Recording Audience in United States

Recording has an estimated audience of 529,971 people in United States. 22.8% are female, 77.2% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Capital One, TP-Link, Autism Awareness, Livemusic, Diabetes mellitus awareness.

The average Recording fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, TP-Link, Autism Awareness, with strongest over-indexing on Capital One (8.32× the country average). Demographically, the Recording audience skews more male with an average age of 39.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Recording fans

Demographic split for Recording audience in United States
MetricValue
Female22.8%
Male77.2%
Average age39.0
Estimated audience size529,971

Audience persona

The typical Recording fan in United States is more male, around 39.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Recording in United States
RegionReachAffinity
California75,8671.3×
Texas56,6071.24×
Florida43,9711.23×
New York35,7781.21×
Georgia18,8311.15×
Illinois17,8841.01×
Ohio17,3411.06×
North Carolina16,8211.05×
Pennsylvania16,6960.94×
New Jersey14,3021.06×
Virginia14,2311.1×
Michigan13,9791.01×
Arizona12,4411.15×
Washington11,4441.08×
Tennessee11,2821.06×
Maryland10,9971.21×
Massachusetts10,5941.01×
Indiana10,0851.04×
Colorado9,0391.08×
Alabama8,5901.16×
South Carolina8,4421.06×
Missouri8,2730.97×
Louisiana7,7081.13×
Minnesota6,8900.91×
Oregon6,5421.08×
Kentucky6,4730.97×
Wisconsin6,4430.81×
Oklahoma6,2161.06×
Connecticut5,8651.1×
Nevada5,3051.04×
Utah4,9741.05×
Kansas4,7591.14×
Arkansas4,7031.08×
Mississippi4,4271.01×
Iowa3,7650.86×
New Mexico2,5350.95×
Hawaii2,4661.08×
Idaho2,4060.91×
West Virginia1,9750.8×
Nebraska1,9480.73×
Washington, District of Columbia1,7821.12×
New Hampshire1,6750.8×
Rhode Island1,5490.92×
Maine1,4800.78×
Delaware1,3120.9×
Montana1,1700.8×
Alaska9900.87×
Vermont8360.9×
South Dakota8280.68×
North Dakota7500.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Recording audience
BrandAffinityCategory
Capital One8.32×Business & Career
TP-Link75.43×Technology & Electronics
Autism Awareness19.03×Health
Livemusic10.55×Music & Radio
Diabetes mellitus awareness12.38×Health
CarGurus9.49×Cars & Mobility
Resident Advisor36.36×Music & Radio
Google Maps6.16×Internet & Social Media
Ozzy Osbourne13.38×Music & Radio
DeviantArt10.1×Internet & Social Media
Microblogging12.57×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indeed.com5.07×Business & Career
Kurt Cobain13.55×Music & Radio
Income tax13.09×Business & Career
Subwoofer21.99×Technology & Electronics
Beetlejuice5.08×Movies & TV
Mick Jagger17.09×Music & Radio
Def Leppard22.01×Music & Radio
ICloud9.08×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Recording audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.46
Early Adopter MentalityPOWER2.07
Design AffinityPREMIUM2.06
Need for SecurityCONSERVATISM1.94
Luxury OrientationPREMIUM1.68
TraditionCONSERVATISM1.65

Worldwide distribution

Worldwide audience distribution share by country for Recording
CountryShare
South Korea23.4%
United States21.6%
Japan6.8%

See Recording audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Recording have in United States?

Recording has an estimated audience of 529,971 people in United States, concentrated in California and Texas.

What is the gender split and age of Recording fans?

22.8% of Recording fans are female, 77.2% are male, with an average age of 39.0 years.

Which brands do Recording fans like most?

Recording fans show strongest brand affinity for Capital One (8.32×), TP-Link (75.43×), and Autism Awareness (19.03×) over the country average.

Where do Recording fans live in United States?

Recording fans in United States are most concentrated in California (reach 75,867), Texas (reach 56,607), and Florida (reach 43,971). These three regions account for the largest share of the active audience.

What other brands do Recording fans also like?

Beyond Recording itself, the audience over-indexes on TP-Link (75.43×), Autism Awareness (19.03×), Livemusic (10.55×), and Diabetes mellitus awareness (12.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Recording. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.