Rascasse Audience Intelligence

2-in-1 PC Audience in United States

A data profile of the people who buy, follow and care about 2-in-1 PC in United States — modelled from more than twelve digital signal sources. 2-in-1 PC has an estimated audience of 2,329,026 people in United States.

#5834among Topic in United States#472in Technology & Electronics

The average 2-in-1 PC fan in United States is 45.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dell, Smartwatch, Thermostat, with strongest over-indexing on Dell (23.32× the country average).

Demographically, the 2-in-1 PC audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 2-in-1 PC fan in United States is more male, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Dell.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 2-in-1 PC profile in United States.

Audience size
2.3M
in United States
Gender
27.4%♀
72.6% male
Age
45.3
average years
Country rank
#12604
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 2-in-1 PC fans

27.4% are female, 72.6% are male, average age 45.3.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for 2-in-1 PC audience in United States
MetricValue
Female27.4%
Male72.6%
Average age45.3
Estimated audience size2,329,026
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the 2-in-1 PC audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3916%
40-4921%
50+39%
Fig. 04

Worldwide distribution

25.9%

of the worldwide 2-in-1 PC audience comes from United States.

Worldwide audience distribution share by country for 2-in-1 PC
CountryShare
United States25.9%
Italy17.0%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 2-in-1 PC audience in United States is strongest.

Fig. 05

Top regions by affinity

2-in-1 PC fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.11×
02Delaware~7K1.08×
03Alaska~5K1.08×
04Kentucky~30K1.05×
05Kansas~20K1.03×
06New Mexico~10K1.03×
07New Hampshire~9K1.03×
08Washington, District of Columbia~7K1.03×
09Vermont~4K1.03×
10Mississippi~20K1.02×
11Alabama~30K1.01×
12Louisiana~30K1.01×
13Oklahoma~30K1.01×
14Nevada~20K1.01×
15Maine~8K1.01×
16North Dakota~5K1.01×
17Wisconsin~40K1.00×
18Connecticut~20K1.00×
19Utah~20K1.00×
20Arkansas~20K1.00×
21Iowa~20K1.00×
22Idaho~10K1.00×
23West Virginia~10K1.00×
24Rhode Island~7K1.00×
25Montana~6K1.00×
26South Dakota~5K1.00×
27South Carolina~30K0.99×
28Oregon~30K0.99×
29Nebraska~10K0.99×
30Tennessee~50K0.98×
31Maryland~40K0.98×
32Missouri~40K0.98×
33Colorado~40K0.98×
34Minnesota~30K0.98×
35Indiana~40K0.97×
36Michigan~60K0.96×
37Arizona~50K0.96×
38Washington~40K0.96×
39Massachusetts~40K0.96×
40North Carolina~70K0.95×
41New Jersey~60K0.95×
42Virginia~50K0.95×
43Pennsylvania~70K0.94×
44Ohio~70K0.94×
45Georgia~70K0.94×
46Illinois~70K0.93×
47Florida~100K0.90×
48New York~100K0.90×
49Texas~200K0.88×
50California~200K0.84×
Fig. 06

Affinity by region

Affinity by region — 2-in-1 PC, United States
0.84×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 2-in-1 PC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 2-in-1 PC audience
#·InterestCategoryAffinity×
01DellTechnology & Electronics23.32×
02ThermostatHome & Garden17.25×
03LenovoTechnology & Electronics10.72×
04Wearable technologyTechnology & Electronics9.79×
05SmartwatchTechnology & Electronics9.23×
06Computer monitorsTechnology & Electronics6.55×
07Home automationTechnology & Electronics6.46×
08QVCMovies & TV6.08×
09Sustainable energyHome & Garden5.82×
10LaptopTechnology & Electronics5.58×
11FedExBusiness & Career4.99×
12Online bankingBusiness & Career4.93×
13Renewable energyBusiness & Career4.50×
14SamsungTechnology & Electronics4.26×
15First class travelTravel & Leisure3.76×
16Vehicle insuranceCars & Mobility3.66×
17Tablet computersTechnology & Electronics3.41×
18Solar energyHome & Garden3.18×
19Mortgage loansBusiness & Career2.99×
20PinterestInternet & Social Media1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 2-in-1 PC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 2-in-1 PC audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.48×
Family OrientationCONSERVATISM2.31×
Quality AwarenessPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 2-in-1 PC audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
Healthy LifestyleBALANCE0.80×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 2-in-1 PC have in United States?

2-in-1 PC has an estimated audience of 2,329,026 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 2-in-1 PC fans?

27.4% of 2-in-1 PC fans are female, 72.6% are male, with an average age of 45.3 years.

03

Which brands do 2-in-1 PC fans like most?

2-in-1 PC fans show strongest brand affinity for Dell (23.32×), Smartwatch (9.23×), and Thermostat (17.25×) over the country average.

04

Where do 2-in-1 PC fans live in United States?

2-in-1 PC fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do 2-in-1 PC fans also like?

Beyond 2-in-1 PC itself, the audience over-indexes on Smartwatch (9.23×), Thermostat (17.25×), FedEx (4.99×), and Sustainable energy (5.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See 2-in-1 PC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 2-in-1 PC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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