Digital journalism Audience in Germany
Digital journalism has an estimated audience of 1,120,031 people in Germany. 58.9% are female, 41.1% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Thüringen. Top brand affinities: KLIX (AM), Progressive rock, Israel, Rossmann, Loincloth.
The average Digital journalism fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Thüringen. Top brand affinities include KLIX (AM), Progressive rock, Israel, with strongest over-indexing on KLIX (AM) (6.48× the country average). Demographically, the Digital journalism audience skews more female with an average age of 43.5, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: News · Type: Topic
Demographics of Digital journalism fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 43.5 |
| Estimated audience size | 1,120,031 |
Audience persona
The typical Digital journalism fan in Germany is more female, around 43.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,471 | 0.34× |
| Bayern | 52,803 | 0.29× |
| Thüringen | 47,829 | 1.68× |
| Hessen | 45,781 | 0.54× |
| Baden-Württemberg | 42,642 | 0.28× |
| Sachsen-Anhalt | 40,645 | 1.4× |
| Rheinland-Pfalz | 38,886 | 0.69× |
| Brandenburg | 37,671 | 1.08× |
| Bremen | 37,364 | 3.9× |
| Niedersachsen | 35,629 | 0.33× |
| Mecklenburg-Vorpommern | 34,045 | 1.59× |
| Sachsen | 33,836 | 0.62× |
| Schleswig-Holstein | 33,304 | 0.83× |
| Berlin | 28,379 | 0.57× |
| Hamburg | 21,915 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 6.48× | Music & Radio |
| Progressive rock | 3.31× | Music & Radio |
| Israel | 3.96× | Travel & Leisure |
| Rossmann | 1.53× | Shopping |
| Loincloth | 5.09× | Fashion & Accessoires |
| Unique Gifts | 2.39× | Shopping |
| Christmas Gift | 2.2× | Kids & Family |
| Emperor Entertainment Group | 4.41× | Business & Career |
| Corona (band) | 2.57× | Music & Radio |
| Stradivarius | 1.67× | Shopping |
| Birthday Gifts | 1.7× | Kids & Family |
| Mechanic | 2.1× | Cars & Mobility |
| Granita | 7.19× | Food & Beverages |
| Jaguar F-Pace | 5.83× | Cars & Mobility |
| Kumanovo | 11.79× | Travel & Leisure |
| Harvey Mudd College | 15.65× | Business & Career |
| Jack White | 1.66× | Movies & TV |
| Jeepney | 12.67× | Cars & Mobility |
| Esra Erol | 3.94× | Movies & TV |
| Samanyolu Haber | 2.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.44 |
| Pet Ownership | JOY | 1.39 |
| Need for Security | CONSERVATISM | 1.3 |
| Indulgence | JOY | 1.19 |
| Career Orientation | POWER | 1.16 |
| Community Orientation | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 21.2% |
| Spain | 14.7% |
| United States | 11.2% |
See Digital journalism audiences in other countries
More News audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Digital journalism have in Germany?
Digital journalism has an estimated audience of 1,120,031 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Digital journalism fans?
58.9% of Digital journalism fans are female, 41.1% are male, with an average age of 43.5 years.
Which brands do Digital journalism fans like most?
Digital journalism fans show strongest brand affinity for KLIX (AM) (6.48×), Progressive rock (3.31×), and Israel (3.96×) over the country average.
Where do Digital journalism fans live in Germany?
Digital journalism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,471), Bayern (reach 52,803), and Thüringen (reach 47,829). These three regions account for the largest share of the active audience.
What other brands do Digital journalism fans also like?
Beyond Digital journalism itself, the audience over-indexes on Progressive rock (3.31×), Israel (3.96×), Rossmann (1.53×), and Loincloth (5.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digital journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.