A data profile of the people who buy, follow and care about Computer architecture in United States — modelled from more than twelve digital signal sources. Computer architecture has an estimated audience of 1,563,286 people in United States.
The average Computer architecture fan in United States is 44.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include E-book readers, Projectors, Computer data storage, with strongest over-indexing on E-book readers (11.76× the country average).
Demographically, the Computer architecture audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Computer architecture fan in United States is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for E-book readers.
The key figures that characterise the Computer architecture profile in United States.
43.1% are female, 56.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 44.5 |
| Estimated audience size | 1,563,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 36% |
Where the Computer architecture audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~300K | 1.77× | |
| 02 | New York | ~100K | 1.42× | |
| 03 | Massachusetts | ~40K | 1.42× | |
| 04 | New Jersey | ~50K | 1.38× | |
| 05 | Texas | ~200K | 1.37× | |
| 06 | Maryland | ~30K | 1.28× | |
| 07 | Washington | ~40K | 1.20× | |
| 08 | Illinois | ~60K | 1.13× | |
| 09 | Virginia | ~40K | 1.13× | |
| 10 | Indiana | ~30K | 1.13× | |
| 11 | Rhode Island | ~5K | 1.10× | |
| 12 | Oregon | ~20K | 1.07× | |
| 13 | Georgia | ~50K | 1.06× | |
| 14 | Alaska | ~4K | 1.06× | |
| 15 | North Dakota | ~3K | 1.04× | |
| 16 | Washington, District of Columbia | ~5K | 1.03× | |
| 17 | Vermont | ~3K | 1.03× | |
| 18 | Montana | ~4K | 1.00× | |
| 19 | Louisiana | ~20K | 0.99× | |
| 20 | Connecticut | ~20K | 0.99× | |
| 21 | South Dakota | ~4K | 0.99× | |
| 22 | Pennsylvania | ~50K | 0.98× | |
| 23 | Arkansas | ~10K | 0.98× | |
| 24 | Maine | ~6K | 0.98× | |
| 25 | Delaware | ~4K | 0.98× | |
| 26 | Arizona | ~30K | 0.97× | |
| 27 | Iowa | ~10K | 0.97× | |
| 28 | West Virginia | ~7K | 0.97× | |
| 29 | Hawaii | ~7K | 0.97× | |
| 30 | New Hampshire | ~6K | 0.97× | |
| 31 | Utah | ~10K | 0.96× | |
| 32 | Idaho | ~8K | 0.96× | |
| 33 | Mississippi | ~10K | 0.95× | |
| 34 | New Mexico | ~7K | 0.95× | |
| 35 | Nebraska | ~7K | 0.95× | |
| 36 | Alabama | ~20K | 0.94× | |
| 37 | Oklahoma | ~20K | 0.94× | |
| 38 | Kansas | ~10K | 0.94× | |
| 39 | North Carolina | ~40K | 0.93× | |
| 40 | Michigan | ~40K | 0.93× | |
| 41 | Minnesota | ~20K | 0.93× | |
| 42 | Kentucky | ~20K | 0.92× | |
| 43 | Colorado | ~20K | 0.91× | |
| 44 | Wisconsin | ~20K | 0.91× | |
| 45 | Nevada | ~10K | 0.91× | |
| 46 | Florida | ~90K | 0.89× | |
| 47 | Tennessee | ~30K | 0.89× | |
| 48 | Missouri | ~20K | 0.89× | |
| 49 | South Carolina | ~20K | 0.88× | |
| 50 | Ohio | ~40K | 0.85× |
The strongest cross-interests of the Computer architecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hunter Douglas | Home & Garden | 18.10× | ||
| 02 | Mac OS | Technology & Electronics | 16.42× | ||
| 03 | Projectors | Technology & Electronics | 15.11× | ||
| 04 | Thermostat | Home & Garden | 13.60× | ||
| 05 | E-book readers | Technology & Electronics | 11.76× | ||
| 06 | Computer data storage | Technology & Electronics | 10.62× | ||
| 07 | Mobile phone accessories | Technology & Electronics | 8.67× | ||
| 08 | Web server | Technology & Electronics | 5.97× | ||
| 09 | Britney Spears | Music & Radio | 3.79× | ||
| 10 | Computer hardware | Technology & Electronics | 3.67× | ||
| 11 | Computer monitors | Technology & Electronics | 3.66× | ||
| 12 | Massively multiplayer online games | Games | 3.35× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 3.25× | ||
| 14 | Desktop computers | Technology & Electronics | 3.09× | ||
| 15 | Game consoles | Technology & Electronics | 2.28× | ||
| 16 | Sam's Club | Shopping | 2.16× | ||
| 17 | Mobile game | Games | 2.03× | ||
| 18 | Pizza Hut | Food & Beverages | 1.99× | ||
| 19 | Subway | Food & Beverages | 1.93× | ||
| 20 | Android (operating system) | Technology & Electronics | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.62× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Sports Activity | POWER | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Computer architecture has an estimated audience of 1,563,286 people in United States, concentrated in California and Texas.
43.1% of Computer architecture fans are female, 56.9% are male, with an average age of 44.5 years.
Computer architecture fans show strongest brand affinity for E-book readers (11.76×), Projectors (15.11×), and Computer data storage (10.62×) over the country average.
Computer architecture fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Computer architecture itself, the audience over-indexes on Projectors (15.11×), Computer data storage (10.62×), Thermostat (13.6×), and Web server (5.97×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Computer architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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