Rascasse Audience Intelligence

Intercom Audience in United States

A data profile of the people who buy, follow and care about Intercom in United States — modelled from more than twelve digital signal sources. Intercom has an estimated audience of 593,251 people in United States.

#1052among Website / Newspaper / Magazine in United States#265in News

The average Intercom fan in United States is 39.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Eurostar, Tori Spelling, The UPS Store, with strongest over-indexing on Eurostar (233.33× the country average).

Demographically, the Intercom audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Intercom fan in United States is more male, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Eurostar.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Intercom profile in United States.

Audience size
593K
in United States
Gender
42.8%♀
57.2% male
Age
39.4
average years
Country rank
#33036
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Intercom

42.8% are female, 57.2% are male, average age 39.4.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Intercom audience in United States
MetricValue
Female42.8%
Male57.2%
Average age39.4
Estimated audience size593,251
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Intercom audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Intercom audience comes from United States.

Worldwide audience distribution share by country for Intercom
CountryShare
United States13.7%
China8.1%
India4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Intercom audience in United States is strongest.

Fig. 05

Top regions by affinity

Intercom fans by region: top regions in United States
#RegionReachAffinity×
01California~200K2.39×
02New York~70K2.08×
03Illinois~40K1.93×
04Utah~10K1.80×
05Massachusetts~20K1.68×
06Colorado~10K1.45×
07Washington, District of Columbia~3K1.40×
08Nevada~8K1.34×
09Washington~20K1.31×
10Oregon~8K1.21×
11Florida~50K1.13×
12New Jersey~20K1.11×
13Texas~60K1.09×
14Virginia~20K1.08×
15Georgia~20K1.03×
16North Carolina~20K1.02×
17Arizona~10K1.01×
18Connecticut~6K1.00×
19Minnesota~8K0.98×
20Nebraska~3K0.97×
21Idaho~3K0.97×
22Tennessee~10K0.96×
23Hawaii~2K0.96×
24Maine~2K0.96×
25New Hampshire~2K0.93×
26Vermont<1K0.93×
27Maryland~9K0.92×
28Arkansas~4K0.92×
29Montana~1K0.90×
30Rhode Island~2K0.89×
31Alaska~1K0.89×
32Kansas~4K0.88×
33Wisconsin~8K0.87×
34South Carolina~8K0.87×
35South Dakota~1K0.87×
36North Dakota~1K0.87×
37Mississippi~4K0.86×
38Pennsylvania~20K0.84×
39Michigan~10K0.84×
40Delaware~1K0.84×
41Louisiana~6K0.81×
42West Virginia~2K0.81×
43Indiana~9K0.80×
44Missouri~8K0.80×
45Alabama~7K0.79×
46Iowa~4K0.79×
47New Mexico~2K0.79×
48Ohio~10K0.78×
49Oklahoma~5K0.78×
50Kentucky~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Intercom, United States
0.75×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Intercom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Intercom audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility233.33×
02Sharp AquosTechnology & Electronics217.42×
03EsriTechnology & Electronics166.41×
04ZendeskInternet & Social Media90.76×
05Bordeaux wineFood & Beverages75.80×
06Tori SpellingMovies & TV71.26×
07AsurionBusiness & Career63.69×
08RingCentralTechnology & Electronics57.43×
09AtlassianTechnology & Electronics54.43×
10EcobeeTechnology & Electronics46.43×
11BluehostTechnology & Electronics43.23×
12LifeLockTechnology & Electronics34.81×
13Paperless PostShopping29.80×
14T. Rowe PriceBusiness & Career29.49×
15WordPressTechnology & Electronics29.37×
16TrelloInternet & Social Media26.47×
17Software as a serviceTechnology & Electronics23.33×
18Peter ThielBusiness & Career16.62×
19DocuSignTechnology & Electronics14.25×
20The UPS StoreShopping13.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Intercom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Intercom audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.40×
Convenience OrientationPREMIUM2.38×
Career OrientationPOWER2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Intercom audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
Pet OwnershipJOY0.79×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Intercom have in United States?

Intercom has an estimated audience of 593,251 people in United States, concentrated in California and New York.

02

What is the gender split and age of Intercom fans?

42.8% of Intercom fans are female, 57.2% are male, with an average age of 39.4 years.

03

Which brands do Intercom fans like most?

Intercom fans show strongest brand affinity for Eurostar (233.33×), Tori Spelling (71.26×), and The UPS Store (13.27×) over the country average.

04

Where do Intercom fans live in United States?

Intercom fans in United States are most concentrated in California (reach ~200K), New York (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Intercom fans also like?

Beyond Intercom itself, the audience over-indexes on Tori Spelling (71.26×), The UPS Store (13.27×), Esri (166.41×), and Bordeaux wine (75.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Intercom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Intercom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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