Cooler Master Audience in United States

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Cooler Master has an estimated audience of 495,714 people in United States. 21.6% are female, 78.4% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, Origin (digital distribution software), Newegg, Nvidia, GameZone.

The average Cooler Master fan in United States is 32.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, Origin (digital distribution software), Newegg, with strongest over-indexing on Micro Center (71.73× the country average). Demographically, the Cooler Master audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Cooler Master fans

Demographic split for Cooler Master audience in United States
MetricValue
Female21.6%
Male78.4%
Average age32.6
Estimated audience size495,714

Audience persona

The typical Cooler Master fan in United States is more male, around 32.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Cooler Master in United States
RegionReachAffinity
California80,9541.49×
Texas50,9611.2×
Florida33,3810.99×
New York27,3600.99×
Georgia19,8971.3×
Illinois16,4651×
Pennsylvania16,0810.96×
Ohio15,1650.99×
North Carolina14,2740.96×
Washington13,7471.38×
Virginia13,6811.13×
Michigan13,3641.03×
Arizona12,5291.24×
New Jersey11,3160.9×
Indiana9,5731.06×
Tennessee9,3660.94×
Colorado8,9601.15×
Missouri8,6751.09×
Massachusetts8,5940.88×
Wisconsin8,0261.08×
Maryland7,6970.9×
Oregon7,0431.24×
Alabama6,7150.97×
Minnesota6,6100.93×
Kentucky6,5541.05×
Oklahoma6,3091.15×
South Carolina5,8600.79×
Louisiana5,8580.92×
Nevada5,6251.17×
Utah5,4621.23×
Connecticut4,4420.89×
Kansas4,0671.04×
Arkansas3,8230.94×
Iowa3,7960.93×
Mississippi2,9140.71×
Idaho2,8701.15×
New Mexico2,5541.03×
Nebraska2,2090.89×
Hawaii2,0890.98×
West Virginia1,9980.87×
New Hampshire1,6460.84×
Maine1,3830.78×
Rhode Island1,2950.82×
Alaska1,2561.18×
Montana1,2230.89×
Washington, District of Columbia1,1800.79×
South Dakota9850.86×
North Dakota9590.94×
Delaware8960.66×
Wyoming7180.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cooler Master audience
BrandAffinityCategory
Micro Center71.73×Shopping
Origin (digital distribution software)86.04×Games
Newegg41.65×Shopping
Nvidia28.4×Technology & Electronics
GameZone166.46×Sports
Green Man Gaming108.24×Shopping
Micro-Star International61.74×Technology & Electronics
ASRock141.17×Technology & Electronics
Homefront (video game)127.75×Games
Unreal (series)118.43×Movies & TV
UniFi79.62×Technology & Electronics
GOG.com89.04×Games
GeForce41.45×Technology & Electronics
Fractal Design117.27×Technology & Electronics
Path of Exile82.45×Games
Groovy (programming language)21.35×Technology & Electronics
EVGA Corporation116.85×Games
NeoGAF122.95×Internet & Social Media
SteelSeries44.52×Games
ICICI Lombard267.5×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cooler Master audience
TraitClusterScore
Early Adopter MentalityPOWER3.22
Need for SecurityCONSERVATISM1.39
LGBTQ+ IdentityOPEN1.38
IndividualismJOY1.23
Convenience OrientationPREMIUM1.2
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Cooler Master
CountryShare
United States18.3%
Japan14.5%
Italy6.1%

See Cooler Master audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Cooler Master have in United States?

Cooler Master has an estimated audience of 495,714 people in United States, concentrated in California and Texas.

What is the gender split and age of Cooler Master fans?

21.6% of Cooler Master fans are female, 78.4% are male, with an average age of 32.6 years.

Which brands do Cooler Master fans like most?

Cooler Master fans show strongest brand affinity for Micro Center (71.73×), Origin (digital distribution software) (86.04×), and Newegg (41.65×) over the country average.

Where do Cooler Master fans live in United States?

Cooler Master fans in United States are most concentrated in California (reach 80,954), Texas (reach 50,961), and Florida (reach 33,381). These three regions account for the largest share of the active audience.

What other brands do Cooler Master fans also like?

Beyond Cooler Master itself, the audience over-indexes on Origin (digital distribution software) (86.04×), Newegg (41.65×), Nvidia (28.4×), and GameZone (166.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooler Master. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.