Rascasse Audience Intelligence

Slate (magazine) Audience in United States

A data profile of the people who buy, follow and care about Slate (magazine) in United States — modelled from more than twelve digital signal sources. Slate (magazine) has an estimated audience of 4,282,779 people in United States.

#204among Website / Newspaper / Magazine in United States#100in Internet & Social Media

The average Slate (magazine) fan in United States is 41.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Politico, New York Post, Bored Panda, with strongest over-indexing on Politico (8.23× the country average).

Demographically, the Slate (magazine) audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Slate (magazine) fan in United States is more female, around 41.8 years old, with strong Individualism tendencies and a notable affinity for Politico.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slate (magazine) profile in United States.

Audience size
4.3M
in United States
Gender
61.0%♀
39.0% male
Age
41.8
average years
Country rank
#7591
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Slate (magazine)

61.0% are female, 39.0% are male, average age 41.8.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Slate (magazine) audience in United States
MetricValue
Female61.0%
Male39.0%
Average age41.8
Estimated audience size4,282,779
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Slate (magazine) audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4923%
50+24%
Fig. 04

Worldwide distribution

48.0%

of the worldwide Slate (magazine) audience comes from United States.

Worldwide audience distribution share by country for Slate (magazine)
CountryShare
United States48.0%
France16.9%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slate (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Slate (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Maine~40K2.40×
02New York~500K2.19×
03Vermont~20K2.18×
04Washington, District of Columbia~30K2.02×
05Oregon~80K1.62×
06Alaska~10K1.50×
07Massachusetts~100K1.46×
08Washington~100K1.42×
09Rhode Island~20K1.27×
10New Mexico~30K1.26×
11Colorado~80K1.22×
12Connecticut~50K1.19×
13Maryland~90K1.16×
14Virginia~100K1.15×
15Minnesota~70K1.15×
16New Hampshire~20K1.14×
17Wisconsin~70K1.05×
18New Jersey~100K1.02×
19Illinois~100K1.01×
20California~500K1.00×
21Utah~40K0.98×
22Pennsylvania~100K0.97×
23Michigan~100K0.97×
24Missouri~60K0.90×
25Kansas~30K0.90×
26Delaware~10K0.86×
27North Dakota~8K0.86×
28Montana~10K0.85×
29North Carolina~100K0.83×
30Ohio~100K0.81×
31Hawaii~20K0.81×
32Arizona~70K0.80×
33Indiana~60K0.80×
34Idaho~20K0.78×
35South Dakota~8K0.75×
36Iowa~30K0.74×
37West Virginia~20K0.74×
38Oklahoma~40K0.73×
39Kentucky~40K0.70×
40Georgia~90K0.69×
41Tennessee~60K0.69×
42Nebraska~10K0.66×
43South Carolina~40K0.64×
44Texas~200K0.62×
45Florida~200K0.62×
46Arkansas~20K0.62×
47Alabama~40K0.59×
48Nevada~20K0.58×
49Louisiana~30K0.53×
50Mississippi~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Slate (magazine), United States
0.50×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slate (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slate (magazine) audience
#·InterestCategoryAffinity×
01PoliticoPolitics & Society8.23×
02Bored PandaInternet & Social Media6.30×
03New York PostNews4.78×
04The Washington PostNews3.41×
05Online newspaperNews2.51×
06Trader Joe'sShopping2.35×
07The New York TimesNews2.35×
08True DetectiveMovies & TV2.26×
09LondonTravel & Leisure2.07×
10GymnasticsSports1.90×
11GeneticsKids & Family1.79×
12Real propertyHome & Garden1.78×
13Charitable organizationPolitics & Society1.76×
14Game of ThronesMovies & TV1.74×
15Nonprofit organizationPolitics & Society1.71×
16Joe BidenPolitics & Society1.65×
17IKEAHome & Garden1.59×
18RedditInternet & Social Media1.57×
19Panera BreadFood & Beverages1.52×
20J. C. PenneyShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slate (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slate (magazine) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.80×
Early Adopter MentalityPOWER1.52×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slate (magazine) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Pet OwnershipJOY0.79×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Slate (magazine) have in United States?

Slate (magazine) has an estimated audience of 4,282,779 people in United States, concentrated in New York and California.

02

What is the gender split and age of Slate (magazine) fans?

61.0% of Slate (magazine) fans are female, 39.0% are male, with an average age of 41.8 years.

03

Which brands do Slate (magazine) fans like most?

Slate (magazine) fans show strongest brand affinity for Politico (8.23×), New York Post (4.78×), and Bored Panda (6.3×) over the country average.

04

Where do Slate (magazine) fans live in United States?

Slate (magazine) fans in United States are most concentrated in New York (reach ~500K), California (reach ~500K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Slate (magazine) fans also like?

Beyond Slate (magazine) itself, the audience over-indexes on New York Post (4.78×), Bored Panda (6.3×), Trader Joe's (2.35×), and The Washington Post (3.41×) compared to the United States average.

Appendix

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See Slate (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Slate (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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