Rascasse Audience Intelligence

Frankfurter Allgemeine Zeitung Audience in Germany

A data profile of the people who buy, follow and care about Frankfurter Allgemeine Zeitung in Germany — modelled from more than twelve digital signal sources. Frankfurter Allgemeine Zeitung has an estimated audience of 3,940,791 people in Germany.

#6among Newspaper in Germany#53among Website / Newspaper / Magazine in Germany#19in News

The average Frankfurter Allgemeine Zeitung fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Der Tagesspiegel, Spiegel Online, Self-love, with strongest over-indexing on Der Tagesspiegel (2.22× the country average).

Demographically, the Frankfurter Allgemeine Zeitung audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frankfurter Allgemeine Zeitung fan in Germany is balanced, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Der Tagesspiegel.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frankfurter Allgemeine Zeitung profile in Germany.

Audience size
3.9M
in Germany
Gender
54.8%♀
45.2% male
Age
36.9
average years
Country rank
#1503
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Frankfurter Allgemeine Zeitung

54.8% are female, 45.2% are male, average age 36.9.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Frankfurter Allgemeine Zeitung audience in Germany
MetricValue
Female54.8%
Male45.2%
Average age36.9
Estimated audience size3,940,791
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Frankfurter Allgemeine Zeitung audience in Germany
Age bracketShare%
16-1923%
20-2922%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

81.2%

of the worldwide Frankfurter Allgemeine Zeitung audience comes from Germany.

Worldwide audience distribution share by country for Frankfurter Allgemeine Zeitung
CountryShare
Germany81.2%
Austria3.9%
Switzerland2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frankfurter Allgemeine Zeitung audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frankfurter Allgemeine Zeitung fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K1.68×
02Berlin~200K1.38×
03Bayern~800K1.30×
04Baden-Württemberg~700K1.25×
05Nordrhein-Westfalen~1M1.13×
06Hamburg~100K1.07×
07Niedersachsen~400K1.06×
08Rheinland-Pfalz~200K0.99×
09Bremen~30K0.97×
10Saarland~40K0.86×
11Brandenburg~100K0.83×
12Schleswig-Holstein~100K0.75×
13Thüringen~80K0.75×
14Sachsen~100K0.74×
15Mecklenburg-Vorpommern~50K0.70×
16Sachsen-Anhalt~60K0.64×
Fig. 06

Affinity by region

Affinity by region — Frankfurter Allgemeine Zeitung, Germany
0.64×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frankfurter Allgemeine Zeitung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frankfurter Allgemeine Zeitung audience
#·InterestCategoryAffinity×
01DeutschrapMusic & Radio2.23×
02Der TagesspiegelNews2.22×
03Spiegel OnlineNews1.87×
04HouseplantHome & Garden1.86×
05Junge FreiheitNews1.86×
06WoolworthsShopping1.79×
07BooksellingLiterature1.77×
08Art exhibitionArts & Culture1.75×
09Maltese (dog)Pets & Animals1.73×
10Der SpiegelNews1.70×
11Danish designHome & Garden1.70×
12Self-loveHealth1.65×
13IllustrationArts & Culture1.62×
14Julia KlöcknerPolitics & Society1.61×
15ImmobilienBusiness & Career1.60×
16Dog collarPets & Animals1.54×
17ToddlerKids & Family1.52×
18Vegetarian cuisineFood & Beverages1.51×
19Dog loversPets & Animals1.51×
20Small businessBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frankfurter Allgemeine Zeitung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frankfurter Allgemeine Zeitung audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.46×
SustainabilityBALANCE1.38×
CreativityOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frankfurter Allgemeine Zeitung audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Need for SecurityCONSERVATISM0.84×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frankfurter Allgemeine Zeitung have in Germany?

Frankfurter Allgemeine Zeitung has an estimated audience of 3,940,791 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Frankfurter Allgemeine Zeitung fans?

54.8% of Frankfurter Allgemeine Zeitung fans are female, 45.2% are male, with an average age of 36.9 years.

03

Which brands do Frankfurter Allgemeine Zeitung fans like most?

Frankfurter Allgemeine Zeitung fans show strongest brand affinity for Der Tagesspiegel (2.22×), Spiegel Online (1.87×), and Self-love (1.65×) over the country average.

04

Where do Frankfurter Allgemeine Zeitung fans live in Germany?

Frankfurter Allgemeine Zeitung fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Frankfurter Allgemeine Zeitung fans also like?

Beyond Frankfurter Allgemeine Zeitung itself, the audience over-indexes on Spiegel Online (1.87×), Self-love (1.65×), Deutschrap (2.23×), and Vegetarian cuisine (1.51×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Frankfurter Allgemeine Zeitung audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frankfurter Allgemeine Zeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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