Rascasse Audience Intelligence

Origin (digital distribution software) Target Market in United States

A data profile of the people who buy, follow and care about Origin (digital distribution software) in United States — modelled from more than twelve digital signal sources. Origin (digital distribution software) has an estimated audience of 3,783,502 people in United States.

#866among Brand in United States#169in Games

The average Origin (digital distribution software) fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Uplay, Seagate Technology, with strongest over-indexing on Micro Center (42.82× the country average).

Demographically, the Origin (digital distribution software) audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Origin (digital distribution software) fan in United States is balanced, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Micro Center.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Origin (digital distribution software) profile in United States.

Audience size
3.8M
in United States
Gender
46.8%♀
53.2% male
Age
41.5
average years
Country rank
#8427
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Origin (digital distribution software)

46.8% are female, 53.2% are male, average age 41.5.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Origin (digital distribution software) audience in United States
MetricValue
Female46.8%
Male53.2%
Average age41.5
Estimated audience size3,783,502
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Origin (digital distribution software) audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4922%
50+25%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Origin (digital distribution software) audience comes from United States.

Worldwide audience distribution share by country for Origin (digital distribution software)
CountryShare
United States15.1%
France5.8%
Spain5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Origin (digital distribution software) audience in United States is strongest.

Fig. 05

Top regions by affinity

Origin (digital distribution software) customers by region in United States
#RegionReachAffinity×
01Maine~20K1.75×
02Colorado~60K1.33×
03Washington~70K1.28×
04Virginia~80K1.19×
05North Carolina~100K1.16×
06California~400K1.15×
07Arizona~60K1.13×
08Oregon~40K1.12×
09Louisiana~40K1.11×
10New York~200K1.09×
11Alaska~7K1.09×
12Washington, District of Columbia~9K1.08×
13Texas~300K1.07×
14Massachusetts~60K1.05×
15New Hampshire~10K1.05×
16Montana~8K1.05×
17Idaho~10K1.03×
18Vermont~5K1.03×
19Georgia~90K1.02×
20Florida~200K1.00×
21Michigan~70K1.00×
22Maryland~50K1.00×
23Alabama~40K1.00×
24Oklahoma~30K0.97×
25Connecticut~30K0.97×
26Tennessee~50K0.96×
27Missouri~40K0.95×
28Ohio~80K0.94×
29New Jersey~70K0.94×
30Indiana~50K0.92×
31Hawaii~10K0.92×
32Rhode Island~8K0.92×
33South Carolina~40K0.91×
34Utah~20K0.91×
35Mississippi~20K0.91×
36West Virginia~10K0.91×
37North Dakota~5K0.91×
38Kentucky~30K0.90×
39Illinois~80K0.89×
40Arkansas~20K0.89×
41Pennsylvania~80K0.88×
42Wisconsin~40K0.88×
43Minnesota~40K0.88×
44Nevada~20K0.88×
45Kansas~20K0.88×
46New Mexico~10K0.88×
47Iowa~20K0.86×
48Delaware~7K0.86×
49South Dakota~6K0.86×
50Nebraska~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Origin (digital distribution software), United States
0.82×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Origin (digital distribution software) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Origin (digital distribution software) audience
#·InterestCategoryAffinity×
01UplayInternet & Social Media315.62×
02Alice: Madness ReturnsGames153.00×
03ASRockTechnology & Electronics139.77×
04BenQTechnology & Electronics133.82×
05Seagate TechnologyTechnology & Electronics99.12×
06American Truck SimulatorGames97.96×
07Path of ExileGames96.11×
08Water coolingTechnology & Electronics88.98×
09Tom's HardwareTechnology & Electronics88.03×
10Western DigitalTechnology & Electronics87.46×
11Cooler MasterTechnology & Electronics86.04×
12TP-LinkTechnology & Electronics82.32×
13Devil May CryGames57.14×
14Metal Gear SolidGames55.93×
15NetgearTechnology & Electronics55.84×
16Micro CenterShopping42.82×
17BelkinTechnology & Electronics42.34×
18Watch DogsGames40.26×
19NeweggShopping35.89×
20SteamGames16.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Origin (digital distribution software) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Origin (digital distribution software) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.47×
PatriotismCONSERVATISM1.45×
IndulgenceJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Origin (digital distribution software) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Origin (digital distribution software)'s target market in United States?

Origin (digital distribution software)'s target market in United States covers an estimated 3,783,502 people, concentrated in California and Texas.

02

What is the gender split and age of Origin (digital distribution software) customers?

46.8% of the Origin (digital distribution software) audience are female, 53.2% are male, with an average age of 41.5 years.

03

Which brands do Origin (digital distribution software) fans like most?

Origin (digital distribution software) fans show strongest brand affinity for Micro Center (42.82×), Uplay (315.62×), and Seagate Technology (99.12×) over the country average.

04

Where do Origin (digital distribution software) fans live in United States?

Origin (digital distribution software) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Origin (digital distribution software) fans also like?

Beyond Origin (digital distribution software) itself, the audience over-indexes on Uplay (315.62×), Seagate Technology (99.12×), Western Digital (87.46×), and Tom's Hardware (88.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Origin (digital distribution software) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Origin (digital distribution software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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