Intercom Audience in United States
Intercom has an estimated audience of 595,130 people in United States. 42.8% are female, 57.2% are male, average age 39.4. Top regions: California, New York, Texas. Top brand affinities: Mount Kilimanjaro, Lulu 黃路梓茵, Governor of Michigan, Ridder, Kazakhstan, Quezon.
The average Intercom fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mount Kilimanjaro, Lulu 黃路梓茵, Governor of Michigan, with strongest over-indexing on Mount Kilimanjaro (290.83× the country average). Demographically, the Intercom audience skews more male with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Intercom fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 39.4 |
| Estimated audience size | 595,130 |
Audience persona
The typical Intercom fan in United States is more male, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mount Kilimanjaro.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 162,649 | 2.49× |
| New York | 72,672 | 2.19× |
| Texas | 61,467 | 1.2× |
| Florida | 45,074 | 1.12× |
| Illinois | 34,550 | 1.74× |
| Georgia | 20,723 | 1.13× |
| Massachusetts | 20,204 | 1.72× |
| North Carolina | 20,168 | 1.13× |
| New Jersey | 17,803 | 1.18× |
| Pennsylvania | 17,766 | 0.89× |
| Washington | 17,169 | 1.44× |
| Virginia | 16,716 | 1.15× |
| Ohio | 13,992 | 0.76× |
| Colorado | 13,990 | 1.49× |
| Michigan | 12,818 | 0.82× |
| Arizona | 12,655 | 1.04× |
| Tennessee | 11,153 | 0.93× |
| Maryland | 9,515 | 0.93× |
| Utah | 9,515 | 1.79× |
| Oregon | 8,938 | 1.31× |
| Indiana | 8,620 | 0.79× |
| Minnesota | 8,505 | 1× |
| Missouri | 7,972 | 0.83× |
| Nevada | 7,384 | 1.28× |
| Wisconsin | 7,157 | 0.8× |
| South Carolina | 6,755 | 0.75× |
| Louisiana | 6,245 | 0.81× |
| Alabama | 5,914 | 0.71× |
| Connecticut | 5,641 | 0.95× |
| Kentucky | 4,863 | 0.65× |
| Oklahoma | 4,603 | 0.7× |
| Arkansas | 4,103 | 0.84× |
| Mississippi | 3,646 | 0.74× |
| Washington, District of Columbia | 3,283 | 1.84× |
| Kansas | 3,169 | 0.68× |
| Iowa | 3,114 | 0.64× |
| Idaho | 2,687 | 0.9× |
| Nebraska | 2,623 | 0.88× |
| Hawaii | 2,425 | 0.95× |
| New Hampshire | 2,050 | 0.87× |
| New Mexico | 1,739 | 0.58× |
| Maine | 1,691 | 0.79× |
| West Virginia | 1,505 | 0.54× |
| Rhode Island | 1,373 | 0.72× |
| Montana | 1,222 | 0.74× |
| Delaware | 1,029 | 0.63× |
| Vermont | 832 | 0.8× |
| South Dakota | 706 | 0.51× |
| North Dakota | 621 | 0.51× |
| Wyoming | 601 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mount Kilimanjaro | 290.83× | Travel & Leisure |
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Governor of Michigan | 20.35× | Politics & Society |
| Ridder, Kazakhstan | 102.54× | Travel & Leisure |
| Quezon | 30.29× | Travel & Leisure |
| Elsword | 20.89× | Games |
| Ken Burns | 9.19× | Movies & TV |
| Hammersmith | 39.28× | Travel & Leisure |
| Fairmont Mayakoba, Riviera Maya | 75.74× | Travel & Leisure |
| Preta Gil | 23.17× | Music & Radio |
| Historic site | 4.61× | Arts & Culture |
| Kona Grill | 8.91× | Food & Beverages |
| Bugatti Chiron | 8.57× | Cars & Mobility |
| Nurse education | 2.59× | Kids & Family |
| CAC 40 | 4.12× | Business & Career |
| Mangaka | 3.13× | Literature |
| Staycation | 2.41× | Home & Garden |
| JDSU | 2.17× | Business & Career |
| Vocal harmony | 3.18× | Music & Radio |
| Stucco | 4.22× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.66 |
| Quality Awareness | PREMIUM | 2.14 |
| Career Orientation | POWER | 1.99 |
| Need for Security | CONSERVATISM | 1.8 |
| Travelling | THRILL | 1.6 |
| Early Adopter Mentality | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 8.2% |
| India | 4.1% |
See Intercom audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Intercom have in United States?
Intercom has an estimated audience of 595,130 people in United States, concentrated in California and New York.
What is the gender split and age of Intercom fans?
42.8% of Intercom fans are female, 57.2% are male, with an average age of 39.4 years.
Which brands do Intercom fans like most?
Intercom fans show strongest brand affinity for Mount Kilimanjaro (290.83×), Lulu 黃路梓茵 (20×), and Governor of Michigan (20.35×) over the country average.
Where do Intercom fans live in United States?
Intercom fans in United States are most concentrated in California (reach 162,649), New York (reach 72,672), and Texas (reach 61,467). These three regions account for the largest share of the active audience.
What other brands do Intercom fans also like?
Beyond Intercom itself, the audience over-indexes on Lulu 黃路梓茵 (20×), Governor of Michigan (20.35×), Ridder, Kazakhstan (102.54×), and Quezon (30.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Intercom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.