Focusrite Audience in United States

Focusrite has an estimated audience of 437,605 people in United States. 22.1% are female, 77.9% are male, average age 37.4. Top regions: California, Texas, Florida.

The average Focusrite fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Focusrite audience skews more male with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.

Category: Technology & Electronics · Type: Brand

Demographics of Focusrite fans

Demographic split for Focusrite audience in United States
MetricValue
Female22.1%
Male77.9%
Average age37.4
Estimated audience size437,605

Top regions in United States

Top regions ranked by reach for Focusrite in United States
RegionReachAffinity
California68,1261.42×
Texas42,4151.13×
Florida33,0061.11×
New York28,7051.17×
Georgia17,6531.31×
Illinois15,0451.03×
Pennsylvania14,0600.95×
North Carolina13,9101.06×
Ohio13,6521.01×
Virginia11,9421.12×
Washington11,8841.35×
Michigan11,6261.02×
Tennessee11,4791.31×
New Jersey11,3301.02×
Massachusetts10,5451.22×
Arizona9,6141.08×
Colorado8,5081.23×
Indiana8,4161.05×
Maryland8,0731.07×
Missouri7,2701.03×
Oregon7,0321.4×
South Carolina6,2840.95×
Minnesota6,1730.98×
Wisconsin6,1490.93×
Alabama5,9070.97×
Louisiana5,4750.97×
Kentucky5,2500.96×
Oklahoma5,1801.07×
Nevada5,1721.22×
Utah4,8681.24×
Connecticut4,7941.09×
Arkansas3,2250.89×
Kansas2,9860.87×
Iowa2,8990.8×
Mississippi2,8300.78×
New Mexico2,1350.97×
Idaho2,0620.94×
Nebraska1,8260.83×
New Hampshire1,731
West Virginia1,4110.69×
Rhode Island1,391
Hawaii1,3740.73×
Maine1,3550.86×
Washington, District of Columbia1,2400.94×
Delaware1,0050.83×
Montana9080.75×
Alaska7330.78×
Vermont7130.93×
South Dakota6940.69×
North Dakota5900.66×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Focusrite audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.08
Early Adopter MentalityPOWER1.81
Design AffinityPREMIUM1.59
SustainabilityBALANCE1.58
Need for SecurityCONSERVATISM1.57
IndulgenceJOY1.54

Worldwide distribution

Worldwide audience distribution share by country for Focusrite
CountryShare
United States26.7%
Italy7.2%
United Kingdom6.3%

See Focusrite audiences in other countries

More Technology & Electronics audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Focusrite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.