Intercom Audience in United States

Intercom has an estimated audience of 595,130 people in United States. 42.8% are female, 57.2% are male, average age 39.4. Top regions: California, New York, Texas. Top brand affinities: Eurostar, Sharp Aquos, Trello, DocuSign, Bordeaux wine.

The average Intercom fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Eurostar, Sharp Aquos, Trello, with strongest over-indexing on Eurostar (290.83× the country average). Demographically, the Intercom audience skews more male with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Intercom fans

Demographic split for Intercom audience in United States
MetricValue
Female42.8%
Male57.2%
Average age39.4
Estimated audience size595,130

Audience persona

The typical Intercom fan in United States is more male, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Eurostar.

Top regions in United States

Top regions ranked by reach for Intercom in United States
RegionReachAffinity
California162,6492.49×
New York72,6722.19×
Texas61,4671.2×
Florida45,0741.12×
Illinois34,5501.74×
Georgia20,7231.13×
Massachusetts20,2041.72×
North Carolina20,1681.13×
New Jersey17,8031.18×
Pennsylvania17,7660.89×
Washington17,1691.44×
Virginia16,7161.15×
Ohio13,9920.76×
Colorado13,9901.49×
Michigan12,8180.82×
Arizona12,6551.04×
Tennessee11,1530.93×
Maryland9,5150.93×
Utah9,5151.79×
Oregon8,9381.31×
Indiana8,6200.79×
Minnesota8,5051×
Missouri7,9720.83×
Nevada7,3841.28×
Wisconsin7,1570.8×
South Carolina6,7550.75×
Louisiana6,2450.81×
Alabama5,9140.71×
Connecticut5,6410.95×
Kentucky4,8630.65×
Oklahoma4,6030.7×
Arkansas4,1030.84×
Mississippi3,6460.74×
Washington, District of Columbia3,2831.84×
Kansas3,1690.68×
Iowa3,1140.64×
Idaho2,6870.9×
Nebraska2,6230.88×
Hawaii2,4250.95×
New Hampshire2,0500.87×
New Mexico1,7390.58×
Maine1,6910.79×
West Virginia1,5050.54×
Rhode Island1,3730.72×
Montana1,2220.74×
Delaware1,0290.63×
Vermont8320.8×
South Dakota7060.51×
North Dakota6210.51×
Wyoming6010.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Intercom audience
BrandAffinityCategory
Eurostar290.83×Cars & Mobility
Sharp Aquos336.24×Technology & Electronics
Trello69.69×Internet & Social Media
DocuSign37.5×Technology & Electronics
Bordeaux wine83.74×Food & Beverages
TeamViewer75.74×Technology & Electronics
The UPS Store11.03×Shopping
Fiverr30.64×Business & Career
Zendesk73.63×Internet & Social Media
StubHub16.96×Travel & Leisure
Esri102.54×Technology & Electronics
Asurion41.71×Business & Career
WordPress28.96×Technology & Electronics
MailChimp24.75×Internet & Social Media
Vistaprint20.35×Business & Career
Software as a service25.54×Technology & Electronics
Glassdoor23.17×Business & Career
Tori Spelling37.48×Movies & TV
Microsoft Surface39.28×Technology & Electronics
Atlassian48.64×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Intercom audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.66
Quality AwarenessPREMIUM2.14
Career OrientationPOWER1.99
Need for SecurityCONSERVATISM1.8
TravellingTHRILL1.6
Early Adopter MentalityPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Intercom
CountryShare
United States14.0%
China8.2%
India4.1%

See Intercom audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Intercom have in United States?

Intercom has an estimated audience of 595,130 people in United States, concentrated in California and New York.

What is the gender split and age of Intercom fans?

42.8% of Intercom fans are female, 57.2% are male, with an average age of 39.4 years.

Which brands do Intercom fans like most?

Intercom fans show strongest brand affinity for Eurostar (290.83×), Sharp Aquos (336.24×), and Trello (69.69×) over the country average.

Where do Intercom fans live in United States?

Intercom fans in United States are most concentrated in California (reach 162,649), New York (reach 72,672), and Texas (reach 61,467). These three regions account for the largest share of the active audience.

What other brands do Intercom fans also like?

Beyond Intercom itself, the audience over-indexes on Sharp Aquos (336.24×), Trello (69.69×), DocuSign (37.5×), and Bordeaux wine (83.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Intercom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.