Rascasse Audience Intelligence

Digital journalism Audience in United States

A data profile of the people who buy, follow and care about Digital journalism in United States — modelled from more than twelve digital signal sources. Digital journalism has an estimated audience of 593,585 people in United States.

#10677among Topic in United States#264in News

The average Digital journalism fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include World Bank, Las Vegas, Web server, with strongest over-indexing on World Bank (74.92× the country average).

Demographically, the Digital journalism audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital journalism fan in United States is balanced, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for World Bank.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital journalism profile in United States.

Audience size
594K
in United States
Gender
48.1%♀
51.9% male
Age
40.2
average years
Country rank
#33029
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital journalism fans

48.1% are female, 51.9% are male, average age 40.2.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Digital journalism audience in United States
MetricValue
Female48.1%
Male51.9%
Average age40.2
Estimated audience size593,585
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Digital journalism audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Digital journalism audience comes from United States.

Worldwide audience distribution share by country for Digital journalism
CountryShare
Germany21.2%
Spain14.7%
United States11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital journalism audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital journalism fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.47×
02North Dakota~2K1.27×
03Michigan~20K1.24×
04Montana~2K1.18×
05New Hampshire~3K1.17×
06Rhode Island~2K1.15×
07Washington, District of Columbia~2K1.14×
08Mississippi~6K1.13×
09Delaware~2K1.13×
10Nebraska~3K1.12×
11West Virginia~3K1.11×
12Maine~2K1.10×
13Iowa~5K1.08×
14Hawaii~3K1.08×
15Idaho~3K1.07×
16New Mexico~3K1.07×
17Arkansas~5K1.05×
18Oklahoma~7K1.04×
19Alaska~1K1.04×
20Kansas~5K1.02×
21South Dakota~1K0.99×
22Louisiana~7K0.98×
23Alabama~8K0.97×
24Connecticut~6K0.97×
25Utah~5K0.97×
26Nevada~6K0.96×
27Kentucky~7K0.95×
28Oregon~6K0.94×
29Missouri~9K0.93×
30South Carolina~8K0.93×
31Wisconsin~8K0.92×
32Indiana~10K0.91×
33Minnesota~8K0.91×
34Tennessee~10K0.90×
35Maryland~9K0.90×
36Colorado~8K0.90×
37Arizona~10K0.89×
38Washington~10K0.88×
39Massachusetts~10K0.88×
40New Jersey~10K0.86×
41Virginia~10K0.86×
42Ohio~20K0.85×
43North Carolina~20K0.85×
44Georgia~20K0.84×
45Pennsylvania~20K0.83×
46Illinois~20K0.82×
47New York~30K0.76×
48Florida~30K0.75×
49Texas~40K0.73×
50California~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Digital journalism, United States
0.71×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital journalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital journalism audience
#·InterestCategoryAffinity×
01World BankPolitics & Society74.92×
02Celta de VigoSports45.45×
03Cultural tourismTravel & Leisure27.51×
04La Gazzetta dello SportSports22.79×
05FIFA Club World CupSports21.04×
06International educationBusiness & Career17.54×
07Atlético MadridSports15.53×
08Web serverTechnology & Electronics10.86×
09Colorado RockiesSports9.56×
10La LigaSports8.16×
11Las VegasTravel & Leisure6.91×
12Solar energyHome & Garden4.84×
13Real Madrid C.F.Sports4.73×
14Spanish languagePolitics & Society4.42×
15Renewable energyBusiness & Career4.30×
16FC BarcelonaSports4.04×
17Mortgage loansBusiness & Career3.86×
18Vehicle insuranceCars & Mobility3.71×
19RadioTechnology & Electronics3.21×
20Classical musicMusic & Radio3.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital journalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital journalism audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.24×
SpiritualityBALANCE2.11×
Urban LifestyleOPEN2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital journalism audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.48×
Design AffinityPREMIUM0.61×
Healthy LifestyleBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital journalism have in United States?

Digital journalism has an estimated audience of 593,585 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digital journalism fans?

48.1% of Digital journalism fans are female, 51.9% are male, with an average age of 40.2 years.

03

Which brands do Digital journalism fans like most?

Digital journalism fans show strongest brand affinity for World Bank (74.92×), Las Vegas (6.91×), and Web server (10.86×) over the country average.

04

Where do Digital journalism fans live in United States?

Digital journalism fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Digital journalism fans also like?

Beyond Digital journalism itself, the audience over-indexes on Las Vegas (6.91×), Web server (10.86×), FIFA Club World Cup (21.04×), and International education (17.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Digital journalism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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