Rascasse Audience Intelligence

Cooler Master Audience in United States

A data profile of the people who buy, follow and care about Cooler Master in United States — modelled from more than twelve digital signal sources. Cooler Master has an estimated audience of 495,714 people in United States.

#11435among Topic in United States#1024in Technology & Electronics

The average Cooler Master fan in United States is 32.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Origin (digital distribution software), Newegg, with strongest over-indexing on Micro Center (71.73× the country average).

Demographically, the Cooler Master audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cooler Master fan in United States is more male, around 32.6 years old, with strong Social Media Usage tendencies and a notable affinity for Micro Center.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cooler Master profile in United States.

Audience size
496K
in United States
Gender
21.6%♀
78.4% male
Age
32.6
average years
Country rank
#36847
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooler Master fans

21.6% are female, 78.4% are male, average age 32.6.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for Cooler Master audience in United States
MetricValue
Female21.6%
Male78.4%
Average age32.6
Estimated audience size495,714
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Cooler Master audience in United States
Age bracketShare%
16-1935%
20-2926%
30-3918%
40-4912%
50+10%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Cooler Master audience comes from United States.

Worldwide audience distribution share by country for Cooler Master
CountryShare
United States18.3%
Japan14.5%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooler Master audience in United States is strongest.

Fig. 05

Top regions by affinity

Cooler Master fans by region: top regions in United States
#RegionReachAffinity×
01California~90K1.73×
02Washington~10K1.31×
03Georgia~20K1.21×
04Texas~50K1.18×
05Arizona~10K1.18×
06Oregon~7K1.18×
07Utah~5K1.16×
08Nevada~5K1.12×
09Idaho~3K1.12×
10Oklahoma~6K1.10×
11Colorado~8K1.06×
12Alaska~1K1.06×
13Virginia~10K1.05×
14Kansas~4K1.05×
15Missouri~8K1.04×
16New Mexico~3K1.04×
17Indiana~9K1.01×
18Wisconsin~8K1.01×
19North Dakota~1K1.01×
20Pennsylvania~20K1.00×
21Montana~1K1.00×
22Michigan~10K0.99×
23Kentucky~6K0.99×
24Hawaii~2K0.99×
25Florida~30K0.98×
26Tennessee~10K0.98×
27Alabama~7K0.98×
28Arkansas~4K0.98×
29South Dakota~1K0.98×
30Ohio~10K0.97×
31Minnesota~7K0.96×
32Nebraska~2K0.96×
33West Virginia~2K0.96×
34New York~30K0.95×
35Illinois~20K0.95×
36New Hampshire~2K0.95×
37North Carolina~10K0.94×
38Iowa~4K0.94×
39Louisiana~6K0.93×
40Vermont<1K0.93×
41Delaware~1K0.92×
42Rhode Island~1K0.91×
43Maine~2K0.90×
44Maryland~8K0.89×
45Connecticut~4K0.89×
46New Jersey~10K0.88×
47Massachusetts~9K0.88×
48Mississippi~4K0.88×
49Washington, District of Columbia~1K0.87×
50South Carolina~6K0.85×
Fig. 06

Affinity by region

Affinity by region — Cooler Master, United States
0.85×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cooler Master audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cooler Master audience
#·InterestCategoryAffinity×
01GameZoneSports166.46×
02ASRockTechnology & Electronics141.17×
03Homefront (video game)Games127.75×
04NeoGAFInternet & Social Media122.95×
05Unreal (series)Movies & TV118.43×
06Fractal DesignTechnology & Electronics117.27×
07EVGA CorporationGames116.85×
08Green Man GamingShopping108.24×
09Micron TechnologyBusiness & Career93.46×
10GOG.comGames89.04×
11Origin (digital distribution software)Games86.04×
12Path of ExileGames82.45×
13UniFiTechnology & Electronics79.62×
14Micro CenterShopping71.73×
15Giant BombGames65.15×
16Micro-Star InternationalTechnology & Electronics61.74×
17NeweggShopping41.65×
18GeForceTechnology & Electronics41.45×
19NvidiaTechnology & Electronics28.40×
20Groovy (programming language)Technology & Electronics21.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooler Master audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooler Master audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.73×
Early Adopter MentalityPOWER1.69×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooler Master audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
MindfulnessBALANCE0.79×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cooler Master have in United States?

Cooler Master has an estimated audience of 495,714 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cooler Master fans?

21.6% of Cooler Master fans are female, 78.4% are male, with an average age of 32.6 years.

03

Which brands do Cooler Master fans like most?

Cooler Master fans show strongest brand affinity for Micro Center (71.73×), Origin (digital distribution software) (86.04×), and Newegg (41.65×) over the country average.

04

Where do Cooler Master fans live in United States?

Cooler Master fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cooler Master fans also like?

Beyond Cooler Master itself, the audience over-indexes on Origin (digital distribution software) (86.04×), Newegg (41.65×), Giant Bomb (65.15×), and Nvidia (28.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Cooler Master audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooler Master. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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