SanDisk Audience in United States

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SanDisk has an estimated audience of 952,117 people in United States. 19.6% are female, 80.4% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Origin (digital distribution software), Micro Center, TP-Link, Western Digital, NeoGAF.

The average SanDisk fan in United States is 42.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Origin (digital distribution software), Micro Center, TP-Link, with strongest over-indexing on Origin (digital distribution software) (39.71× the country average). Demographically, the SanDisk audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of SanDisk fans

Demographic split for SanDisk audience in United States
MetricValue
Female19.6%
Male80.4%
Average age42.3
Estimated audience size952,117

Audience persona

The typical SanDisk fan in United States is more male, around 42.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Origin (digital distribution software).

Top regions in United States

Top regions ranked by reach for SanDisk in United States
RegionReachAffinity
California210,6262.01×
Texas86,3251.05×
New York72,4471.36×
Florida66,8811.04×
Illinois34,8511.1×
Pennsylvania28,4350.89×
New Jersey28,2471.17×
Georgia28,1480.96×
Ohio26,6230.91×
Washington26,2011.37×
North Carolina25,5080.89×
Virginia24,7841.07×
Michigan23,8430.96×
Massachusetts21,8341.16×
Arizona19,5101×
Maryland17,3681.06×
Indiana17,0820.98×
Tennessee16,9780.89×
Colorado16,1001.07×
Wisconsin15,5711.09×
Minnesota14,4301.06×
Oregon13,9751.28×
Missouri13,4800.88×
South Carolina11,6620.81×
Louisiana10,3250.84×
Connecticut10,2391.07×
Alabama10,1600.76×
Kentucky10,1560.85×
Utah9,9131.16×
Nevada9,8391.07×
Oklahoma9,3970.89×
Kansas7,2360.96×
Iowa6,5810.84×
Arkansas6,1010.78×
Hawaii6,0411.48×
Idaho5,8931.23×
Mississippi5,0100.64×
New Mexico4,4410.93×
Nebraska3,8450.81×
New Hampshire3,7461×
Washington, District of Columbia3,5791.25×
West Virginia3,2320.73×
Maine3,0710.9×
Rhode Island2,6810.88×
Montana2,3590.89×
Alaska1,9410.95×
South Dakota1,8580.84×
Delaware1,7560.67×
North Dakota1,6490.84×
Vermont1,5650.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SanDisk audience
BrandAffinityCategory
Origin (digital distribution software)39.71×Games
Micro Center15.49×Shopping
TP-Link65.26×Technology & Electronics
Western Digital51.24×Technology & Electronics
NeoGAF85.62×Internet & Social Media
Boss Corporation28.46×Music & Radio
Seagate Technology49.02×Technology & Electronics
GameZone63.45×Sports
Steam6.77×Games
ASRock53.08×Technology & Electronics
Nvidia8.91×Technology & Electronics
Reddit3.04×Internet & Social Media
Macintosh8.9×Fashion & Accessoires
Logitech12.15×Technology & Electronics
AutoZone2.96×Cars & Mobility
Apogee Electronics33.8×Technology & Electronics
Crucial Memory40.66×Technology & Electronics
Gmail2.89×Internet & Social Media
Blue Microphones37.8×Technology & Electronics
GameStop4.04×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SanDisk audience
TraitClusterScore
Early Adopter MentalityPOWER2.69
Need for SecurityCONSERVATISM2.3
LGBTQ+ IdentityOPEN2.25
Convenience OrientationPREMIUM1.87
IndulgenceJOY1.83
Design AffinityPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for SanDisk
CountryShare
United States17.0%
Brazil8.7%
Japan7.7%

See SanDisk audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does SanDisk have in United States?

SanDisk has an estimated audience of 952,117 people in United States, concentrated in California and Texas.

What is the gender split and age of SanDisk fans?

19.6% of SanDisk fans are female, 80.4% are male, with an average age of 42.3 years.

Which brands do SanDisk fans like most?

SanDisk fans show strongest brand affinity for Origin (digital distribution software) (39.71×), Micro Center (15.49×), and TP-Link (65.26×) over the country average.

Where do SanDisk fans live in United States?

SanDisk fans in United States are most concentrated in California (reach 210,626), Texas (reach 86,325), and New York (reach 72,447). These three regions account for the largest share of the active audience.

What other brands do SanDisk fans also like?

Beyond SanDisk itself, the audience over-indexes on Micro Center (15.49×), TP-Link (65.26×), Western Digital (51.24×), and NeoGAF (85.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SanDisk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.