Frankfurter Allgemeine Zeitung Audience in Germany
Frankfurter Allgemeine Zeitung has an estimated audience of 3,933,905 people in Germany. 54.8% are female, 45.2% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spiegel Online, Der Tagesspiegel, Self-love, Deutschrap, Vegetarian cuisine.
The average Frankfurter Allgemeine Zeitung fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spiegel Online, Der Tagesspiegel, Self-love, with strongest over-indexing on Spiegel Online (1.87× the country average). Demographically, the Frankfurter Allgemeine Zeitung audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Frankfurter Allgemeine Zeitung fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 36.9 |
| Estimated audience size | 3,933,905 |
Audience persona
The typical Frankfurter Allgemeine Zeitung fan in Germany is balanced, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 988,111 | 1.15× |
| Bayern | 846,835 | 1.34× |
| Baden-Württemberg | 676,915 | 1.26× |
| Hessen | 510,015 | 1.7× |
| Niedersachsen | 421,353 | 1.1× |
| Berlin | 252,078 | 1.43× |
| Rheinland-Pfalz | 198,344 | 1.01× |
| Sachsen | 138,791 | 0.72× |
| Schleswig-Holstein | 102,457 | 0.73× |
| Hamburg | 99,526 | 1.12× |
| Brandenburg | 99,336 | 0.81× |
| Thüringen | 65,656 | 0.65× |
| Sachsen-Anhalt | 62,303 | 0.61× |
| Mecklenburg-Vorpommern | 48,322 | 0.64× |
| Saarland | 38,618 | 0.8× |
| Bremen | 30,978 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 1.87× | News |
| Der Tagesspiegel | 2.22× | News |
| Self-love | 1.65× | Health |
| Deutschrap | 2.23× | Music & Radio |
| Vegetarian cuisine | 1.51× | Food & Beverages |
| Toddler | 1.52× | Kids & Family |
| Der Spiegel | 1.7× | News |
| Woolworths | 1.79× | Shopping |
| Dog lovers | 1.51× | Pets & Animals |
| Houseplant | 1.86× | Home & Garden |
| Dog collar | 1.54× | Pets & Animals |
| Maltese (dog) | 1.73× | Pets & Animals |
| Art exhibition | 1.75× | Arts & Culture |
| Illustration | 1.62× | Arts & Culture |
| Bookselling | 1.77× | Literature |
| Immobilien | 1.6× | Business & Career |
| Danish design | 1.7× | Home & Garden |
| Small business | 1.51× | Business & Career |
| Street photography | 1.63× | Technology & Electronics |
| Flower bouquet | 1.6× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.18 |
| Pet Ownership | JOY | 1.46 |
| Sustainability | BALANCE | 1.39 |
| Career Orientation | POWER | 1.34 |
| Sports Activity | POWER | 1.28 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.1% |
| Austria | 4.0% |
| Switzerland | 2.4% |
See Frankfurter Allgemeine Zeitung audiences in other countries
- Frankfurter Allgemeine Zeitung — United States
- Frankfurter Allgemeine Zeitung — United Kingdom
- Frankfurter Allgemeine Zeitung — France
- Frankfurter Allgemeine Zeitung — Italy
- Frankfurter Allgemeine Zeitung — Spain
- Frankfurter Allgemeine Zeitung — Brazil
- Frankfurter Allgemeine Zeitung — Japan
- Frankfurter Allgemeine Zeitung — South Korea
- Frankfurter Allgemeine Zeitung — India
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Frankfurter Allgemeine Zeitung have in Germany?
Frankfurter Allgemeine Zeitung has an estimated audience of 3,933,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frankfurter Allgemeine Zeitung fans?
54.8% of Frankfurter Allgemeine Zeitung fans are female, 45.2% are male, with an average age of 36.9 years.
Which brands do Frankfurter Allgemeine Zeitung fans like most?
Frankfurter Allgemeine Zeitung fans show strongest brand affinity for Spiegel Online (1.87×), Der Tagesspiegel (2.22×), and Self-love (1.65×) over the country average.
Where do Frankfurter Allgemeine Zeitung fans live in Germany?
Frankfurter Allgemeine Zeitung fans in Germany are most concentrated in Nordrhein-Westfalen (reach 988,111), Bayern (reach 846,835), and Baden-Württemberg (reach 676,915). These three regions account for the largest share of the active audience.
What other brands do Frankfurter Allgemeine Zeitung fans also like?
Beyond Frankfurter Allgemeine Zeitung itself, the audience over-indexes on Der Tagesspiegel (2.22×), Self-love (1.65×), Deutschrap (2.23×), and Vegetarian cuisine (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frankfurter Allgemeine Zeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.