Shure Audience in United States
Shure has an estimated audience of 690,870 people in United States. 29.8% are female, 70.2% are male, average age 33.2. Top regions: California, Illinois, Texas.
The average Shure fan in United States is 33.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Demographically, the Shure audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Shure fans
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 33.2 |
| Estimated audience size | 690,870 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 98,330 | 1.29× |
| Illinois | 88,664 | 3.85× |
| Texas | 61,506 | 1.04× |
| Florida | 45,546 | 0.97× |
| New York | 42,380 | 1.1× |
| Georgia | 21,138 | 0.99× |
| Pennsylvania | 20,813 | 0.89× |
| Ohio | 19,630 | 0.92× |
| North Carolina | 18,088 | 0.87× |
| New Jersey | 17,447 | 0.99× |
| Michigan | 17,368 | 0.96× |
| Virginia | 16,423 | 0.98× |
| Washington | 15,995 | 1.15× |
| Tennessee | 14,844 | 1.07× |
| Indiana | 14,807 | 1.17× |
| Massachusetts | 14,569 | 1.07× |
| Arizona | 13,597 | 0.96× |
| Wisconsin | 11,870 | 1.14× |
| Maryland | 11,527 | 0.97× |
| Colorado | 11,335 | 1.04× |
| Missouri | 10,732 | 0.96× |
| Minnesota | 10,258 | 1.04× |
| South Carolina | 8,446 | 0.81× |
| Oregon | 8,325 | 1.05× |
| Kentucky | 7,850 | 0.91× |
| Alabama | 7,599 | 0.79× |
| Oklahoma | 7,198 | 0.94× |
| Louisiana | 7,146 | 0.8× |
| Nevada | 7,105 | 1.06× |
| Connecticut | 6,620 | 0.96× |
| Utah | 6,412 | 1.04× |
| Iowa | 5,684 | 1× |
| Kansas | 5,351 | 0.98× |
| Arkansas | 4,943 | 0.87× |
| Mississippi | 4,235 | 0.74× |
| Hawaii | 3,242 | 1.09× |
| Idaho | 2,946 | 0.85× |
| Nebraska | 2,944 | 0.85× |
| New Hampshire | 2,776 | 1.02× |
| New Mexico | 2,601 | 0.75× |
| Washington, District of Columbia | 2,206 | 1.06× |
| West Virginia | 2,144 | 0.67× |
| Maine | 1,867 | 0.75× |
| Rhode Island | 1,827 | 0.83× |
| Alaska | 1,528 | 1.03× |
| Montana | 1,487 | 0.78× |
| North Dakota | 1,451 | 1.02× |
| South Dakota | 1,293 | 0.81× |
| Delaware | 1,182 | 0.62× |
| Wyoming | 826 | 0.81× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.59 |
| Need for Security | CONSERVATISM | 1.37 |
| Indulgence | JOY | 1.34 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.33 |
| Convenience Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Japan | 11.9% |
| China | 4.9% |
See Shure audiences in other countries
More Entertainment audiences in United States
- Apple (42,127,090)
- Samsung (23,038,042)
- Sony (7,757,037)
- Yamaha Corporation (6,532,762)
- Beats Electronics (5,027,938)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.