Origin (digital distribution software) Audience in United States

Origin (digital distribution software) has an estimated audience of 2,789,329 people in United States. 46.8% are female, 53.2% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, Uplay, Path of Exile, TP-Link, Water cooling.

The average Origin (digital distribution software) fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, Uplay, Path of Exile, with strongest over-indexing on Micro Center (56.66× the country average). Demographically, the Origin (digital distribution software) audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Origin (digital distribution software) fans

Demographic split for Origin (digital distribution software) audience in United States
MetricValue
Female46.8%
Male53.2%
Average age41.5
Estimated audience size2,789,329

Audience persona

The typical Origin (digital distribution software) fan in United States is balanced, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Origin (digital distribution software) in United States
RegionReachAffinity
California354,7541.16×
Texas273,9681.14×
Florida199,5731.06×
New York184,3851.18×
North Carolina100,3691.2×
Georgia90,2541.05×
Illinois87,7810.94×
Ohio84,7420.99×
Pennsylvania84,7230.9×
Michigan78,5071.08×
Virginia78,2021.15×
Washington77,1641.38×
New Jersey71,7791.01×
Arizona68,7151.21×
Massachusetts60,7751.11×
Tennessee54,9550.98×
Colorado53,2651.21×
Maryland50,5131.05×
Indiana46,8120.92×
Missouri43,2860.96×
Alabama38,9071×
Louisiana38,1691.06×
South Carolina38,0780.91×
Oregon37,9951.19×
Wisconsin37,1040.88×
Minnesota36,6190.92×
Kentucky30,1460.86×
Oklahoma29,3550.95×
Connecticut28,5511.02×
Nevada24,6880.92×
Utah23,1690.93×
Mississippi20,1750.88×
Iowa19,1420.83×
Arkansas18,7060.81×
Kansas18,6700.85×
Maine17,3581.74×
Idaho13,5890.97×
New Mexico11,3350.81×
New Hampshire11,1031.01×
Hawaii11,0670.92×
Nebraska10,8720.78×
West Virginia10,7670.83×
Washington, District of Columbia9,0681.08×
Rhode Island8,2880.93×
Montana7,9361.03×
Delaware6,5190.85×
Alaska6,3071.06×
South Dakota4,8480.75×
Vermont4,6080.94×
North Dakota4,5630.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Origin (digital distribution software) audience
BrandAffinityCategory
Micro Center56.66×Shopping
Uplay325×Internet & Social Media
Path of Exile132.24×Games
TP-Link91.04×Technology & Electronics
Water cooling90.21×Technology & Electronics
ASRock147.61×Technology & Electronics
BenQ139.2×Technology & Electronics
Devil May Cry47.14×Games
Western Digital68.69×Technology & Electronics
Netgear49.1×Technology & Electronics
Belkin41.58×Technology & Electronics
Alice: Madness Returns114.45×Games
Metal Gear Solid51.25×Games
Seagate Technology71.42×Technology & Electronics
Rise of the Tomb Raider47.76×Games
Tim Duncan36.04×Sports
Watch Dogs29.99×Games
Ubisoft21.46×Games
SanDisk35.61×Technology & Electronics
Mandy Patinkin20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Origin (digital distribution software) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.32
Early Adopter MentalityPOWER1.25
Quality AwarenessPREMIUM1.2
IndulgenceJOY1.17
IndividualismJOY1.15
TravellingTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Origin (digital distribution software)
CountryShare
United States12.4%
France5.4%
Italy5.4%

See Origin (digital distribution software) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Origin (digital distribution software) have in United States?

Origin (digital distribution software) has an estimated audience of 2,789,329 people in United States, concentrated in California and Texas.

What is the gender split and age of Origin (digital distribution software) fans?

46.8% of Origin (digital distribution software) fans are female, 53.2% are male, with an average age of 41.5 years.

Which brands do Origin (digital distribution software) fans like most?

Origin (digital distribution software) fans show strongest brand affinity for Micro Center (56.66×), Uplay (325×), and Path of Exile (132.24×) over the country average.

Where do Origin (digital distribution software) fans live in United States?

Origin (digital distribution software) fans in United States are most concentrated in California (reach 354,754), Texas (reach 273,968), and Florida (reach 199,573). These three regions account for the largest share of the active audience.

What other brands do Origin (digital distribution software) fans also like?

Beyond Origin (digital distribution software) itself, the audience over-indexes on Uplay (325×), Path of Exile (132.24×), TP-Link (91.04×), and Water cooling (90.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Origin (digital distribution software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.