Rascasse Audience Intelligence

Ultimate Ears Target Market in United States

A data profile of the people who buy, follow and care about Ultimate Ears in United States — modelled from more than twelve digital signal sources. Ultimate Ears has an estimated audience of 526,731 people in United States.

#30among Entertainment in United States#3647among Brand in United States#993in Technology & Electronics

The average Ultimate Ears fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ultimate Ears profile in United States.

Audience size
527K
in United States
Gender
31.2%♀
68.8% male
Age
37.0
average years
Country rank
#35553
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ultimate Ears

31.2% are female, 68.8% are male, average age 37.0.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for Ultimate Ears audience in United States
MetricValue
Female31.2%
Male68.8%
Average age37.0
Estimated audience size526,731
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Ultimate Ears audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3921%
40-4915%
50+17%
Fig. 04

Worldwide distribution

47.3%

of the worldwide Ultimate Ears audience comes from United States.

Worldwide audience distribution share by country for Ultimate Ears
CountryShare
United States47.3%
Japan7.0%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ultimate Ears audience in United States is strongest.

Fig. 05

Top regions by affinity

Ultimate Ears customers by region in United States
#RegionReachAffinity×
01California~90K1.52×
02Colorado~10K1.35×
03Hawaii~3K1.33×
04Oregon~8K1.27×
05Washington~10K1.22×
06Nevada~6K1.19×
07Tennessee~10K1.15×
08Maine~2K1.15×
09Alaska~1K1.15×
10Arizona~10K1.12×
11Utah~5K1.12×
12New York~30K1.11×
13Idaho~3K1.09×
14Texas~50K1.08×
15Montana~2K1.07×
16Massachusetts~10K1.05×
17Vermont<1K1.05×
18Illinois~20K1.04×
19Florida~40K1.02×
20Minnesota~8K1.00×
21New Hampshire~2K1.00×
22Wisconsin~8K0.98×
23Alabama~7K0.98×
24Washington, District of Columbia~2K0.98×
25Oklahoma~6K0.97×
26Connecticut~5K0.97×
27New Mexico~3K0.97×
28New Jersey~10K0.96×
29North Dakota~1K0.96×
30Michigan~10K0.95×
31Rhode Island~2K0.95×
32Missouri~8K0.93×
33Indiana~9K0.92×
34Louisiana~6K0.92×
35Georgia~10K0.91×
36North Carolina~10K0.91×
37Maryland~8K0.91×
38South Carolina~7K0.91×
39Nebraska~2K0.91×
40Delaware~1K0.91×
41South Dakota~1K0.91×
42Pennsylvania~20K0.90×
43Iowa~4K0.90×
44Kansas~4K0.90×
45Virginia~10K0.89×
46Arkansas~4K0.89×
47Ohio~10K0.86×
48Kentucky~6K0.86×
49Mississippi~4K0.84×
50West Virginia~2K0.83×
Fig. 06

Affinity by region

Affinity by region — Ultimate Ears, United States
0.83×1.00×1.52×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ultimate Ears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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