Rascasse Audience Intelligence

The Guardian Audience in Germany

A data profile of the people who buy, follow and care about The Guardian in Germany — modelled from more than twelve digital signal sources. The Guardian has an estimated audience of 1,415,349 people in Germany.

#23among Newspaper in Germany#158among Website / Newspaper / Magazine in Germany#54in News

The average The Guardian fan in Germany is 36.7 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin.

Top brand affinities include Challenges (magazine), CNN, Catherine Zeta-Jones, with strongest over-indexing on Challenges (magazine) (40.29× the country average).

Demographically, the The Guardian audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Guardian fan in Germany is balanced, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for Challenges (magazine).

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Guardian profile in Germany.

Audience size
1.4M
in Germany
Gender
49.8%♀
50.2% male
Age
36.7
average years
Country rank
#4713
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Guardian

49.8% are female, 50.2% are male, average age 36.7.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for The Guardian audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age36.7
Estimated audience size1,415,349
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the The Guardian audience in Germany
Age bracketShare%
16-1923%
20-2923%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

2.6%

of the worldwide The Guardian audience comes from Germany.

Worldwide audience distribution share by country for The Guardian
CountryShare
United Kingdom27.2%
United States16.0%
Australia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Guardian audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Guardian fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K3.26×
02Hamburg~50K1.49×
03Hessen~100K1.30×
04Bayern~300K1.15×
05Bremen~10K1.14×
06Baden-Württemberg~200K0.95×
07Nordrhein-Westfalen~300K0.82×
08Rheinland-Pfalz~50K0.77×
09Schleswig-Holstein~40K0.76×
10Brandenburg~30K0.76×
11Sachsen~50K0.71×
12Niedersachsen~100K0.70×
13Saarland~10K0.69×
14Sachsen-Anhalt~20K0.58×
15Thüringen~20K0.53×
16Mecklenburg-Vorpommern~10K0.47×
Fig. 06

Affinity by region

Affinity by region — The Guardian, Germany
0.47×1.00×3.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Guardian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Guardian audience
#·InterestCategoryAffinity×
01Challenges (magazine)Business & Career40.29×
02Immigration and Naturalization ServiceBusiness & Career25.66×
03Bill ClintonPolitics & Society24.97×
04Tony BlairPolitics & Society24.32×
05Le MondeNews23.85×
06The ObserverNews22.04×
07The Huffington PostNews18.65×
08CNNMovies & TV17.99×
09Catherine Zeta-JonesMovies & TV16.42×
10Le FigaroNews15.87×
11Slate (magazine)Internet & Social Media15.77×
12George W. BushPolitics & Society15.53×
13Catherine, Duchess of CambridgePolitics & Society14.69×
14Michael DouglasMovies & TV14.27×
15Eva LongoriaMovies & TV10.51×
16Hilary DuffMovies & TV9.09×
17Digital journalismNews8.31×
18Frankfurter Allgemeine ZeitungNews4.57×
19News magazineNews2.51×
20TagesschauMovies & TV2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Guardian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Guardian audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.54×
MindfulnessBALANCE1.37×
Need for SecurityCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Guardian audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.97×
Luxury OrientationPREMIUM0.98×
Urban LifestyleOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Guardian have in Germany?

The Guardian has an estimated audience of 1,415,349 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of The Guardian fans?

49.8% of The Guardian fans are female, 50.2% are male, with an average age of 36.7 years.

03

Which brands do The Guardian fans like most?

The Guardian fans show strongest brand affinity for Challenges (magazine) (40.29×), CNN (17.99×), and Catherine Zeta-Jones (16.42×) over the country average.

04

Where do The Guardian fans live in Germany?

The Guardian fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Berlin (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Guardian fans also like?

Beyond The Guardian itself, the audience over-indexes on CNN (17.99×), Catherine Zeta-Jones (16.42×), Bill Clinton (24.97×), and Catherine, Duchess of Cambridge (14.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See The Guardian audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Guardian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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