Rascasse Audience Intelligence

SanDisk Target Market in United States

A data profile of the people who buy, follow and care about SanDisk in United States — modelled from more than twelve digital signal sources. SanDisk has an estimated audience of 1,203,011 people in United States.

#18among Computer / hardware in United States#2135among Brand in United States#688in Technology & Electronics

The average SanDisk fan in United States is 42.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Origin (digital distribution software), Micro Center, TP-Link, with strongest over-indexing on Origin (digital distribution software) (39.71× the country average).

Demographically, the SanDisk audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SanDisk fan in United States is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Origin (digital distribution software).

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SanDisk profile in United States.

Audience size
1.2M
in United States
Gender
19.6%♀
80.4% male
Age
42.3
average years
Country rank
#20851
Brand in United States
Fig. 01

Search interest · 12-month trend

+366%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SanDisk

19.6% are female, 80.4% are male, average age 42.3.

Fig. 02

Gender split

19.6%
Female
80.4%
Male
Demographic split for SanDisk audience in United States
MetricValue
Female19.6%
Male80.4%
Average age42.3
Estimated audience size1,203,011
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the SanDisk audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4918%
50+30%
Fig. 04

Worldwide distribution

19.6%

of the worldwide SanDisk audience comes from United States.

Worldwide audience distribution share by country for SanDisk
CountryShare
United States19.6%
Brazil8.1%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SanDisk audience in United States is strongest.

Fig. 05

Top regions by affinity

SanDisk customers by region in United States
#RegionReachAffinity×
01California~300K2.61×
02New York~90K1.66×
03Washington~30K1.61×
04New Jersey~40K1.45×
05Hawaii~6K1.40×
06Massachusetts~20K1.33×
07Washington, District of Columbia~4K1.23×
08Oregon~10K1.22×
09Idaho~6K1.21×
10Illinois~40K1.19×
11Virginia~30K1.13×
12Connecticut~10K1.13×
13Colorado~20K1.11×
14Texas~90K1.08×
15Nevada~10K1.07×
16New Hampshire~4K1.05×
17Florida~70K1.03×
18Arizona~20K1.02×
19Maryland~20K1.02×
20Utah~9K1.02×
21Georgia~30K1.00×
22Wisconsin~10K0.99×
23Michigan~20K0.98×
24Minnesota~10K0.98×
25Alaska~2K0.95×
26Vermont~2K0.95×
27Rhode Island~3K0.94×
28Pennsylvania~30K0.93×
29North Carolina~30K0.89×
30Kansas~7K0.88×
31Maine~3K0.88×
32Montana~2K0.87×
33Indiana~10K0.86×
34North Dakota~2K0.86×
35Delaware~2K0.85×
36New Mexico~4K0.84×
37Iowa~6K0.83×
38Nebraska~4K0.83×
39Missouri~10K0.82×
40South Dakota~2K0.82×
41Ohio~20K0.81×
42Tennessee~20K0.79×
43Oklahoma~8K0.79×
44Arkansas~6K0.79×
45Louisiana~10K0.78×
46South Carolina~10K0.77×
47Kentucky~9K0.76×
48Alabama~10K0.74×
49West Virginia~3K0.73×
50Mississippi~5K0.66×
Fig. 06

Affinity by region

Affinity by region — SanDisk, United States
0.66×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SanDisk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SanDisk audience
#·InterestCategoryAffinity×
01NeoGAFInternet & Social Media85.62×
02TP-LinkTechnology & Electronics65.26×
03GameZoneSports63.45×
04ASRockTechnology & Electronics53.08×
05Western DigitalTechnology & Electronics51.24×
06Seagate TechnologyTechnology & Electronics49.02×
07Crucial MemoryTechnology & Electronics40.66×
08Origin (digital distribution software)Games39.71×
09Blue MicrophonesTechnology & Electronics37.80×
10Micron TechnologyBusiness & Career36.33×
11Apogee ElectronicsTechnology & Electronics33.80×
12Micro CenterShopping15.49×
13LogitechTechnology & Electronics12.15×
14NvidiaTechnology & Electronics8.91×
15MacintoshFashion & Accessoires8.90×
16SteamGames6.77×
17RedditInternet & Social Media3.04×
18AutoZoneCars & Mobility2.96×
19GmailInternet & Social Media2.89×
20PeacemakerMovies & TV2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SanDisk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SanDisk audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.93×
Early Adopter MentalityPOWER1.89×
PatriotismCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SanDisk audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
Design AffinityPREMIUM0.99×
MindfulnessBALANCE1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SanDisk's target market in United States?

SanDisk's target market in United States covers an estimated 1,203,011 people, concentrated in California and Texas.

02

What is the gender split and age of SanDisk customers?

19.6% of the SanDisk audience are female, 80.4% are male, with an average age of 42.3 years.

03

Which brands do SanDisk fans like most?

SanDisk fans show strongest brand affinity for Origin (digital distribution software) (39.71×), Micro Center (15.49×), and TP-Link (65.26×) over the country average.

04

Where do SanDisk fans live in United States?

SanDisk fans in United States are most concentrated in California (reach ~300K), Texas (reach ~90K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do SanDisk fans also like?

Beyond SanDisk itself, the audience over-indexes on Micro Center (15.49×), TP-Link (65.26×), Western Digital (51.24×), and Seagate Technology (49.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See SanDisk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SanDisk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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