Thermostat Audience in United States

Thermostat logo

Thermostat has an estimated audience of 3,241,893 people in United States. 45.1% are female, 54.9% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: 2-in-1 PC, Honeywell, Temperature control, Okanagan Valley (wine region), Macintosh.

The average Thermostat fan in United States is 46.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 2-in-1 PC, Honeywell, Temperature control, with strongest over-indexing on 2-in-1 PC (17.25× the country average). Demographically, the Thermostat audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Thermostat fans

Demographic split for Thermostat audience in United States
MetricValue
Female45.1%
Male54.9%
Average age46.2
Estimated audience size3,241,893

Audience persona

The typical Thermostat fan in United States is balanced, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for 2-in-1 PC.

Top regions in United States

Top regions ranked by reach for Thermostat in United States
RegionReachAffinity
California347,8380.98×
Texas322,0421.16×
Florida221,4331.01×
New York184,4451.02×
Illinois131,9681.22×
Georgia128,0691.28×
Pennsylvania113,1971.04×
Ohio109,6921.1×
North Carolina105,3501.08×
Michigan104,2741.23×
New Jersey81,6770.99×
Virginia79,3901.01×
Tennessee75,3211.16×
Indiana66,7591.13×
Arizona64,6800.98×
Missouri64,2841.23×
Maryland58,6421.05×
Massachusetts56,9180.89×
Alabama55,0541.22×
South Carolina54,8141.12×
Washington54,2020.83×
Louisiana52,6961.26×
Wisconsin47,2240.97×
Colorado45,4690.89×
Kentucky44,4751.09×
Minnesota43,7560.94×
Oklahoma41,0631.14×
Mississippi36,0111.35×
Connecticut33,3961.03×
Arkansas32,3911.21×
Nevada30,0600.96×
Kansas29,5181.16×
Oregon29,5130.79×
Iowa27,2631.02×
Utah25,2850.87×
New Mexico17,7131.09×
West Virginia16,6601.1×
Nebraska15,0750.93×
Idaho14,2410.88×
New Hampshire10,4440.82×
Maine10,4080.9×
Rhode Island9,3460.91×
Delaware7,9430.89×
Washington, District of Columbia7,3810.76×
Montana7,3270.81×
Hawaii6,9020.5×
South Dakota6,3110.84×
Alaska5,9950.86×
North Dakota5,3330.8×
Vermont4,2490.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thermostat audience
BrandAffinityCategory
2-in-1 PC17.25×Technology & Electronics
Honeywell19.29×Home & Garden
Temperature control31.37×Home & Garden
Okanagan Valley (wine region)68.81×
Macintosh7.33×Fashion & Accessoires
Computer architecture13.6×Technology & Electronics
Lowe's1.52×Shopping
Central heating7.76×Home & Garden
Best Buy1.66×Shopping
HVAC2.49×Home & Garden
Mac OS12.59×Technology & Electronics
AutoZone1.61×Cars & Mobility
Intercom15.2×News
Hewlett-Packard5.14×Technology & Electronics
Heating system7.43×Home & Garden
Rings of Saturn1.62×Travel & Leisure
Deloitte7.11×Business & Career
Menards1.69×Home & Garden
Black Friday (shopping)1.55×Shopping
Air source heat pumps23.71×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thermostat audience
TraitClusterScore
Quality AwarenessPREMIUM1.97
Convenience OrientationPREMIUM1.75
Need for SecurityCONSERVATISM1.43
Price SensitivityPREMIUM1.39
DIY MentalityTHRILL1.33
Career OrientationPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Thermostat
CountryShare
United States37.1%
United Kingdom6.0%
Canada5.7%

See Thermostat audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Thermostat have in United States?

Thermostat has an estimated audience of 3,241,893 people in United States, concentrated in California and Texas.

What is the gender split and age of Thermostat fans?

45.1% of Thermostat fans are female, 54.9% are male, with an average age of 46.2 years.

Which brands do Thermostat fans like most?

Thermostat fans show strongest brand affinity for 2-in-1 PC (17.25×), Honeywell (19.29×), and Temperature control (31.37×) over the country average.

Where do Thermostat fans live in United States?

Thermostat fans in United States are most concentrated in California (reach 347,838), Texas (reach 322,042), and Florida (reach 221,433). These three regions account for the largest share of the active audience.

What other brands do Thermostat fans also like?

Beyond Thermostat itself, the audience over-indexes on Honeywell (19.29×), Temperature control (31.37×), Okanagan Valley (wine region) (68.81×), and Macintosh (7.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thermostat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.