Slate (magazine) Audience in Germany
Slate (magazine) has an estimated audience of 320,064 people in Germany. 46.1% are female, 53.9% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gett, Gudrun Sjödén, Progressive rock, Loincloth, Hana, Hawaii.
The average Slate (magazine) fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gett, Gudrun Sjödén, Progressive rock, with strongest over-indexing on Gett (974.36× the country average). Demographically, the Slate (magazine) audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Slate (magazine) fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 37.5 |
| Estimated audience size | 320,064 |
Audience persona
The typical Slate (magazine) fan in Germany is balanced, around 37.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gett.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,421 | 0.86× |
| Bayern | 51,560 | 1× |
| Baden-Württemberg | 37,405 | 0.86× |
| Hessen | 32,488 | 1.33× |
| Berlin | 28,027 | 1.96× |
| Niedersachsen | 21,881 | 0.7× |
| Rheinland-Pfalz | 12,002 | 0.75× |
| Sachsen | 10,768 | 0.69× |
| Mecklenburg-Vorpommern | 10,765 | 1.76× |
| Hamburg | 8,818 | 1.22× |
| Schleswig-Holstein | 8,003 | 0.7× |
| Brandenburg | 7,295 | 0.73× |
| Thüringen | 5,577 | 0.68× |
| Bremen | 5,108 | 1.87× |
| Sachsen-Anhalt | 3,740 | 0.45× |
| Saarland | 2,237 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gett | 974.36× | Cars & Mobility |
| Gudrun Sjödén | 15.75× | Fashion & Accessoires |
| Progressive rock | 3.07× | Music & Radio |
| Loincloth | 5.01× | Fashion & Accessoires |
| Hana, Hawaii | 19.36× | Travel & Leisure |
| Nuts (film) | 7.48× | Movies & TV |
| Hawesko | 5.41× | Food & Beverages |
| Oral, Kazakhstan | 9.64× | Travel & Leisure |
| Durban University of Technology | 5.43× | Business & Career |
| Harvey Mudd College | 18.13× | Business & Career |
| ILE (singer) | 11.2× | Music & Radio |
| Esra Erol | 5.15× | Movies & TV |
| The Journey (1959 film) | 12.18× | Movies & TV |
| Natural rubber | 1.77× | Cars & Mobility |
| Graham Greene | 3.37× | Literature |
| Ho, Ghana | 3.17× | Travel & Leisure |
| Jason Clarke (actor) | 3.29× | Movies & TV |
| Business English | 1.9× | Business & Career |
| Building insulation | 2.81× | Home & Garden |
| Medieval fantasy | 6.64× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.65 |
| Design Affinity | PREMIUM | 1.47 |
| Sustainability | BALANCE | 1.46 |
| Quality Awareness | PREMIUM | 1.39 |
| DIY Mentality | THRILL | 1.38 |
| Urban Lifestyle | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.6% |
| France | 16.5% |
| Canada | 5.4% |
See Slate (magazine) audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Slate (magazine) have in Germany?
Slate (magazine) has an estimated audience of 320,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Slate (magazine) fans?
46.1% of Slate (magazine) fans are female, 53.9% are male, with an average age of 37.5 years.
Which brands do Slate (magazine) fans like most?
Slate (magazine) fans show strongest brand affinity for Gett (974.36×), Gudrun Sjödén (15.75×), and Progressive rock (3.07×) over the country average.
Where do Slate (magazine) fans live in Germany?
Slate (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,421), Bayern (reach 51,560), and Baden-Württemberg (reach 37,405). These three regions account for the largest share of the active audience.
What other brands do Slate (magazine) fans also like?
Beyond Slate (magazine) itself, the audience over-indexes on Gudrun Sjödén (15.75×), Progressive rock (3.07×), Loincloth (5.01×), and Hana, Hawaii (19.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Slate (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.