Rascasse Audience Intelligence

Recording Audience in United States

A data profile of the people who buy, follow and care about Recording in United States — modelled from more than twelve digital signal sources. Recording has an estimated audience of 529,971 people in United States.

#11165among Topic in United States#989in Technology & Electronics

The average Recording fan in United States is 39.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TP-Link, Film score, Beyerdynamic, with strongest over-indexing on TP-Link (62.86× the country average).

Demographically, the Recording audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Recording fan in United States is more male, around 39.0 years old, with strong Tradition tendencies and a notable affinity for TP-Link.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Recording profile in United States.

Audience size
530K
in United States
Gender
22.8%♀
77.2% male
Age
39.0
average years
Country rank
#35434
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recording fans

22.8% are female, 77.2% are male, average age 39.0.

Fig. 02

Gender split

22.8%
Female
77.2%
Male
Demographic split for Recording audience in United States
MetricValue
Female22.8%
Male77.2%
Average age39.0
Estimated audience size529,971
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Recording audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3918%
40-4918%
50+23%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Recording audience comes from United States.

Worldwide audience distribution share by country for Recording
CountryShare
South Korea23.3%
United States21.6%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recording audience in United States is strongest.

Fig. 05

Top regions by affinity

Recording fans by region: top regions in United States
#RegionReachAffinity×
01California~70K1.20×
02Texas~50K1.19×
03Florida~40K1.15×
04Georgia~20K1.15×
05Maryland~10K1.15×
06Louisiana~8K1.15×
07Alabama~8K1.12×
08Washington, District of Columbia~2K1.11×
09New York~30K1.10×
10Oregon~7K1.09×
11Connecticut~6K1.09×
12Hawaii~2K1.09×
13Arizona~10K1.08×
14Arkansas~5K1.08×
15Virginia~10K1.07×
16Mississippi~5K1.06×
17Kansas~4K1.06×
18North Carolina~20K1.05×
19Utah~5K1.05×
20Oklahoma~6K1.04×
21Tennessee~10K1.03×
22Colorado~9K1.03×
23South Carolina~8K1.03×
24Nevada~5K1.03×
25New Jersey~10K1.02×
26Washington~10K1.02×
27Indiana~10K1.02×
28New Mexico~3K1.02×
29Ohio~20K1.00×
30Kentucky~7K1.00×
31Missouri~8K0.99×
32Michigan~10K0.98×
33Illinois~20K0.97×
34Massachusetts~10K0.97×
35Alaska~1K0.96×
36Idaho~3K0.95×
37Delaware~1K0.95×
38Vermont<1K0.95×
39Pennsylvania~20K0.93×
40Rhode Island~2K0.93×
41Minnesota~7K0.91×
42West Virginia~2K0.91×
43Montana~1K0.91×
44Iowa~4K0.90×
45New Hampshire~2K0.88×
46Maine~2K0.87×
47South Dakota~1K0.86×
48North Dakota<1K0.86×
49Wisconsin~7K0.85×
50Nebraska~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Recording, United States
0.82×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Recording audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Recording audience
#·InterestCategoryAffinity×
01BeyerdynamicTechnology & Electronics65.29×
02TP-LinkTechnology & Electronics62.86×
03Harman KardonTechnology & Electronics36.25×
04GarageBandMusic & Radio29.59×
05SanDiskTechnology & Electronics24.45×
06Resident AdvisorMusic & Radio22.12×
07BodrumTravel & Leisure17.97×
08Audio-TechnicaTechnology & Electronics16.70×
09Vera FarmigaMovies & TV16.61×
10Contemporary classical musicMusic & Radio13.10×
11High-end audioTechnology & Electronics12.00×
12Heartland (Canadian TV series)Movies & TV11.66×
13ColdplayMusic & Radio10.91×
14Film scoreMusic & Radio10.12×
15Disneyland ParisTravel & Leisure9.44×
16Broadway theatreTravel & Leisure5.41×
17LivemusicMusic & Radio4.88×
18Folk musicMusic & Radio4.50×
19Musical theatreMovies & TV2.98×
20Planet FitnessSports2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Recording audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Recording audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.02×
Need for SecurityCONSERVATISM2.01×
Risk AppetiteTHRILL1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Recording audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
Community OrientationOPEN0.73×
ExtroversionTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Recording have in United States?

Recording has an estimated audience of 529,971 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Recording fans?

22.8% of Recording fans are female, 77.2% are male, with an average age of 39.0 years.

03

Which brands do Recording fans like most?

Recording fans show strongest brand affinity for TP-Link (62.86×), Film score (10.12×), and Beyerdynamic (65.29×) over the country average.

04

Where do Recording fans live in United States?

Recording fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Recording fans also like?

Beyond Recording itself, the audience over-indexes on Film score (10.12×), Beyerdynamic (65.29×), Harman Kardon (36.25×), and Resident Advisor (22.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Recording audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Recording. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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