Slate (magazine) Audience in United States

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Slate (magazine) has an estimated audience of 4,376,243 people in United States. 61.0% are female, 39.0% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: Alaska, Natural rubber, South Asian cuisine, Nuts (film), Atkins diet.

The average Slate (magazine) fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alaska, Natural rubber, South Asian cuisine, with strongest over-indexing on Alaska (1.64× the country average). Demographically, the Slate (magazine) audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Slate (magazine) fans

Demographic split for Slate (magazine) audience in United States
MetricValue
Female61.0%
Male39.0%
Average age41.8
Estimated audience size4,376,243

Audience persona

The typical Slate (magazine) fan in United States is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Slate (magazine) in United States
RegionReachAffinity
California525,6071.09×
New York348,9801.43×
Texas248,8690.66×
Florida191,9640.65×
Illinois157,8501.08×
Pennsylvania150,4091.02×
Massachusetts136,1201.58×
Virginia132,9301.25×
Washington129,8681.48×
North Carolina117,0510.89×
Ohio114,5830.85×
Michigan112,4880.98×
New Jersey103,8050.93×
Georgia95,8150.71×
Maryland92,2591.23×
Colorado87,2331.26×
Oregon84,9011.69×
Minnesota76,2741.22×
Arizona72,4740.81×
Wisconsin72,2811.1×
Missouri64,5050.91×
Indiana63,7380.8×
Tennessee61,7970.7×
Connecticut52,4821.2×
South Carolina40,9470.62×
Kentucky39,5740.72×
Alabama35,2160.58×
Maine35,1942.25×
Oklahoma32,3160.66×
Kansas31,7660.92×
Utah30,6970.78×
Louisiana28,3460.5×
New Mexico28,1141.28×
Iowa27,3400.76×
Washington, District of Columbia27,0462.06×
Nevada24,4680.58×
Arkansas22,4330.62×
New Hampshire19,9711.16×
Rhode Island18,1431.3×
Idaho16,7750.76×
Vermont16,2662.12×
Hawaii15,6060.83×
Mississippi15,0530.42×
West Virginia14,5710.71×
Nebraska14,3750.66×
Alaska13,4981.44×
Delaware10,2220.85×
Montana10,1540.84×
North Dakota7,4710.83×
South Dakota6,9130.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Slate (magazine) audience
BrandAffinityCategory
Alaska1.64×Travel & Leisure
Natural rubber1.51×Cars & Mobility
South Asian cuisine5.95×Food & Beverages
Nuts (film)2.86×Movies & TV
Atkins diet2.49×Health
Salman Khan3.7×Movies & TV
Business English2.5×Business & Career
Janitor2.7×Home & Garden
UK garage2×Music & Radio
Voltron: Legendary Defender5.79×Movies & TV
Isometric exercise3.17×Sports
Meals on Wheels2.06×Food & Beverages
WESH 2 News1.78×Movies & TV
Necktie1.71×Fashion & Accessoires
WFTS-TV1.91×Movies & TV
Solo climbing2.14×Sports
Enfamil2.09×Kids & Family
Albany County, New York3.35×Travel & Leisure
Fox 13 News1.57×Movies & TV
Springfield, Illinois2.37×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Slate (magazine) audience
TraitClusterScore
Design AffinityPREMIUM1.49
Early Adopter MentalityPOWER1.29
TravellingTHRILL1.18
SustainabilityBALANCE1.17
IndividualismJOY1.16
Urban LifestyleOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Slate (magazine)
CountryShare
United States47.6%
France16.5%
Canada5.4%

See Slate (magazine) audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Slate (magazine) have in United States?

Slate (magazine) has an estimated audience of 4,376,243 people in United States, concentrated in California and New York.

What is the gender split and age of Slate (magazine) fans?

61.0% of Slate (magazine) fans are female, 39.0% are male, with an average age of 41.8 years.

Which brands do Slate (magazine) fans like most?

Slate (magazine) fans show strongest brand affinity for Alaska (1.64×), Natural rubber (1.51×), and South Asian cuisine (5.95×) over the country average.

Where do Slate (magazine) fans live in United States?

Slate (magazine) fans in United States are most concentrated in California (reach 525,607), New York (reach 348,980), and Texas (reach 248,869). These three regions account for the largest share of the active audience.

What other brands do Slate (magazine) fans also like?

Beyond Slate (magazine) itself, the audience over-indexes on Natural rubber (1.51×), South Asian cuisine (5.95×), Nuts (film) (2.86×), and Atkins diet (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Slate (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.