Macintosh Audience in United States

Macintosh has an estimated audience of 6,846,241 people in United States. 42.9% are female, 57.1% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Apple Store, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Macintosh fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Apple Store, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Apple Store (22.8× the country average). Demographically, the Macintosh audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Macintosh fans

Demographic split for Macintosh audience in United States
MetricValue
Female42.9%
Male57.1%
Average age38.6
Estimated audience size6,846,241

Audience persona

The typical Macintosh fan in United States is more male, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Apple Store.

Top regions in United States

Top regions ranked by reach for Macintosh in United States
RegionReachAffinity
California1,000,8711.33×
Texas660,1681.12×
Florida478,6271.03×
New York438,8041.15×
Arizona266,9041.91×
Georgia259,3931.23×
Illinois227,0951×
Ohio220,6611.05×
Pennsylvania216,3640.94×
North Carolina210,6641.02×
Virginia188,5951.13×
New Jersey183,9211.06×
Washington177,4021.29×
Michigan168,5760.94×
Massachusetts141,9421.05×
Maryland122,6381.04×
Colorado115,2401.07×
Tennessee114,5780.83×
Indiana111,3260.89×
Missouri104,5050.95×
Arkansas104,0741.85×
South Carolina98,2220.95×
Minnesota92,6080.94×
Oregon87,4461.11×
Alabama86,0960.9×
Wisconsin84,8470.82×
Oklahoma84,2601.11×
Kentucky76,3570.89×
Louisiana75,9860.86×
Nevada69,9741.06×
Connecticut69,3981.01×
Utah60,5770.99×
Kansas50,2780.93×
Iowa49,5850.88×
Mississippi48,0120.85×
New Mexico33,9340.99×
Idaho28,7940.84×
Hawaii28,6710.97×
West Virginia28,5380.9×
Nebraska27,7160.81×
New Hampshire26,3450.98×
Maine21,0110.86×
Washington, District of Columbia19,0320.92×
Rhode Island18,5010.85×
North Dakota15,0221.07×
Montana14,7120.77×
South Dakota14,5210.92×
Delaware13,3680.71×
Alaska11,6020.79×
Vermont9,5120.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Macintosh audience
BrandAffinityCategory
Apple Store22.8×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Enterprise Rent-A-Car8.01×Cars & Mobility
Indeed.com5.22×Business & Career
AppleCare55.8×Technology & Electronics
Income tax13.19×Business & Career
Google Maps3.72×Internet & Social Media
Planet Fitness3.61×Sports
Mac OS27.5×Technology & Electronics
Google News4.67×News
Diaper bag5.21×Kids & Family
Capital One3.06×Business & Career
Flickr7.44×Internet & Social Media
Charles, Prince of Wales18.87×Politics & Society
Office 3657.05×Technology & Electronics
Livemusic3.44×Music & Radio
TP-Link21.39×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Macintosh audience
TraitClusterScore
Early Adopter MentalityPOWER2.01
LGBTQ+ IdentityOPEN1.78
Family OrientationCONSERVATISM1.63
Convenience OrientationPREMIUM1.41
Design AffinityPREMIUM1.34
Need for SecurityCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Macintosh
CountryShare
United States25.4%
Japan10.6%
Taiwan6.6%

See Macintosh audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Macintosh have in United States?

Macintosh has an estimated audience of 6,846,241 people in United States, concentrated in California and Texas.

What is the gender split and age of Macintosh fans?

42.9% of Macintosh fans are female, 57.1% are male, with an average age of 38.6 years.

Which brands do Macintosh fans like most?

Macintosh fans show strongest brand affinity for Apple Store (22.8×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Macintosh fans live in United States?

Macintosh fans in United States are most concentrated in California (reach 1,000,871), Texas (reach 660,168), and Florida (reach 478,627). These three regions account for the largest share of the active audience.

What other brands do Macintosh fans also like?

Beyond Macintosh itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Macintosh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.