Logitech Audience in United States

Logitech logo

Logitech has an estimated audience of 3,645,554 people in United States. 30.2% are female, 69.8% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: PC game, Counter-Strike: Global Offensive, World of Warcraft, Call of Duty, Twitch.

The average Logitech fan in United States is 32.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PC game, Counter-Strike: Global Offensive, World of Warcraft, with strongest over-indexing on PC game (7.8× the country average). Demographically, the Logitech audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of Logitech fans

Demographic split for Logitech audience in United States
MetricValue
Female30.2%
Male69.8%
Average age32.0
Estimated audience size3,645,554

Audience persona

The typical Logitech fan in United States is more male, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for PC game.

Top regions in United States

Top regions ranked by reach for Logitech in United States
RegionReachAffinity
California583,6791.46×
Texas362,7071.16×
Florida261,4991.06×
New York236,6751.16×
Illinois131,1811.08×
Pennsylvania120,8650.98×
Georgia112,4661×
North Carolina109,2421×
Ohio103,9210.93×
Washington102,9371.41×
New Jersey98,7901.07×
Michigan97,8511.03×
Virginia97,4771.1×
Arizona82,9991.12×
Massachusetts80,8121.13×
Tennessee68,6810.94×
Colorado66,3011.15×
Indiana64,2780.97×
Maryland61,2550.98×
Missouri57,8050.98×
Minnesota56,2031.08×
Wisconsin52,0080.95×
Oregon51,8321.24×
South Carolina45,0440.82×
Kentucky43,9000.96×
Alabama43,6660.86×
Utah40,0481.23×
Louisiana39,0390.83×
Oklahoma38,9160.96×
Connecticut36,5021×
Nevada36,2491.03×
Iowa29,2210.97×
Kansas28,2150.98×
Arkansas26,8960.9×
Mississippi21,5640.72×
Idaho18,2211×
Nebraska17,6890.97×
Hawaii15,3170.98×
New Mexico15,1330.83×
New Hampshire14,4521.01×
West Virginia13,9140.82×
Washington, District of Columbia11,5051.05×
Maine11,0990.85×
Rhode Island9,9660.86×
Montana9,2180.91×
Alaska9,0721.16×
North Dakota8,0041.07×
Delaware7,5810.75×
South Dakota7,5300.89×
Vermont5,3990.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Logitech audience
BrandAffinityCategory
PC game7.8×Games
Counter-Strike: Global Offensive8.68×Games
World of Warcraft6.05×Games
Call of Duty8.4×Games
Twitch3.97×Games
Epic Games5.82×Games
Staples Inc.3.42×Business & Career
Graphics processing unit7.61×Technology & Electronics
Fortnite4.32×Games
MetroPCS7.05×Technology & Electronics
Gamer3.15×Games
Mobile game2.67×Games
The Last of Us5.94×Games
League of Legends4.85×Games
Video game industry6.52×Games
T-Mobile2.15×Technology & Electronics
Outdoor Photographer4.01×Arts & Culture
Nintendo Switch6.01×Games
Digital electronics4.27×Technology & Electronics
Call of Duty: Black Ops7.22×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Logitech audience
TraitClusterScore
Early Adopter MentalityPOWER1.9
LGBTQ+ IdentityOPEN1.78
IndulgenceJOY1.59
Luxury OrientationPREMIUM1.43
Convenience OrientationPREMIUM1.41
SustainabilityBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Logitech
CountryShare
United States20.4%
Germany7.0%
Brazil5.3%

See Logitech audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does Logitech have in United States?

Logitech has an estimated audience of 3,645,554 people in United States, concentrated in California and Texas.

What is the gender split and age of Logitech fans?

30.2% of Logitech fans are female, 69.8% are male, with an average age of 32.0 years.

Which brands do Logitech fans like most?

Logitech fans show strongest brand affinity for PC game (7.8×), Counter-Strike: Global Offensive (8.68×), and World of Warcraft (6.05×) over the country average.

Where do Logitech fans live in United States?

Logitech fans in United States are most concentrated in California (reach 583,679), Texas (reach 362,707), and Florida (reach 261,499). These three regions account for the largest share of the active audience.

What other brands do Logitech fans also like?

Beyond Logitech itself, the audience over-indexes on Counter-Strike: Global Offensive (8.68×), World of Warcraft (6.05×), Call of Duty (8.4×), and Twitch (3.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Logitech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.