beyerdynamic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beyerdynamic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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