Digital journalism Audience in United States

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Digital journalism has an estimated audience of 593,585 people in United States. 48.1% are female, 51.9% are male, average age 40.2. Top regions: California, Florida, New York. Top brand affinities: Keene, New Hampshire, Nationality, Mathcore, Minnesota, Google Home.

The average Digital journalism fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Keene, New Hampshire, Nationality, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Digital journalism audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Digital journalism fans

Demographic split for Digital journalism audience in United States
MetricValue
Female48.1%
Male51.9%
Average age40.2
Estimated audience size593,585

Audience persona

The typical Digital journalism fan in United States is balanced, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Digital journalism in United States
RegionReachAffinity
California27,6480.42×
Florida17,4500.43×
New York17,2810.52×
Texas15,8730.31×
New Jersey8,7410.58×
Arizona8,1880.68×
Pennsylvania8,1520.41×
Alabama7,5460.91×
Mississippi7,0911.45×
Illinois7,0090.35×
Virginia6,8490.47×
Iowa6,6001.35×
Georgia6,4140.35×
North Carolina6,1070.34×
Oklahoma5,7210.87×
Louisiana5,4040.71×
Arkansas5,4001.1×
Michigan5,3420.34×
Kentucky5,1970.7×
Tennessee5,1920.44×
Indiana5,0220.46×
West Virginia5,0181.82×
Colorado4,8790.52×
South Carolina4,7580.53×
Ohio4,6510.25×
Kansas4,6350.99×
Idaho4,6341.56×
Wisconsin4,6050.52×
Missouri4,4900.47×
Hawaii4,4261.73×
Massachusetts4,3860.38×
Connecticut4,3790.74×
Montana4,3652.65×
Maryland4,2190.41×
North Dakota4,1953.44×
New Hampshire4,1341.77×
Nebraska4,0491.36×
New Mexico4,0271.35×
Nevada4,0140.7×
Rhode Island3,9922.11×
Maine3,9901.88×
Washington3,9750.33×
Oregon3,9630.58×
Utah3,9390.74×
Vermont3,9273.77×
Minnesota3,7980.45×
Delaware3,5752.18×
Washington, District of Columbia2,7971.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital journalism audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nationality6.08×Politics & Society
Mathcore18.06×Music & Radio
Minnesota3.63×Travel & Leisure
Google Home11.63×Technology & Electronics
Grey Eagle, Minnesota79.09×Travel & Leisure
Emsworth80.27×Travel & Leisure
The Historian16.48×Literature
James Madison University10.4×Business & Career
Panama2.88×Travel & Leisure
Eurail16.57×Cars & Mobility
Buying and Selling Real Estate5.34×Home & Garden
Elmhurst College19.24×Business & Career
Parral, Chihuahua8.95×Travel & Leisure
Isabela (province)8.21×
Penn & Teller4.85×Movies & TV
Stamp collecting2.47×Home & Garden
Sears2.04×Shopping
UK garage2.64×Music & Radio
Italian Market, Philadelphia6.64×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital journalism audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.49
SpiritualityBALANCE1.45
Community OrientationOPEN1.16
Quality AwarenessPREMIUM1.16
Need for SecurityCONSERVATISM1.14
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Digital journalism
CountryShare
Germany21.2%
Spain14.7%
United States11.2%

See Digital journalism audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Digital journalism have in United States?

Digital journalism has an estimated audience of 593,585 people in United States, concentrated in California and Florida.

What is the gender split and age of Digital journalism fans?

48.1% of Digital journalism fans are female, 51.9% are male, with an average age of 40.2 years.

Which brands do Digital journalism fans like most?

Digital journalism fans show strongest brand affinity for Keene, New Hampshire (675×), Nationality (6.08×), and Mathcore (18.06×) over the country average.

Where do Digital journalism fans live in United States?

Digital journalism fans in United States are most concentrated in California (reach 27,648), Florida (reach 17,450), and New York (reach 17,281). These three regions account for the largest share of the active audience.

What other brands do Digital journalism fans also like?

Beyond Digital journalism itself, the audience over-indexes on Nationality (6.08×), Mathcore (18.06×), Minnesota (3.63×), and Google Home (11.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.