Rascasse Audience Intelligence

Micron Technology Target Market in United States

A data profile of the people who buy, follow and care about Micron Technology in United States — modelled from more than twelve digital signal sources. Micron Technology has an estimated audience of 362,689 people in United States.

#4514among Brand in United States#2679in Business & Career

The average Micron Technology fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Idaho, Texas.

Top brand affinities include Micro Center, UniFi, Vera Farmiga, with strongest over-indexing on Micro Center (94.43× the country average).

Demographically, the Micron Technology audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Micron Technology fan in United States is more male, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Micro Center.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Micron Technology profile in United States.

Audience size
363K
in United States
Gender
18.0%♀
82.0% male
Age
37.7
average years
Country rank
#43792
Brand in United States
Fig. 01

Search interest · 12-month trend

+231%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Micron Technology

18.0% are female, 82.0% are male, average age 37.7.

Fig. 02

Gender split

18.0%
Female
82.0%
Male
Demographic split for Micron Technology audience in United States
MetricValue
Female18.0%
Male82.0%
Average age37.7
Estimated audience size362,689
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Micron Technology audience in United States
Age bracketShare%
16-1917%
20-2925%
30-3927%
40-4916%
50+16%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Micron Technology audience comes from United States.

Worldwide audience distribution share by country for Micron Technology
CountryShare
United States30.6%
Germany17.2%
India12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Micron Technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Micron Technology customers by region in United States
#RegionReachAffinity×
01Idaho~30K25.07×
02Virginia~8K1.25×
03Washington, District of Columbia~1K1.24×
04California~40K1.19×
05New York~20K1.02×
06Washington~6K1.01×
07Oregon~3K0.97×
08Massachusetts~5K0.86×
09Utah~2K0.81×
10New Jersey~6K0.80×
11Montana<1K0.80×
12Hawaii<1K0.79×
13Alaska<1K0.79×
14Colorado~3K0.78×
15Vermont<1K0.76×
16Connecticut~2K0.75×
17Maryland~4K0.74×
18New Hampshire<1K0.74×
19North Dakota<1K0.73×
20Arizona~4K0.72×
21Texas~20K0.71×
22South Dakota<1K0.71×
23Rhode Island<1K0.70×
24Delaware<1K0.69×
25Georgia~6K0.67×
26Illinois~6K0.66×
27Maine<1K0.64×
28Indiana~3K0.63×
29Minnesota~2K0.62×
30Nevada~2K0.62×
31West Virginia<1K0.62×
32New Mexico<1K0.60×
33Nebraska<1K0.58×
34Pennsylvania~5K0.57×
35North Carolina~5K0.57×
36Iowa~1K0.57×
37Florida~10K0.56×
38Michigan~4K0.56×
39Wisconsin~2K0.56×
40Kansas~1K0.56×
41Mississippi~1K0.55×
42Arkansas~1K0.54×
43Missouri~2K0.53×
44South Carolina~2K0.50×
45Oklahoma~2K0.50×
46Ohio~4K0.49×
47Louisiana~2K0.49×
48Kentucky~2K0.49×
49Tennessee~3K0.47×
50Alabama~2K0.47×
Fig. 06

Affinity by region

Affinity by region — Micron Technology, United States
0.47×1.00×25.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Micron Technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Micron Technology audience
#·InterestCategoryAffinity×
01UniFiTechnology & Electronics382.68×
02UplayInternet & Social Media246.61×
03KyoceraTechnology & Electronics238.70×
04DilbertLiterature189.86×
05Alice: Madness ReturnsGames143.24×
06Vera FarmigaMovies & TV139.85×
07Seagate TechnologyTechnology & Electronics136.59×
08Western DigitalTechnology & Electronics122.49×
09ASRockTechnology & Electronics120.74×
10TP-LinkTechnology & Electronics115.23×
11BenQTechnology & Electronics112.28×
12Path of ExileGames111.95×
13Water coolingTechnology & Electronics96.49×
14Tom's HardwareTechnology & Electronics95.22×
15Micro CenterShopping94.43×
16Cooler MasterTechnology & Electronics93.46×
17NetgearTechnology & Electronics67.07×
18SteelSeriesGames50.31×
19Solid-state driveTechnology & Electronics45.61×
20NeweggShopping36.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Micron Technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Micron Technology audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.09×
SustainabilityBALANCE2.49×
Need for SecurityCONSERVATISM2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Micron Technology audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.66×
Pet OwnershipJOY0.69×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Micron Technology's target market in United States?

Micron Technology's target market in United States covers an estimated 362,689 people, concentrated in California and Idaho.

02

What is the gender split and age of Micron Technology customers?

18.0% of the Micron Technology audience are female, 82.0% are male, with an average age of 37.7 years.

03

Which brands do Micron Technology fans like most?

Micron Technology fans show strongest brand affinity for Micro Center (94.43×), UniFi (382.68×), and Vera Farmiga (139.85×) over the country average.

04

Where do Micron Technology fans live in United States?

Micron Technology fans in United States are most concentrated in California (reach ~40K), Idaho (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Micron Technology fans also like?

Beyond Micron Technology itself, the audience over-indexes on UniFi (382.68×), Vera Farmiga (139.85×), Dilbert (189.86×), and Western Digital (122.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Micron Technology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Micron Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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