The Guardian Audience in Germany

Demographics of The Guardian fans

Audience persona

The typical The Guardian fan in Germany is balanced, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Challenges (magazine).

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See The Guardian audiences in other countries

• The Guardian — United States
• The Guardian — United Kingdom
• The Guardian — France
• The Guardian — Italy
• The Guardian — Spain
• The Guardian — Brazil
• The Guardian — Japan
• The Guardian — South Korea
• The Guardian — India

More Newspaper audiences in Germany

• Bild (23,266,420)
• Der Spiegel (6,989,095)
• Focus (6,880,800)
• Der Tagesspiegel (6,754,541)
• Die Welt (5,972,493)

Frequently asked questions

How many fans does The Guardian have in Germany?

The Guardian has an estimated audience of 1,421,913 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of The Guardian fans?

49.8% of The Guardian fans are female, 50.2% are male, with an average age of 36.7 years.

Which brands do The Guardian fans like most?

The Guardian fans show strongest brand affinity for Challenges (magazine) (40.29×), CNN (17.99×), and Catherine Zeta-Jones (16.42×) over the country average.

Where do The Guardian fans live in Germany?

The Guardian fans in Germany are most concentrated in Bayern (reach 264,987), Nordrhein-Westfalen (reach 259,152), and Berlin (reach 218,362). These three regions account for the largest share of the active audience.

What other brands do The Guardian fans also like?

Beyond The Guardian itself, the audience over-indexes on CNN (17.99×), Catherine Zeta-Jones (16.42×), Bill Clinton (24.97×), and Catherine, Duchess of Cambridge (14.69×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Guardian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.