Rascasse Audience Intelligence

Netgear Target Market in United States

A data profile of the people who buy, follow and care about Netgear in United States — modelled from more than twelve digital signal sources. Netgear has an estimated audience of 1,099,199 people in United States.

#19among Computer / hardware in United States#2258among Brand in United States#713in Technology & Electronics

The average Netgear fan in United States is 44.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Origin (digital distribution software), Micro Center, UniFi, with strongest over-indexing on Origin (digital distribution software) (55.84× the country average).

Demographically, the Netgear audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Netgear fan in United States is more male, around 44.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Origin (digital distribution software).

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Netgear profile in United States.

Audience size
1.1M
in United States
Gender
28.1%♀
71.9% male
Age
44.1
average years
Country rank
#22193
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Netgear

28.1% are female, 71.9% are male, average age 44.1.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Netgear audience in United States
MetricValue
Female28.1%
Male71.9%
Average age44.1
Estimated audience size1,099,199
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Netgear audience in United States
Age bracketShare%
16-199%
20-2916%
30-3921%
40-4924%
50+30%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Netgear audience comes from United States.

Worldwide audience distribution share by country for Netgear
CountryShare
United States41.5%
Germany5.6%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Netgear audience in United States is strongest.

Fig. 05

Top regions by affinity

Netgear customers by region in United States
#RegionReachAffinity×
01Hawaii~6K1.26×
02Washington~30K1.24×
03Idaho~7K1.22×
04Montana~4K1.19×
05California~100K1.17×
06New Hampshire~5K1.17×
07Alaska~3K1.16×
08Utah~10K1.10×
09Iowa~10K1.10×
10New Mexico~6K1.10×
11Wisconsin~20K1.09×
12Maine~4K1.09×
13Oregon~10K1.08×
14North Dakota~2K1.06×
15Louisiana~20K1.05×
16Nevada~10K1.05×
17Arizona~20K1.03×
18Colorado~20K1.02×
19North Carolina~30K1.01×
20Tennessee~20K1.01×
21Connecticut~10K1.01×
22West Virginia~5K1.01×
23Illinois~40K1.00×
24Alabama~20K1.00×
25Minnesota~20K0.99×
26Vermont~2K0.99×
27Michigan~30K0.98×
28Nebraska~5K0.98×
29South Dakota~3K0.98×
30Kentucky~10K0.96×
31Georgia~30K0.95×
32Virginia~30K0.95×
33Arkansas~9K0.95×
34Pennsylvania~30K0.93×
35South Carolina~20K0.93×
36Florida~70K0.92×
37Ohio~30K0.92×
38Missouri~20K0.92×
39Massachusetts~20K0.91×
40Oklahoma~10K0.91×
41Texas~90K0.90×
42Mississippi~8K0.88×
43Kansas~8K0.88×
44New York~50K0.86×
45Indiana~20K0.86×
46Maryland~20K0.86×
47Delaware~3K0.86×
48New Jersey~20K0.83×
49Washington, District of Columbia~3K0.82×
50Rhode Island~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Netgear, United States
0.72×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Netgear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Netgear audience
#·InterestCategoryAffinity×
01D-LinkTechnology & Electronics127.69×
02GameZoneSports89.60×
03UniFiTechnology & Electronics86.83×
04Riddick (film)Movies & TV85.04×
05ASRockTechnology & Electronics81.86×
06Somali catPets & Animals79.93×
07Micron TechnologyBusiness & Career67.07×
08GOG.comGames61.14×
09A Million Ways to Die in the WestMovies & TV57.47×
10Green Man GamingShopping57.38×
11Origin (digital distribution software)Games55.84×
12TP-LinkTechnology & Electronics42.49×
13San Bernardino Valley CollegeBusiness & Career40.92×
14Giant BombGames36.14×
15Voice command deviceTechnology & Electronics32.83×
16Micro CenterShopping26.48×
17NeweggShopping18.57×
18The UPS StoreShopping5.17×
19Best BuyShopping4.67×
20RedditInternet & Social Media4.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Netgear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Netgear audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.70×
Need for SecurityCONSERVATISM1.63×
Price SensitivityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Netgear audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.96×
Luxury OrientationPREMIUM1.01×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Netgear's target market in United States?

Netgear's target market in United States covers an estimated 1,099,199 people, concentrated in California and Texas.

02

What is the gender split and age of Netgear customers?

28.1% of the Netgear audience are female, 71.9% are male, with an average age of 44.1 years.

03

Which brands do Netgear fans like most?

Netgear fans show strongest brand affinity for Origin (digital distribution software) (55.84×), Micro Center (26.48×), and UniFi (86.83×) over the country average.

04

Where do Netgear fans live in United States?

Netgear fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Netgear fans also like?

Beyond Netgear itself, the audience over-indexes on Micro Center (26.48×), UniFi (86.83×), San Bernardino Valley College (40.92×), and Riddick (film) (85.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Netgear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Netgear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →