Rascasse Audience Intelligence

Digital journalism Audience in Germany

A data profile of the people who buy, follow and care about Digital journalism in Germany — modelled from more than twelve digital signal sources. Digital journalism has an estimated audience of 1,120,031 people in Germany.

#2920among Topic in Germany#66in News

The average Digital journalism fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Deutsche Welle, Robert Pattinson, Eintracht Frankfurt, with strongest over-indexing on Deutsche Welle (52.21× the country average).

Demographically, the Digital journalism audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Digital journalism fan in Germany is more female, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Deutsche Welle.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital journalism profile in Germany.

Audience size
1.1M
in Germany
Gender
58.9%♀
41.1% male
Age
43.5
average years
Country rank
#5900
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital journalism fans

58.9% are female, 41.1% are male, average age 43.5.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Digital journalism audience in Germany
MetricValue
Female58.9%
Male41.1%
Average age43.5
Estimated audience size1,120,031
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Digital journalism audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3922%
40-4928%
50+26%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Digital journalism audience comes from Germany.

Worldwide audience distribution share by country for Digital journalism
CountryShare
Germany21.2%
Spain14.7%
United States11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital journalism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Digital journalism fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.55×
02Thüringen~30K1.13×
03Mecklenburg-Vorpommern~20K1.10×
04Sachsen-Anhalt~30K1.07×
05Brandenburg~40K1.01×
06Schleswig-Holstein~40K0.97×
07Hamburg~20K0.97×
08Rheinland-Pfalz~50K0.95×
09Sachsen~50K0.93×
10Berlin~50K0.91×
11Niedersachsen~100K0.88×
12Hessen~70K0.87×
13Baden-Württemberg~100K0.85×
14Bayern~100K0.83×
15Nordrhein-Westfalen~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Digital journalism, Germany
0.77×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital journalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital journalism audience
#·InterestCategoryAffinity×
01Deutsche WelleMusic & Radio52.21×
02Chennai Super KingsSports20.00×
03Once upon a timeMovies & TV20.00×
04High School DxDMovies & TV20.00×
05Brenda SongFashion & Accessoires20.00×
06YouTube RedMovies & TV20.00×
07Clueless (film)Movies & TV19.85×
08Robert PattinsonMovies & TV19.08×
09University of AugsburgBusiness & Career18.84×
10BeyerdynamicTechnology & Electronics15.19×
11Börse StuttgartBusiness & Career11.66×
12Free University of BerlinBusiness & Career11.20×
13SV Darmstadt 98Sports9.11×
14The GuardianNews8.31×
15Kronen ZeitungNews8.05×
16Eintracht FrankfurtSports3.83×
17Wetter.comHome & Garden3.10×
18TagesschauMovies & TV2.65×
19NatureHome & Garden2.08×
20TikTokInternet & Social Media1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital journalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital journalism audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.65×
Career OrientationPOWER1.44×
IndulgenceJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital journalism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Sports ActivityPOWER0.81×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital journalism have in Germany?

Digital journalism has an estimated audience of 1,120,031 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Digital journalism fans?

58.9% of Digital journalism fans are female, 41.1% are male, with an average age of 43.5 years.

03

Which brands do Digital journalism fans like most?

Digital journalism fans show strongest brand affinity for Deutsche Welle (52.21×), Robert Pattinson (19.08×), and Eintracht Frankfurt (3.83×) over the country average.

04

Where do Digital journalism fans live in Germany?

Digital journalism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Digital journalism fans also like?

Beyond Digital journalism itself, the audience over-indexes on Robert Pattinson (19.08×), Eintracht Frankfurt (3.83×), Tagesschau (2.65×), and Chennai Super Kings (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See Digital journalism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Digital journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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